Interpublic Group of Cos.

Profile from the 2007 Agency Report

Published on .

3 Interpublic Group of Cos.
Revenue ($ in millions)20062005% chg
Worldwide$6,190.8$6,274.3-1.3
U.S$3,441.2$3,461.1-0.6
Non-U.S.$2,749.6$2,813.2-2.3
Employees20062005% chg
Worldwide42,00043,000-2.3
U.S.18,00018,0000.0
Non-U.S.24,00025,000-4.0
Notes: Interpublic Group of Cos. continued its slight turnaround in 2006, posting a net loss ($31.7 million) that at least was below the annual losses it had piled up in the three previous years. Revenue slipped to $6.2 billion, down 1.3% or $83.5 million from 2005. Interpublic employed about 42,000 people worldwide at year-end 2006, down 2.3% from a year earlier (43,000). U.S. employment was about 18,000 both at year-end 2006 and 2005. Click here for extended analysis of Interpublic.

Top executive: Michael I. Roth, chmn & CEO
Headquarters: Interpublic Group of Cos./1114 Ave. of the Americas, New York, N.Y. 10036/Phone: (212) 704-1200/Fax: (212) 704-1201/URL: www.interpublic.com

Major global agency networks profiled within Interpublic:
DraftFCB
Lowe Worldwide
McCann Erickson Worldwide

An asterisk (*) indicates figures are Ad Age estimates.

Traditional agencies

Interpublic Advertising Agencies*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$3,224.1$3,211.20.4
U.S.$1,672.2$1,632.02.5
Non-U.S.$1,551.9$1,579.2-1.7
Notes: Interpublic Advertising Agencies is an Ad Age construct and represents the estimated totals of Interpublic's traditional advertising operations.

Abece*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$5.2$5.04.0
Employees20062005% chg
U.S.1516-6.3
Offices20062005% chg
U.S.110.0
Notes: Abece is the former Hill Holliday Hispanic, which changed its name in February 2006 to reflect the ABC-fundamentals of its advertising.
Top executive: Manny Gonzalez, VP & mg dir
Headquarters: Abece / 404 Washington Ave., Ste. 620, Miami Beach, Fla. 33139 / Phone: (305) 604-3031 / Fax: (305) 604-3099 / URL: www.abeceusa.com


Accentmarketing*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$18.0$21.0-14.3
Employees20062005% chg
U.S.120143-16.1
Offices20062005% chg
U.S.550.0
Notes: Accentmarketing is a minority-owned Hispanic agency with a concentration in auto industry clients. The Miami-based agency, founded in 1993, has full-service offices in Miami, Detroit and Santa Monica, Calif., and field offices in New York and Dallas. Interpublic owns 49% of the agency.
Top executive: Maria Romero, pres
Headquarters: Accentmarketing / 800 Douglas Rd., Ste. 100, Coral Gables, Fla. 33134 / Phone: (305) 461-1112 / Fax: (305) 461-0071 / URL: www.accentmarketing.com


Avrett Free Ginsberg*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$22.1$21.05.2
Employees20062005% chg
U.S.897518.7
Offices20062005% chg
U.S.110.0
Notes: Avrett Free Ginsberg is a free-standing, autonomous agency in Interpublic. The traditional agency entered Interpublic via Interpublic's acquisition of True North Communications in 2001.
Top executive: Frank Ginsberg, chmn & CEO
Headquarters: Avrett Free Ginsberg / 1 Dag Hammarskjold Plaza, 35th Fl, New York, N.Y. 10017 / Phone: (212) 832-3800 / Fax: (212) 486-6518 / URL: www.afg1.com


Berenter Greenhouse & Webster*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$4.4$4.24.8
Employees20062005% chg
U.S.52504.0
Offices20062005% chg
U.S.110.0
Notes: Berenter, Greenhouse & Webster is a traditional agency with primary strengths in retail marketing and marketing to kids and moms. Berenter came to Interpublic with the 2001 acquisition of Berenter's former parent, True North Communications.
Top executive: Bill Berenter, chmn & co-creative dir
Headquarters: Berenter Greenhouse & Webster / 300 Park Ave. South, New York, N.Y. 10010 / Phone: (212) 727-5600 / Fax: (212) 727-5601 / URL: www.bgwad.com


Campbell Mithun*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$71.5$70.02.1
Employees20062005% chg
U.S.4664386.4
Offices20062005% chg
U.S.330.0
Notes: Campbell Mithun is a full-service agency that is part of McCann Worldgroup. Founded in 1933 in Minneapolis by Ray Mithun and "Inky" Campbell, the agency has expanded to Irvine, Calif., and New York. Additional specialty target and market practices include Brand Innovators (growth consultancy), Health Innovators (consumer healthcare), Compass Point Media (spot TV buying), boing (kid and teen marketing), and FoodWorks (food marketing). Interpublic owns 80% of Campbell Mithun. Estimated revenue for 2005 was revised by Ad Age.
Top executive: Jack Rooney, CEO
Headquarters: Campbell Mithun / 222 S. Ninth St., Minneapolis, Minn. 55402 / Phone: (612) 347-1000 / Fax: (612) 347-1017 / URL: www.campbellmithun.com


Campbell-Ewald*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$145.0$138.74.5
Employees20062005% chg
U.S.1,3591,3351.8
Offices20062005% chg
U.S.10100.0
Notes: Campbell-Ewald is a full-service ad agency that includes a sizable custom publisher and offers units called Women2Women, Youth Truths and CRM (Customer Respect Marketing). Richard "Dick" O'Connor, former chairman-CEO, died in September 2006 from complications from surgery. Mr. O'Connor, 74 at the time of his death, retired in 1996. Campbell-Ewald has offices in Santa Monica, Calif., and Dubai, UAE. C-E is a stand-alone agency in Interpublic.
Top executive: Anthony J. Hopp, chmn & CEO
Headquarters: Campbell-Ewald / 30400 Van Dyke Ave., Warren, Mich. 48093-2316 / Phone: (586) 574-3400 / Fax: (586) 575-9925 / URL: www.campbell-ewald.com


Carmichael Lynch*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$52.5$50.05.0
Offices20062005% chg
U.S.110.0
Notes: Carmichael Lynch, a traditional agency founded in 1964, is a stand-alone agency in Interpublic. Besides the ad component at the agency, it offers design (Carmichael Lynch Thorburn) and PR (Carmichael Lynch Spong). After 27 years at Carmichael Lynch, Jack Supple, chairman and former CCO, left the agency at mid-year 2006. He noted he was not retiring from the ad business and would re-enter the business later. Then in September, CCO Peter McHugh left the agency. The agency moved in January 2007 into its new offices in the historic Warehouse District of Minneapolis.
Top executive: John Colasanti, pres & mg ptnr
Headquarters: Carmichael Lynch / 110 N. 5th St., Minneapolis, Minn. 55403 / Phone: (612) 334-6000 / Fax: (612) 334-6090 / URL: www.carmichaellynch.com


Casanova Pendrill*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$13.5$10.035.0
Employees20062005% chg
U.S.898011.3
Offices20062005% chg
U.S.220.0
Notes: Casanova Pendrill is a full-service Hispanic shop headquartered in Costa Mesa, Calif., and has an office in New York. The agency was founded in 1984 by Paul Casanova and Viviana Pendrill and became affiliated with Interpublic in 1999 when it sold 49% of its stock to Interpublic.
Top executive: Dan Nance, pres & CEO
Headquarters: Casanova Pendrill / 275-A McCormick Ave., Ste. 100, Costa Mesa, Calif. 92626 / Phone: (714) 918-8200 / Fax: (714) 918-8295 / URL: www.casanova.com


