|36 Creston* |
|Revenue ($ in millions)||2006||2005||% chg|
Creston, established in 2001, is a marketing services group based in London. Creston has grown considerably since 2005 when it bought London ad agency Delaney Lund Knox Warren & Partners, and then in July 2005 acquired healthcare PR agency Red Door Communications, also London. Creston followed up those acquisitions in May 2006 by buying for about $68.1 million ICM, a London-based market research group, and at the same time purchasing for $70.1 million the London direct marketing agency Tullo Marshall Warren and its sister company, Colombus Communications. The agency concluded 2006 by acquiring for $34.4 million PAN Advertising, a Richmond, Surrey healthcare shop. Creston is organized into four divisions: Brandcom (essentially DLKW); Insight (research); Marcoms (sales promotion and direct marketing); and PR. Creston is seeking a U.S. presence. It has set aside about $100 million for future purchases. In April 2007, it hired Steve Blamer as U.S. CEO to find acquisition candidates. Mr. Blamer left FCB as CEO in 2006 after Interpublic merged FCB with Draft and put Howard Draft in charge of DraftFCB
. The 2006 figures for Creston are Ad Age estimates based on extrapolations from its returns for the first-half ended Sept. 30, 2006. Publicly held, Creston is 43% owned by employees.
Don Elgie, grp chief exec; David Marshall, chmn
Creston/30-35 Pall Mall, London, SW1Y 5LP/Phone: 44-20-7930-9757/Fax: 44-20-7930-8727/URL: www.creston.com
An asterisk (*) indicates figures are Ad Age estimates.
|Traditional agencies |
|Delaney Lund Knox Warren & Partners|
Delaney Lund Knox Warren & Partners was acquired by Creston in March 2005. The agency had been independent since January of 2000, when six partners staged a management buyout of Delaney Fletcher Bozell from True North Communications (itself later acquired by Interpublic Group of Cos.). DLKW's major accounts include eBay, HBOS (financial services), COI (Central Office of Information--the British government's communications arm), General Motors Corp.'s British Vauxhall brand, as well as pan-European work for GM's Opel Astra. The agency's marketing communications arm is called DLKW Dialogue.
Greg Delaney, chmn; Mark Lund, CEO
Delaney Lund Knox Warren & Partners / 25 Wellington St., London, WC2E 7DA / Phone: 44-20-7836-3474 / Fax: 44-20-7240-8739 / URL: www.dlkw.co.uk
|Healthcare agencies |
Red Door is a healthcare communications agency acquired by Creston in July 2005.
Catherine Warne, mg dir
Red Door Communications / The Limes, 123 Mortlake High St., London, SW14 8SN / Phone: 44-20-8392-8040 / Fax: 44-20-8392-8050 / URL: www.rdcomms.com