|14 Epsilon |
|Revenue ($ in millions)||2006||2005||% chg|
Epsilon, a subsidiary of Alliance Data Systems Corp., Dallas, is a customer management and loyalty marketing unit. The agency's 62.7% growth in revenue in 2006 was enhanced by three acquisitions made in the final half of the year. In August, Epsilon Interactive (formerly Bigfoot Interactive) acquired Big Designs, a design firm in the interactive sphere with a client portfolio that includes A&E Networks, American Express, Hearst, Polo Ralph Lauren and Time Warner. In September, Horsham, Pa.-based CPC Associates (CPC) was acquired. CPC is a provider of data products designed to increase effectiveness of direct-response marketing programs for a variety of business sectors. Its data products and marketing solutions are used by direct-response marketers AARP and Lord & Taylor, marketing services/data providers ParadyszMatera and ALC, and franchises/small businesses CarQuest, Lawn Doctor, Jiffy Lube and Molly Maid among others. Then in December 2006, the company reached an agreement to buy Abacus, a division of DoubleClick Inc. Based in Lafayette, Colo., Abacus is a provider of data, data management and analytical services for the retail and catalog industries. Abacus initially enabled DoubleClick, which serves ads to Web sites, to cross-reference user information with database names and addresses to develop highly targeted customers online. Consumer advocates though raised privacy issues related to such targeting, and DoubleClick backed off its convergence with Abacus dabatases to agreeing to limit how it would tie the Abacus database to its online-consumer data. Epsilon parent Alliance Data Systems is a $2 billion company in worldwide revenue from transaction, credit and marketing services.
Michael Iaccarino, pres & CEO
Epsilon/4301 Regent Blvd., Irving, Texas 75063/Phone: (972) 582-9600/Fax: (972) 582-9700/URL: www.epsilon.com
An asterisk (*) indicates figures are Ad Age estimates.