Dailey & Associates*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$90.0$98.0-8.2
Employees20062005% chg
U.S.1801800.0
Offices20062005% chg
U.S.110.0
Notes: Dailey & Associates is an automous, full-service agency, in Interpublic. Bruce Miller, vice chairman, became CEO in October 2006, replacing Brian Morris, who left the agency. Mr. Morris had been CEO since 2004 and led a reorganization of the agency the following year by creating a new tier of executive management to encourage more collaborative and entrepreneurial client relationships. The management shakeup that elevated Mr. Miller followed the loss of a number of accounts, including the $250 million Safeway supermarket business. Reflecting Dailey account losses, Interpublic in fourth quarter 2006 took a $27.2 million goodwill impairment charge to reduce the carrying value of Dailey on Interpublic's balance sheet; that was the only impairment charge Interpublic took in 2006. Cliff Einstein continues as chairman and still works on the agency's anchor client, Southern California Ford Dealers, and Steve Rabosky continues as president-chief creative officer. The former agency of Mr. Miller, Suissa Miller, was purchased by Interpublic in 2000 and later merged with Dailey.
Top executive: Bruce Miller, CEO
Headquarters: Dailey & Associates / 8687 Melrose Ave., Suite G400, West Hollywood, Calif. 90069 / Phone: (310) 360-3100 / Fax: (310) 360-0810 / URL: www.daileyads.com


Deutsch*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$159.9$149.47.0
Employees20062005% chg
U.S.9539351.9
Offices20062005% chg
U.S.220.0
Notes: Deutsch is an autonomous agency in Interpublic. Deutsch, which lost big clients, Bank of America, Revlon, Mitsubishi Motors of North America among others in 2005, bounced back in 2006, expanding relations with General Motors Corp., and regaining Ikea, which it had lost in 2000, and DirecTV, which it had lost in 2004. It also won Zillow.com, an online real estate company, and then in early 2007 gained Saturn. As Chairman Donny Deutsch further removed himself from management, CEO Linda Sawyer led the return to the agency's heyday earlier in the decade when Deutsch was named Ad Age's Agency of the Year (in 2003). Peter Nicholson became partner, chief creative officer in 2006 at Deutsch New York, replacing Kathy Delaney, who left in December. Also leaving from the New York office at that time was Jeffrey Wolf, director of account planning. The agency, founded as David Deutsch Associates in New York in 1969, became Deutsch Inc. in 1984 when Donny Deutsch took over from his father. Deutsch opened in Los Angeles in 1995, and in 2000 was acquired by Interpublic. The agency operates deutschMedia, a full-service media specialist company also involved in product placement, directDeutsch, a direct marketing unit focusing on one-to-one marketing and CRM, but also involved in healthcare and retail marketing, and iDeutsch, an interactive unit.
Top executive: Donny Deutsch, chmn; Linda Sawyer, CEO
Headquarters: Deutsch / 111 Eighth Ave., 14th Fl., New York, N.Y. 10011 / Phone: (212) 981-7600 / Fax: (212) 981-7525 / URL: www.deutschinc.com


Fitzgerald & Co.*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$25.0$20.025.0
Employees20062005% chg
U.S.1561522.6
Offices20062005% chg
U.S.110.0
Notes: Fitzgerald is part of the McCann Worldgroup. The agency serves as home to the regional offices of Universal McCann and Weber Shandwick Worldwide within Interpublic. Additionally, Fitzgerald boasts its own brand planning firm, Brand Development Group. The agency in 2005 merged with Austin Kelley Advertising, a traditional, full-service ad agency with a focus on retail. Fitzgerald was founded in 1983 and became part of Interpublic in 1998.
Top executive: David P. Fitzgerald, pres & CEO
Headquarters: Fitzgerald & Co. / One Buckhead Plaza, 3060 Peachtree Rd. N.W., Ste 500, Atlanta, Ga. 30305 / Phone: (404) 504-6900 / Fax: (404) 239-0548 / URL: www.fitzco.com


Gotham*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$21.0$30.0-30.0
Employees20062005% chg
U.S.148165-10.3
Offices20062005% chg
U.S.110.0
Notes: Gotham is an autonomous, full-service agency whose primary disciplines are advertising, full-service and branding, and product design. The agency's secondary foci are retail marketing, women's marketing and healthcare. In early 2006, Larry Dunst became chairman-emeritus, relinquishing his CEO post to Gunnar Wilmot who had become chairman in 2004. Estimated revenue for 2005 was revised by Ad Age.
Top executive: Gunnar Wilmot, chmn & CEO
Headquarters: Gotham / 100 Fifth Ave., New York, N.Y. 10011 / Phone: (212) 414-7000 / Fax: (212) 414-7107 / URL: www.gothaminc.com


Hill Holliday*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$120.0$109.110.0
Employees20062005% chg
U.S.6606088.6
Offices20062005% chg
U.S.550.0
Notes: Hill Holliday, founded in 1968, is headquartered in Boston, with offices in New York, Greenville, S.C. (Erwin-Penland) and Miami, a media office in San Francisco, and a customer-relationship marketing group based in Framingham, Mass. Founder Jack Connors, who continues as chairman, was among a group of business executives (also including former General Electric Co. CEO Jack Welch) who declared interest in late 2006 in buying The Boston Globe from The New York Times Co. Hill Holliday's disciplines include media, Hispanic, relationship marketing, internet, healthcare, design and PR. About a quarter of its revenue traditionally comes from integrated marketing services. The agency has a growing Hispanic business that in February 2006 changed its name from Hill Holliday Hispanic to Abece (A,B,C in Spanish). The agency's healthcare discipline largely comes from Lowe Grob Health & Science, which Interpublic shifted to Hill Holliday in March 2004. That shop is now located in Boston and has assumed the Hill Holliday name.
Top executive: Mike Sheehan, pres & CEO
Headquarters: Hill Holliday / John Hancock Tower, 200 Clarendon St., Boston, Mass. 02116 / Phone: (617) 859-4000 / Fax: (617) 927-4620 / URL: www.hhcc.com

Horizon.FCB
Notes: Horizon.FCB, 51% owned by FCB, is an Athens-based network with eight shops in the Middle East.
Top executive: Rafic Saadeh, chmn & CEO
Headquarters: Horizon.FCB / City Plaza, 85 Vouliagmenis Ave., Glyfada, Athens, Greece 166 74 / Phone: 30-210-960-3600 / Fax: 30-210-960-3660 / URL: www.fcb.com


IW Group*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$7.8$6.716.5
Employees20062005% chg
U.S.524613.0
Offices20062005% chg
U.S.330.0
Notes: IW Group, formerly Imada Wong Communications Group, is a multicultural, multi-ethnic agency with a focus on reaching Asian communities in the U.S. It has offices in Los Angeles, San Francisco and New York. Founded in 1990 by Bill Imada, chairman & CEO, IW has capabilities in 12 Asian languages. It is 49% owned by Interpublic.
Top executive: Nita Song, pres & chief operating officer
Headquarters: IW Group / 8687 Melrose Ave., G540, West Hollywood, Calif. 90069 / Phone: (310) 289-5500 / Fax: (310) 289-5501 / URL: www.iwgroupinc.com


Jay Advertising*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$9.3$10.7-13.1
Employees20062005% chg
U.S.6575-13.3
Offices20062005% chg
U.S.110.0
Notes: Jay Advertising is a full-service ad agency involved in advertising, planning/research, promotions, media and PR. The agency started as a small consumer boutique in 1973 and grew to represent numerous Buick and GMC dealer groups across the country. Jay was acquiredin 1996 by Interpublic (whose largest client is GM). Jay entered an alliance with a rival in 2006: Interpublic's Jay and Publicis' Leo Burnett Detroit affiliate, Martin Retail Group, Birmingham, Ala., in May 2006 formed Martin-Jay Retail Group to handle Buick-Pontiac-GMC regional dealer accounts for GM. The accounts, valued at $150 million, previously were handled by separate agencies: Jay/McCann on Buick, Jay/Lowe on GMC and Martin/Burnett on Pontiac.
Top executive: Gregory W. Smith, pres & chief operating officer
Headquarters: Jay Advertising / 170 Linden Oaks, Rochester, N.Y. 14625 / Phone: (585) 264-3600 / Fax: (585) 264-3650 / URL: www.jayadvertising.com


Lowe Worldwide*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$320.0$380.7-15.9
U.S.$70.0$80.4-12.9
Non-U.S.$250.0$300.3-16.7
Notes: Lowe downsized throughout 2006, shrinking its global presence from 83 offices to 36, while emphasizing nine markets: New York, London, Sao Paulo, Paris, Madrid, Stockholm, Mumbai, Shanghai and Bangkok. Each hub leads a cluster of agencies within their geographic reach. This reorganization, considered necessary to restore Interpublic to profitability, largely involved either shuttering offices or selling the shops to original owners or local management. Lowe, for example, shuttered its German offices, which at one time employed about 500. It then started Lowe Deutschland with Scholz & Friends, the latter claiming 80% of the venture, essentially formed to service Lowe's big Unilever account. Under the reorganization plan, Lowe utilizes Interpublic shops, DraftFCB for direct, Jack Morton Worldwide for event marketing, R/GA for interactive, etc.�specialties stronger outside Lowe than within. Lowe's downsizing is the result of numerous client defections the past several years: Macy's, Electrolux, Century 21, UPS and considerable Unilever business including Omo in Europe, all left in 2005. Lowe lost Renault in Latin America in January 2007 to Publicis, which now handles Renault in 48 countries. The agency has had some success pitching new business in 2006, gaining XM Radio, EarthLink and Twinings Tea in the U.S., for example. Agency top management underwent change when Stephen Gatfield, Interpublic's executive VP-director of global architecture and innovation, was moved into Lowe in February 2006 to share some of the day-to-day operational load with Tony Wright. A month later, Mr. Gatfield was named worldwide CEO, shifting then president and CEO Tony Wright to chairman. Mr. Wright now reports to Mr. Gatfield and not Interpublic CEO Michael Roth. In May 2006, Nancy Hill became CEO for Lowe North America, focusing on new client growth. She had been a managing director at BBDO in New York, and is a past president of Hill Holliday, San Francisco. Kevin Allen became vice chairman of Lowe in July 2006, responsible for global marketing and business development. He is based in London. Prior to the appointment, Mr. Allen was exec VP, worldwide director of global accounts at McCann Worldgroup. Amanda Walsh in October became chief executive of Lowe's London office, succeeding Garry Lace, who resigned. Ms. Walsh formerly was chief executive in Europe for Red Cell, a WPP network that downsized in 2006 to the eight-member Voluntarily United Group of Creative Agencies. Mr. Lace's resignation in May 2006 came two months after he had been suspended when Interpublic began a probe into allegations he met with Frank Lowe regarding the agency's Tesco account. That account jumped at the turn of the year to Mr. Lowe's startup, Red Brick Road. Lowe London's Chairman Paul Weinberger went over to Mr. Lowe's shop along with several top creatives. Interpublic began legal proceedings in New York against Mr. Lowe in January 2006, claiming he violated "contractual and fiduciary duties arising from his tenure at the head of its Lowe Worldwide agency network"�namely raiding Lowe of personnel, not to mention its U.K. supermarket client Tesco, valued at $80 million in billings. Tesco had been a Lowe account since 1989. Interpublic and Mr Lowe in January 2007 withdrew claims against each other, erasing their battle. In first-quarter 2006, Interpublic sold its remaining interest in Lowe's creative shop, Enterprise Nexus Communications, Mumbai, to WPP, which merged the unit into Bates Asia's India operation. WPP had already purchased a majority of the Indian shop in late 2005.
Top executive: Stephen Gatfield, CEO
Headquarters: Lowe Worldwide / 150 E. 42nd St., New York, N.Y. 10017 / Phone: (212) 605-8000 / Fax: (212) 605-8100 / URL: www.loweworldwide.com


Martin Agency*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$63.6$60.06.0
Employees20062005% chg
U.S.3683534.2
Offices20062005% chg
U.S.550.0
Notes: Martin Agency, founded in 1965, is an integrated, national agency based in Richmond, Va. The agency, which also has a New York office, services a range of consumer and B2B clients, one of its latest client acquisitions being Wal-Mart Stores, won in an agency review earlier in 2007. Martin focuses on advertising, direct and database marketing, and offers interactive, PR and sports & entertainment services as well. In December 2006, longtime execs, Beth Rilee-Kelley, director of creative resources, and Matt Williams, group planning director, were named partners in the agency, bringing the total number of partners to 10. Estimated revenue for 2005 was revised by Ad Age.
Top executive: John B. Adams, Jr., chmn, mg ptnr & CEO
Headquarters: Martin Agency / One Shockoe Plaza, Richmond, Va. 23219-4132 / Phone: (804) 698-8000 / Fax: (804) 698-8400 / URL: www.martinagency.com


McCann Erickson Worldwide*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$1,479.2$1,461.11.2
U.S.$443.4$435.61.8
Non-U.S.$1,035.8$1,025.51.0
Employees20062005% chg
Worldwide14,16014,500-2.3
U.S.3,7004,000-7.5
Non-U.S. 10,460 10,500 -0.4
Offices20062005% chg
Worldwide1801800.0
U.S.550.0
Non-U.S.1751750.0
Notes: McCann Erickson Worldwide, the lead agency in McCann Worldgroup, remained a bright spot at Interpublic even though its estimated revenue rose less than 2% in 2006. McCann resides in the Integrated Agency Network segment at Interpublic, a unit that suffered a 1.8% decline in worldwide revenue in 2006 due to the sale of several businesses partially offset by changes in foreign currency exchange rates and an organic increase in business primarily driven by McCann and DraftFCB. Those two agencies helped revenue rise 0.7% on an organic basis. The organic increase at McCann was the result of higher revenue from existing clients across domestic and international regions, primarily Asia-Pacific and Latin America, said Interpublic. McCann's increase was primarily driven by digital, direct and event marketing. During the year, Gary Lee became CFO at McCann Worldgroup, replacing Ramesh Rajan, who returned to the parent Interpublic as senior VP-financial operations. Mr. Rajan moved into the McCann post in 2003. McCann offers a network of 180 offices, five in the U.S. McCann, one of the oldest agencies, was founded in the U.S. 105 years ago. It expanded to Latin American 77 years ago, Europe 76 years ago, and Asia-Pacific 47 years ago. In the U.S., its primary offices are in New York, Detroit, Los Angeles, San Francisco and Salt Lake City. Its subparent, McCann Worldgroup, also includes a portfolio of specialized marketing companies: Universal McCann (media planning/buying; communications architecture); MRM Partners (direct/customer relationship management; on-line marketing communications through Zentropy); Momentum (event marketing/sponsorship/sales promotion); and Torre Lazur McCann (healthcare communications). In addition, the Worldgroup collaborative offering includes alliances with FutureBrand (consulting/design) and Weber Shandwick (public relations) through Interpublic.
Top executive: John J. Dooner Jr., chmn & CEO
Headquarters: McCann Erickson Worldwide / 622 Third Ave., New York, N.Y. 10017 / Phone: (646) 865-2000 / Fax: (646) 487-9610 / URL: www.mccann.com


Mullen*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$112.0$100.012.0
Offices20062005% chg
U.S.440.0
Notes: Mullen, with offices in Wenham, Mass., Winston-Salem, N.C., Pittsburgh and Detroit, is an autonomous agency within Interpublic. Mullen is involved in general advertising as well as direct, interactive, design, PR and media planning. Mullen in May 2006 made separate groups out of its interactive and direct marketing units, previously combined under customer relationship marketing. Head of interactive is Eric Healy, group marketing director, promoted to senior VP, director of Mullen Interactive. Jim Schwantner is senior VP, director for direct and analytics marketing at Mullen Direct, coming to Mullen from his own consultancy. Catherine Bartholow, former head of CRM, is now directing the direct and interactive groups at the agency's office in Winston-Salem. Estimated revenue for 2005 was revised by Ad Age.
Top executive: Joe Grimaldi, chief exec officer
Headquarters: Mullen / 36 Essex St., Wenham, Mass. 01984-1799 / Phone: (978) 468-1155 / Fax: (978) 468-1133 / URL: www.mullen.com


NAS Recruitment Communications
Agency totals
Employees20062005% chg
U.S.33030010.0
Offices20062005% chg
U.S.37348.8
Notes: NAS Recruitment Communications is a recruitment agency founded in 1947. It was bought by McCann in June 2000 when NAS was known as Nationwide Advertising Service. NAS, headquartered in Cleveland, has offices in 37 cities throughout North America. The agency is a full-service recruitment agency and is part of McCann Worldgroup.
Top executive: John Graham, CEO
Headquarters: NAS Recruitment Communications / 1 Infinity Corporate Centre Dr., Cleveland, Ohio 44125 / Phone: (216) 478-0300 / Fax: (216) 468-8115 / URL: www.nasrecruitment.com


Promoseven Network
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$85.0$65.030.8
Employees20062005% chg
Worldwide1,5801,25026.4
Offices20062005% chg
Worldwide604050.0
Notes: Promoseven, 40% owned by McCann Erickson Worldwide, is a network of 19 agencies in the Middle East and North Africa.
Top executive: Akram Miknas, chmn
Headquarters: Promoseven Network / Emarat Atrium Building, Sheikh Zayed Rd. P.O. Box 6834, Dubai, U.A.E. 9414 / Phone: 9714 321 0007 / Fax: 9714 321 0008 / URL: www.promoseven.com


Sedgwick Rd.*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$3.5$10.7-67.3
Employees20062005% chg
U.S.4061-34.4
Offices20062005% chg
U.S.110.0
Notes: Sedgwick Rd. is a traditional, full-service agency that broke away from McCann Erickson in 2001 to become its own brand within Interpublic, although it remains part of McCann Worldgroup. Agency revenue felt the impact of the loss of Washington Mutual, which left in December 2005. In 2006, the agency won but then parted with another significant client, 21st Century Insurance.
Top executive: Jim Walker, pres
Headquarters: Sedgwick Rd. / 1741 First Ave. South, Seattle, Wash. 98134 / Phone: (206) 971-4200 / Fax: (206) 971-4299 / URL: www.sedgwickrd.com


Siboney USA
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$5.8$5.80.0
Employees20062005% chg
U.S.44440.0
Offices20062005% chg
U.S.220.0
Notes: Siboney USA is an Hispanic shop with offices in Miami and New York. Its origins trace to the Havana shop, Siboney, founded in 1953 and subsequently expanded into a network of agencies across Latin America. Interpublic owns 49% of the agency. Estimated revenue for 2005 was revised by Ad Age.
Top executive: Jose M. Cubas, pres & CEO
Headquarters: Siboney USA / 1401 Brickell Ave., Ste. 1100, Miami, Fla. 33131 / Phone: (305) 373-2517 / Fax: (305) 373-0206 / URL: www.siboneyUSA.com


Tierney Communications*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$17.0$14.120.6
Employees20062005% chg
U.S.1521482.7
Offices20062005% chg
U.S.23-33.3
Notes: Tierney Communications is a full-service agency with divisions that include advertising, PR, direct, interactive, public affairs, media, celebrity marketing, crisis management and gender marketing. Tierney was part of True North Communications when it was acquired by Interpublic in 2001.
Top executive: Mary S. Austen, pres & CEO
Headquarters: Tierney Communications / 200 S. Broad St., Philadelphia, Pa. 19102-3802 / Phone: (215) 790-4100 / Fax: (215) 790-4363 / URL: www.tierneyagency.com


TM Advertising*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$40.5$40.01.3
Employees20062005% chg
U.S.2292118.5
Offices20062005% chg
U.S.220.0
Notes: TM Advertising is a full-service Dallas-area agency with offices in Austin, Houston, New Orleans and Toronto. The agency has an interactive group called t:m interactive, which now accounts for about 25% of TM's revenue. TM operates independently within the McCann Worldgroup network. The agency moniker is an abbreviation of Temerlin McClain, a name shortened to just TM in 2004, reflecting the fact that neither Dennis McClain nor Liener Temerlin remain with the agency. TM was founded in 1934 as Glenn Advertising and became Glenn Bozell & Jacobs in 1973. It later morphed into Bozell Dallas before becoming Temerlin McClain in 1992. Estimated revenue for 2005 was revised by Ad Age. IT entered Interpublic with the 2001 acquisition of True North Communications.
Top executive: Tom Hansen, pres
Headquarters: TM Advertising / 6555 Sierra Dr., Irving, Texas 75039 / Phone: (972) 556-1100 / Fax: (972) 830-2619 / URL: www.tm.com


Integrated marketing agencies
Interpublic Marketing Services*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$1,061.7$991.17.1
U.S.$686.7$627.89.4
Non-U.S.$375.0$363.43.2
Notes: Interpublic Marketing Services is an Ad Age construct and represents the estimated totals of Interpublic's marketing services operations.


DraftFCB*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$941.2$813.815.7
U.S.$496.1$424.816.8
Non-U.S.$445.1$389.014.4
Employees20062005% chg
Worldwide9,0003,000200.0
U.S.2,9952,03946.9
Non-U.S. 6,005 961 524.9
Offices20062005% chg
Worldwide18038373.7
U.S.177142.9
Non-U.S.16331425.8
Notes: DraftFCB is the name of the merged Interpublic marketing services unit, Draft, and general ad agency, FCB Worldwide, which the holding company began to combine in June 2006, knitting together 9,000 people in 180 global offices in 110 countries. By Jan. 1, 2007, DraftFCB began operating under a common P&L. "This is what clients are looking for, the big idea that can be brought across all media, all channels, all distribution models," said Interpublic Chairman-CEO Michael I. Roth at the time of the merger. Indeed, DraftFCB seemingly got a big leg-up early on in its life as a merged shop when in late October 2006 it won a heavily competitive review for the creative portion of Wal-Mart's $580 million account. But by the first week of December, Wal-Mart had promptly yanked the account away from DraftFCB when it surfaced that two Wal-Mart execs involved in the selection had allegedly maintained an improper relationship and had accepted gratuities from potential vendors. Wal-Mart fired those execs as well. Wal-Mart subsequently hired another Interpublic shop for creative, Martin Agency. DraftFCB rebounded somewhat in April 2007 when Sears Holdings Corp. moved the $20 million Kmart account from WPP's Grey Worldwide to DraftFCB without a review. Merging the two agencies amounted to a major restructuring of management. Howard Draft, the former head of Draft, came out on top as chairman-CEO, as Steven Blamer, the chief executive of FCB at the time, left after a transition period. Joining Mr. Draft at the top in October 2006 was Bill Cella as vice chairman. He previously was chairman-CEO of Magna Global. Laurence Boschetto in September 2006 became president-COO of DraftFCB. He had been Draft president-COO since January, and previously led Draft New York. At the same time, Bob Oates became CFO. He previously was CFO at FCB. Jonathan Harries, world chief creative officer of the combined unit, moved into that position from global CCO at FCB. For regional shops, Mark Modesto became president DraftFCB Chicago. He was co-president of FCB in Chicago. Tom O'Keefe became CCO at DraftFCB Chicago, previously holding that title at FCB Chicago. Yvonne Furth became COO of DraftFCB, moving from president of Draft Chicago. Lor Gold is now chief promotions, retail and advertising at DraftFCB, moving from Draft Chicago CCO. Mark Pacchini became president, global accounts, China and regional offices, moving from FCB Chicago co-president, covering offices in Greater China, Seattle, as well as San Francisco and Irvine, Calif. Peter DeNunzio became president DraftFCB New York where Christoph Becker, formerly CCO at FCB New York, is now CCO. Mr. DeNunzio succeeded Steve Centrillo, who left at the same time. Mr. Centrillo had been CEO in New York for nearly a year, moving into the position after serving several months as FCB's chief growth officer. He reported as CEO to Mr. Blamer. Both Messrs. Centrillo and Blamer worked together at Grey Worldwide. DraftFCB New York general manager, Wendy Lurie, held that title at Draft New York. Newly named DraftFCB Healthcare (from FCB Healthcare) retained president Dana Maiman. Draft International president David Florence became regional president DraftFCB for Europe, Middle East, Africa, Australia, New Zealand and Canada. FCB International president-CEO Rafael deGuzman became regional president DraftFCB of Latin America, Korea and Japan. FCB-Ulika CEO Anil Kapoor became president DraftFCB for India, Indonesia, Singapore, Malaysia, Thailand and the Philippines. Pam Larrick became chief digital, direct and CRM officer at DraftFCB, moving up from chairman of FCBi. Tony Weisman, previously Draft Chicago chief marketing officer, became global chief growth officer. Richard Gagnon, formerly FCB U.S. media president, became global chief media officer DraftFCB. In January 2007, Toby Sachs, former group management director, became chief global growth officer, overseeing new business efforts at the agency. Nancy Leibig left DraftFCB in January 2007 as exec VP-director of business development to become managing director, business development at DDB Worldwide. She had helped the agency win the Wal-Mart account in October. In the merger, DraftFCB consolidated digital offerings into DraftFCB digital, eliminating FCBi as a branded agency. FCB, founded in 1873, lays claim to being the world's third oldest agency. Draft, founded in 1978, is one of the world's largest customer relationship marketing agencies. Both trace their origins to Chicago. Estimated revenue for 2005 represents the sum of FCB and Draft for that year. Interpublic bought FCB in 2001 in its $1.63 billion True North acquisition. Interpublic bought Draft in 1996 for $87 million in stock.
Top executive: Howard Draft, chmn & CEO
Headquarters: DraftFCB / 633 N. St. Clair St. Chicago, Ill. 60611 / Phone: (312) 944-3500 / Fax: (312) 944-3566
Headquarters: DraftFCB / 100 W. 33rd, New York, N.Y. 10001 / Phone: (212) 885-3000 / URL: www.draftfcb.com


FutureBrand
Agency totals
Employees20062005% chg
U.S.1001000.0
Offices20062005% chg
Worldwide271580.0
U.S.4333.3
Non-U.S.231291.7
Notes: FutureBrand is a global branding firm with 21 offices in 17 countries. FutureBrand opened a new office in Sydney in 2006 to complement its base in Melbourne. The agency named Joseph Gallegos director of client development for North America, reporting to Steve Beck, chief stategic officer and president of North America. FutureBrand provides expertise, tools and integrated services in corporate identity, brand design, brand innovation, brand analytics, brand valuation, packaging, branded environments, customer-driven e-strategy, interactive/digital branding and interactive Web design. FutureBrand is part of the Constituency Management Group at Interpublic.
Top executive: Jean-Louis Dumeu, chmn & CEO
Headquarters: FutureBrand / 300 Park Ave. South, New York, N.Y. 10010 / Phone: (212) 931-6300 / Fax: (212) 932-6310 / URL: www.futurebrand.com

General Motors R*Works
Notes: GM R*Works is a full-service promotions and event planning partner dedicated to serving a single client: General Motors. The agency has dual national headquarters located in Detroit and New York with regional offices in Atlanta, Chicago, Dallas, Los Angeles, and New York. GM R*Works was founded in 1999 to bring the planning of regional and local GM events, promotions and sponsorships under the control of a single organization.
Top executive: Ray Volpe, CEO
Headquarters: General Motors R*Works / 1 Woodward Ave., Ste. 1200, Detroit, Mich. 48226 / Phone: (313) 596-9100 / Fax: (313) 961-1623 / URL: www.gmrworks.com


Hacker Group*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$17.9$17.24.1
Employees20062005% chg
U.S.1301208.3
Offices20062005% chg
U.S.110.0
Notes: Hacker Group, founded in 1985, specializes in direct marketing, especially direct mail and e-marketing both on an online and interactive basis.
Top executive: Spyro Kourtis, pres
Headquarters: Hacker Group / 1110 112th Ave. NE, Bellevue, Wash. 98004-4571 / Phone: (425) 454-8556 / Fax: (425) 455-5694 / URL: www.hackergroup.com


Jack Morton Worldwide*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$148.9$141.55.2
U.S.$124.8$115.58.1
Non-U.S.$24.1$26.0-7.3
Employees20062005% chg
Worldwide6105756.1
U.S.4504304.7
Non-U.S. 160 145 10.3
Offices20062005% chg
Worldwide16156.7
U.S.10100.0
Non-U.S.6520.0
Notes: Jack Morton Co. is an experiential marketing communications company with offices in the U.S., Europe, Asia and Australia. A Beijing office was opened in early 2006 led by Rebecca Lim, managing director. Jack Morton is largely involved in meetings and events, training, exhibits, environmental design and interactive media. The company also creates large-scale, globally-televised ceremonies. In mid-2006, Laura Shuler was named president and chief strategy officer of U.S. operations, the latter a new post. Chris Cavanaugh at the same time was named chief client officer, also a new position, from exec VP-managing director of the New York office, a position assumed by Laurence Croneen who moved from the company's London office. Jack Morton has 10 U.S. and six non-U.S. offices. The agency was founded in 1939 when Irving "Jack" Morton opened Jack Morton Productions in Washington with the vision of enhancing corporate association meetings with music and entertainment. The company ultimately worked with such stars as Jack Benny, George Burns, Bob Hope and Red Skelton. The agency became part of Interpublic in 1998. Founder Jack Morton died in June 2004 at the age of 94.
Top executive: Josh McCall, CEO
Headquarters: Jack Morton Worldwide / 142 Berkeley St., Boston, Mass. 02116 / Phone: (617) 585-7000 / Fax: (212) 401-7010 / URL: www.jackmorton.com


Marketing Drive Worldwide*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$75.5$72.44.3
U.S.$58.9$56.54.2
Non-U.S.$16.6$15.94.4
Employees20062005% chg
Worldwide20016521.2
U.S.15113016.2
Non-U.S. 49 35 40.0
Offices20062005% chg
Worldwide21205.0
U.S.880.0
Non-U.S.13128.3
Notes: Marketing Drive is a promotional marketing agency with U.S. offices in Bentonville, Ark., Boston, Irvine, Calif., New York, Norwalk, Conn. (headquarters), San Francisco and Seattle. The agency has 13 outside the U.S. It was created in 1999 out of sales promotion agencies Market Growth Resources, McCracken Brooks and Wells Marketing. Impact and Event Management and Promotions joined the company in May 2000.
Top executive: Dean Buresh, CEO
Headquarters: Marketing Drive Worldwide / 800 Connecticut Ave. 3rd fl. East, Norwalk, Conn. 06854 / Phone: (203) 857-6100 / Fax: / URL: www.marketingdrive.com


Momentum Worldwide*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$157.0$144.68.6
U.S.$107.0$95.012.6
Non-U.S.$50.0$49.60.8
Employees20062005% chg
Worldwide2,4491,99222.9
U.S.64949431.4
Non-U.S. 1,800 1,498 20.2
Offices20062005% chg
Worldwide825064.0
U.S.10911.1
Non-U.S.724175.6
Notes: Momentum Worldwide is a marketing services agency involved in promotion marketing, event marketing, retail marketing, sponsorship consultation and activation. The agency also has a Momentum Music and Entertainment unit based in New York that develops, manages and produces live music events. Momentum is part of McCann Worldgroup. Estimated revenue for 2005 was revised by Ad Age.
Top executive: Christopher Weil, chmn & CEO
Headquarters: Momentum Worldwide / 161 Sixth Ave., 8th Fl., New York, N.Y. 10013 / Phone: (212) 367-4500 / Fax: (212) 367-4501 / URL: www.momentumww.com


MRM Worldwide*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$244.0$227.37.3
U.S.$120.0$104.414.9
Non-U.S.$124.0$122.90.9
Employees20062005% chg
Worldwide2,1012,0005.1
U.S.1,2051,1504.8
Non-U.S. 896 850 5.4
Offices20062005% chg
Worldwide67670.0
U.S.770.0
Non-U.S.60600.0
Notes: MRM Worldwide is a global network involved in digital and direct marketing and in-market programs.Primary services are direct, database marketing and interactive; secondary disciplines are healthcare, media services and custom publishing. MRM is part of McCann Worldgroup. It has 67 offices in 37 countries.
Top executive: Reuben Hendell, CEO
Headquarters: MRM Worldwide / 622 Third Ave., New York, N.Y. 10017 / Phone: (646) 865-6230 / Fax: (646) 865-6264 / URL: www.mrmpworldwide.com


Octagon
Agency totals
Employees20062005% chg
Worldwide1,0001,0000.0
U.S.6001,000-40.0
Non-U.S.400NA-NA
Offices20062005% chg
Worldwide60600.0
U.S.352075.0
Non-U.S.2540-37.5
Notes: Octagon is a global sports and entertainment content marketing company involved in engagement marketing, its term for consulting, events, promotions, PR and property representation; athletes and personalities, including management and procurement; television, including rights, production, sales, distribution and new media strategies, and music and entertainment, both management and production. Octagon employs more than 1,000 in 60 offices across 24 countries.
Top executive: Rick Dudley, pres & CEO
Headquarters: Octagon / 800 Connecticut Ave., 2nd Fl., Norwalk, Conn. 06854 / Phone: (203) 354-7400 / Fax: (203) 354-7600 / URL: www.octagon.com


R/GA*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$82.0$67.022.4
U.S.$76.6$62.622.4
Non-U.S.$5.4$4.422.7
Employees20062005% chg
Worldwide51545313.7
U.S.50245011.6
Non-U.S. 13 3 333.3
Offices20062005% chg
Worldwide220.0
U.S.110.0
Non-U.S.110.0
Notes: R/GA, founded in 1977 as R/Greenberg Associates, a 2-D graphic animation company, is an ad agency primarily working in interactive and new media. R/GA boosted its services in 2006 by opened a mobile practice and an emerging media lab called MEMA (Mobile and Emerging Media/Applications), a unit headed by Richard Ting, VP-executive creative director. At the same time, Webster Lewin was hired as director-mobile marketing. Formerly of VML, Mr. Lewin co-chairs the Mobile Marketing Association's mobile marketing strategies and best practices committee. R/GA, which expanded to Europe in 2005 by opening a shop in London, is planning a Paris shop in the near future to service its L'Oreal account among others. The agency made a number of appointments in 2006, including promoting Nick Law to chief creative officer, North America, a position formerly held by chairman and CEO, Bob Greenberg. Mr. Law reports to Mr. Greenberg, who retained his creative duties as global chief creative officer. Earlier in the year, Michael Kaczmarski joined R/GA as chief financial officer, coming from Ketchum where he held several positions, including worldwide chief financial officer and exec VP; Stephen Plumlee was promoted to chief operating officer, exec VP, responsible for coordinating the company's global operations and leadership of the digital studio, R/GA's digital media production group; and Otso Huovinen became the first employee at R/GA Helsinki, a shop opened within sibling Lowe Worldwide's Helsinki unit, to service the Nokia account. R/GA came to Interpublic in the 2001 True North acquisition.
Top executive: Robert M. Greenberg, chmn, CEO & global chief creative officer
Headquarters: R/GA / 350 W. 39th St., New York, N.Y. 10018 / Phone: (212) 946-4000 / Fax: (212) 946-4010 / URL: www.rga.com


Wahlstrom Group
Agency totals
Employees20062005% chg
U.S.2202200.0
Offices20062005% chg
U.S.770.0
Notes: Wahlstrom is a Yellow Pages and directory marketing agency. In the U.S. the agency, a certified marketing representative (CMR) in the YP business, handles media planning and creative for client placements in approximately 6,000 directories. It also has a field marketing unit. The agency operates in the Caribbean and Canada in addition to the U.S. Wahlstrom was founded in 1954 by Frederick Wahlstrom. Wahlstrom says billings run over $200 million.
Top executive: Peter C. Broadbent, CEO
Headquarters: Wahlstrom Group / 800 Connecticut Ave., Norwalk, Conn. 06854 / Phone: (203) 299-4200 / Fax: / URL: www.wahlstrom.com


Zipatoni Co.*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$20.9$20.14.0
Employees20062005% chg
U.S.1501500.0
Offices20062005% chg
U.S.56-16.7
Notes: Zipatoni is a broadly-based promotional marketing agency with offices in St. Louis, Chicago, San Francisco, and Philadelphia. The agency is involved in strategic planning to advertising, interactive, retail, franchise marketing and store design, to event and direct marketing. It defines itself as a consumer activation agency. Zipatoni was founded in 1985 in St. Louis.
Top executive: Karen Sauder, pres
Headquarters: Zipatoni Co. / 555 Washington Ave., St. Louis, Mo. 63101 / Phone: (314) 231-2400 / Fax: (314) 345-4321 / URL: www.zipatoni.com


Healthcare agencies
Interpublic Healthcare*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$434.5$420.63.3
U.S.$297.2$288.63.0
Non-U.S.$137.3$132.04.0
Notes: Interpublic Healthcare is an Ad Age construct and represents the estimated totals of Interpublic's healthcare agency operations.


Adair-Greene Healthcare Communications
Agency totals
Employees20062005% chg
U.S.2538-34.2
Offices20062005% chg
U.S.110.0
Notes: Adair-Greene, a medical agency, was purchased by McCann Erickson in mid-2000.
Top executive: Mark Perlotto, exec VP & chief mktg officer
Headquarters: Adair-Greene Healthcare Communications / 200 Atlanta Technology Center/1575 Northside Dr. NW, Atlanta, Ga. 30318 / Phone: (404) 351-8424 / Fax: (404) 352-8154 / URL: www.aghealthcare.com

Alchemy
Notes: Alchemy is a medical agency founded in 2002.
Top executive: Amy Sacks, CEO & chief creative officer
Headquarters: Alchemy / 440 Park Ave. South, 3rd Fl., New York, N.Y. 10016 / Phone: (212) 605-8400 / Fax: (212) 605-5894 / URL: www.alchemyny.com


DraftFCB HealthCare
Agency totals
Employees20062005% chg
Worldwide39630629.4
U.S.30623132.5
Non-U.S. 90 75 20.0
Offices20062005% chg
Worldwide8714.3
U.S.110.0
Non-U.S.7616.7
Notes: DraftFCB HealthCare is a medical agency network with a U.S. offices in New York. The network has international offices in Belgium, the U.K., Australia, New Zealand and South Africa. The agency was founded as Vicom Associates in 1977 and became part of FCB in 1984. Interpublic bought FCB in 2001.
Top executive: Tom Domanico & Dana Maiman, co-CEOs
Headquarters: DraftFCB HealthCare / 100 W. 33rd St., 7th Fl., New York, N.Y. 10001 / Phone: (212) 672-2300 / Fax: (212) 672-2301 / URL: www.draftfcbhealthcare.com


Integrated Communications Corp.
Agency totals
Employees20062005% chg
Worldwide29025812.4
U.S.27524014.6
Non-U.S. 15 18 -16.7
Offices20062005% chg
Worldwide330.0
U.S.220.0
Non-U.S.110.0
Notes: ICC is a professional healthcare agency.
Top executive: Steve Viviano, pres & CEO
Headquarters: Integrated Communications Corp. / 5 Sylvan Way, Parsippany, N.J. 07054 / Phone: (973) 984-2755 / Fax: (973) 984-2759 / URL: www.integratedus.com


Interlink Healthcare Communications Corp.
Agency totals
Employees20062005% chg
U.S.1028027.5
Offices20062005% chg
U.S.12-50.0
Notes: Interlink Healthcare Communications, based in Lawrenceville, N.J., is an ICC Group company and is part of the Lowe Healthcare network.
Top executive: Larry Iaquinto, pres
Headquarters: Interlink Healthcare Communications Corp. / 989 Lenox Dr. Suite 300, Lawrence, N.J. 08648 / Phone: (609) 406-9600 / Fax: (609) 406-9046 / URL: www.interlinkhc.com

Lowe Healthcare Worldwide
Notes: Lowe Healthcare, headquartered in Parsippany, N.J., is a global communications network that provides professional & consumer advertising, direct-to-consumer promotion, medical education, digital communications, PR and managed care marketing. Its network includes Integrated Communications, Parsippany, N.J., a worldwide medical agency; Pace, Parsippany, a full-service healthcare communications agency; Interlink Healthcare Communications, Lawrenceville, N.J., a full-service healthcare advertising and medical education company; Lowe Azure, Richmond, Surrey, U.K., a specialist healthcare branding, advertising and promotion agency within Lowe Healthcare Europe Group; and Lowe Fusion, also Richmond, Surrey, U.K., a specialist healthcare communications, medical education and PR agency within Lowe Healthcare Europe Group; and Lintas Healthcare, Mumbai. Lowe Healthcare is part of Lowe Worldwide.
Top executive: Sal Perreca, chmn & CEO
Headquarters: Lowe Healthcare Worldwide / 5 Sylvan Way, Parsippany, N.J. 07054 / Phone: (973) 984-2755 / Fax: (973) 984-2159 / URL:


McCann Healthcare Worldwide
Agency totals
Employees20062005% chg
Worldwide1,6001,30023.1
U.S.70060016.7
Non-U.S. 900 700 28.6
Offices20062005% chg
Worldwide775345.3
U.S.161414.3
Non-U.S.613956.4
Notes: McCann Healthcare Worldwide has more than 50 offices in 35 cities in 18 countries in North America, Asia, Europe and Latin America. Its largest U.S. operation is Torre Lazur. Other U.S. entities at McCann Healthcare are Adair-Greene Healthcare Communications, Atlanta, and Regan Campbell Ward, New York. McCann Healthcare Worldwide has two medical communications companies: Caudex Medical and Complete Medical Communications.
Top executive: Richard Nordstrom, CEO
Headquarters: McCann Healthcare Worldwide / 20 Waterview Blvd., Parsippany, N.J. 07054 / Phone: (973) 263-9100 / Fax: (973) 263-4113 / URL: www.mccannhealthcareworldwide.com


Pace
Agency totals
Employees20062005% chg
U.S.55125-56.0
Offices20062005% chg
U.S.110.0
Notes: Pace is a full-service healthcare communications agency and part of Lowe Healthcare.
Top executive: Mary Beriont, exec VP-client svcs
Headquarters: Pace / 35 Waterview Blvd., Parsippany, N.J. 07054 / Phone: (973) 257-9300 / Fax: (973) 257-1649 / URL: www.paceconnect.com


Regan Campbell Ward
Agency totals
Employees20062005% chg
U.S.17515016.7
Offices20062005% chg
U.S.220.0
Notes: Regan Campbell Ward is an independently branded and managed unit of McCann Healthcare Worldwide. Regan Campbell, based in New York, has an office in San Diego and an interactive medical agency called Medrageous. Regan Campbell is a full-service medical communications company, offering professional advertising, medical education, interactive, managed care and direct-to-patient communications.
Top executive: Maureen Regan, CEO & mg ptnr
Headquarters: Regan Campbell Ward / 150 E. 42nd St., New York, N.Y. 10017 / Phone: (646) 742-2100 / Fax: (212) 218-2206 / URL: www.rcw.com


Torre Lazur McCann
Agency totals
Employees20062005% chg
U.S.16714217.6
Offices20062005% chg
U.S.110.0
Notes: Torre Lazur is the major U.S. component of McCann Healthcare Worldwide (MHWW) which has 77 offices worldwide (16 in the U.S.) that employ 1,600. Torre Lazur major offices are in East Hanover and Parsippany, both New Jersey. Torre Lazur was founded in 1979.
Top executive: Marci Piasecki, CEO
Headquarters: Torre Lazur McCann / 20 Waterview Blvd., Parsippany, N.J. 07054-1295 / Phone: (973) 263-9100 / Fax: (973) 263-4113 / URL: www.torrelazur.com


Media specialist agencies
Interpublic Media Specialists*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$656.6$664.2-1.1
U.S.$296.0$315.5-6.2
Non-U.S.$360.6$348.73.4
Notes: Interpublic Media Specialists is an Ad Age construct and represents the estimated totals of Interpublic's media buying and planning operations.


Compass Point Media
Agency totals
Employees20062005% chg
U.S.48480.0
Offices20062005% chg
U.S.110.0
Notes: Cash Plus changed their name to Compass Point Media in September 2006. This media agency is not associated with the LA-based Compass Point Media. Compass Point is a media specialist company serving parent, Campbell Mithun, as well as other agencies and clients. It is a spot TV and radio resource for Interpublic's Magna Global Trading, which is involved in barter-based media strategies. Compass Point also buys media for local agencies, having recently agreed to execute media schedules for select clients of Lindsay, Stone & Briggs Advertising in Madison, Wisc.
Top executive: Richard Hurrelbrink, CEO
Headquarters: Compass Point Media / 222 S. Ninth St., Ste. 2400, Minneapolis, Minn. 55402 / Phone: (612) 347-6900 / Fax: (612) 347-6969 / URL: www.cashplusmedia.com


ID Media
Agency totals
Employees20062005% chg
U.S.18015913.2
Offices20062005% chg
U.S.330.0
Notes: ID Media offers media planning, buying and analysis services largely for DRTV, but also for print, radio, co-op mail, and online media from its three offices, Chicago, Los Angeles and its headquarters, New York. ID has a fast-growing online media group in which more than 40% of its business is in search and RSS, blogs and broadband video. ID was founded in 2002 as a joint venture of Draft and Initiative Media, but operates autonomously within Interpublic.
Top executive: Lynn Fantom, chmn & CEO
Headquarters: ID Media / 28 W. 23rd St., 8th Fl., New York, N.Y. 10010 / Phone: (917) 265-2000 / Fax: (917) 265-2900 / URL: www.idmediaww.com


Initiative*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$356.8$370.2-3.6
U.S.$169.9$188.8-10.0
Non-U.S.$186.9$181.43.0
Employees20062005% chg
Worldwide2,8072,815-0.3
U.S.607610-0.5
Non-U.S. 2,200 2,205 -0.2
Offices20062005% chg
Worldwide9396-3.1
U.S.17170.0
Non-U.S.7679-3.8
Notes: Initiative Media, which operates 93 offices in 58 countries on six continents, is a media specialist company that includes Initiative, Newspaper Services of America, Media First, Media Partnership, Outdoor Services, Wahlstrom Group and PicTV. Initiative also has a joint venture with Draft called ID Media, which largely handles DRTV. ID Media is not in the Initiative numbers. Initiative returns from Media First and Media Partnership amounted to about $496 million total in billings in 2006 vs. $510 million in 2005, according to Recma. Initiative is one of three Interpublic units identified as having declining revenue. Through the third quarter 2006, Initiative, Lowe and The Works suffered a collective decline of $83 million worldwide. Initiative lost one of its biggest clients, Bank of America, in late 2005; in 2006 it picked up Gateway, Lionsgate and CBS Corp. In May 2006, Initiative formed Initiative Entertainment to service the newly won CBS account. In 2005, it launched its product-placement division, Initiative Innovations. Among management changes, Mike Tunnicliffe became global client and network development director in February 2006, a new position. He had been Initiative North America's chief strategic officer. In March 2006, Initiative hired as North American CEO Richard Beaven. He had been exec VP-managing director at Publicis Groupe's MediaVest. Mr. Beaven replaced Carolyn Bivens who left in June 2005. Then in April 2006, Larry Orell became COO and Amanda Ploughman, exec VP-director of business development, with both reporting to Mr. Beaven. Janet Fitzpatrick became chief strategic officer, a new post, in June 2006. She had been VP-director for global marketing at Motorola. Tim Spengler in September 2006 became chief activation officer, a new post at Initiative North America that covers most media buying activities at the media company. He had been exec VP, national broadcast. Revenues are estimates based on projected billings from Recma.
Top executive: Alec Gerster, ww CEO; Richard Beaven, CEO-N America
Headquarters: Initiative / One Dag Hammarskjold Plaza, 5th Fl., New York, NY 10017 / Phone: (212) 605-7000 / Fax: (212) 605-7200 / URL: www.initiative.com


Media First International
Agency totals
Employees20062005% chg
U.S.5153-3.8
Offices20062005% chg
U.S.12-50.0
Notes: Media First International is a media specialist company. It was purchased in June 2002 by Interpublic. Its primary activity is media services, and secondarily it is involved in newspaper services, outdoor and barter. Revenues are estimates based on billings projections by Recma.
Top executive: Ed Weiner, pres & CEO
Headquarters: Media First International / 205 Lexington Ave., New York, N.Y. 10016 / Phone: (212) 686-3342 / Fax: (212) 779-4496 / URL: www.mediafirst.com


Media Partnership
Agency totals
Employees20062005% chg
U.S.2830-6.7
Offices20062005% chg
U.S.110.0
Notes: Media Partnership is a specialist marketing and media firm involved in media and promotion. Revenues are estimates based on billings projections by Recma.
Top executive: Matt Thornbrough, sr VP & mg dir
Headquarters: Media Partnership / 800 Connecticut Ave., 3rd Fl., East wing, Norfolk, Conn. 06854 / Phone: (203) 855-6711 / Fax: / URL: www.mediapartnership.com


Newspaper Services of America
Agency totals
Employees20062005% chg
U.S.307322-4.7
Offices20062005% chg
U.S.220.0
Notes: Newspaper Services of America is a newspaper planning and buying unit. NSA was founded in 1991. Based in Downers Grove, Ill., it has offices in Marietta, Ga., and a staff of 307. NSA offers services through three divisions: NSA Media, Strategic Print Marketing, and Alliance Media. Outdoor Services and Wahlstrom Group (Yellow Pages) are part of the NSA family of companies. The company reports through Initiative.
Top executive: Bob Shamberg, chmn & CEO
Headquarters: Newspaper Services of America / 3025 Highland Pkwy., Ste. 700, Downers Grove, IL 60515 / Phone: (630) 729-2100 / Fax: (630) 241-9185 / URL: www.nsamedia.com


Universal McCann Worldwide*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$299.9$294.02.0
U.S.$126.1$126.7-0.5
Non-U.S.$173.8$167.33.9
Employees20062005% chg
Worldwide3,1603,410-7.3
U.S.589658-10.5
Non-U.S. 2,571 2,752 -6.6
Offices20062005% chg
Worldwide72720.0
U.S.330.0
Non-U.S.69690.0
Notes: Universal McCann is a media specialist company with 72 offices worldwide and 3,160 employees. The company became the global branded media services arm of McCann Worldgroup in 1999, but gained its own P&L statement in 2006 and hence, independence from McCann Worldgroup. However, it continues to collaborate and partner with Worldgroup agencies while maintaining financial, managerial and operational independence. Among management changes, Wayne Fletcher became Universal McCann's first global head of communications planning in January 2006, a role that probes ways to reach consumers amid increasing media fragmentation. He came from Carat Deepblue, a European strategy unit. Additionally, former ITV sales executive Graham Duff was named president of Europe, Middle East and Africa. Mary Gerzema became president in February 2006 of Universal McCann's U.S. operations, a new position. Ms. Gerzema manages UM's major offices of New York, Los Angeles and San Francisco. At Universal McCann since 2003, she had been communications director of the New York office prior to her promotion. Universal McCann created one unit out of its online and emerging media operations in March 2006 and put David Cohen, a senior VP of UM Interactive, in charge as U.S. director of digital communications. The unit oversees integration of new media (broadband, wireless, VOD etc.). David Morgan in July 2006 became president of Universal McCann's Asia-Pacific operations, replacing Allan Medforth, who left the unit six months earlier. Mr. Morgan had been CEO of Mediaedge:cia's Asia-Pacific operations. Revenues are estimates based on projected billings from Recma.
Top executive: Nick Brien, CEO
Headquarters: Universal McCann Worldwide / 622 Third Ave., New York, N.Y. 10017 / Phone: (646) 865-2000 / Fax: (646) 865-3728 / URL: www.universalmccann.com


Public relations agencies
Interpublic PR*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$493.8$474.14.2
U.S.$382.6$354.18.0
Non-U.S.$111.2$120.0-7.3
Notes: Interpublic PR is an Ad Age construct and represents the estimated totals of Interpublic's public relations operations.


BNC
Agency totals
Employees20062005% chg
U.S.88120-26.7
Offices20062005% chg
U.S.220.0
Notes: BNC is a marketing communications company operating in the entertainment, sports and lifestyle/pop culture arena. The unit has offices in Los Angeles and New York. Joseph T. Assad in early 2006 became senior VP-general manager, replacing Doug Scott, who left the agency. Mr. Assad had been VP at the New York office.
Top executive: Michael Nyman, chmn & CEO
Headquarters: BNC / 8687 Melrose Ave., 8th Fl., Los Angeles, Calif. 90069 / Phone: (310) 854-4800 / Fax: (310) 854-4848 / URL: www.bncpr.com


DeVries Public Relations*
Agency totals
Employees20062005% chg
U.S.96103-6.8
Offices20062005% chg
U.S.110.0
Notes: DeVries Public Relations, a consumer marketing PR specialist, was acquired in late 2001 by Interpublic.
Top executive: Jim Allman, CEO
Headquarters: DeVries Public Relations / 30 E. 60th St., New York, N.Y. 10022 / Phone: (212) 891-0400 / Fax: (212) 644-0291 / URL: www.devries-pr.com


Golin/Harris
Agency totals
Employees20062005% chg
Worldwide55049012.2
U.S.36022063.6
Non-U.S. 190 270 -29.6
Offices20062005% chg
Worldwide3031-3.2
U.S.13130.0
Non-U.S.1718-5.6
Notes: Golin/Harris is an international PR agency based in Chicago. It has offices in 13 U.S. cities and 17 cities outside the U.S. The firm struck an exclusive affiliation agreement in late 2006 with Grape PR & Consulting Co., a Seoul PR agency employing 25.
Top executive: Fred Cook, pres & CEO
Headquarters: Golin/Harris / 111 E. Wacker Dr., Chicago, Ill. 60604 / Phone: (312) 729-4000 / Fax: (312) 729-4010 / URL: www.golinharris.com



MWW Group*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$42.7$41.13.9
Employees20062005% chg
Worldwide25020025.0
U.S.24620023.0
Non-U.S.4NANA
Offices20062005% chg
Worldwide11837.5
U.S.10825.0
Non-U.S.1NANA
Notes: MWW Group is a PR agency specializing in consumer marketing, corporate communications, investor relations, public affairs and government relations, and healthcare. MWW has 11 full-service, including the 2006 addition of Dallas and Irvine, Calif. MWW's client base is from the consumer, professional services and industrial sectors. The agency was founded in 1986.
Top executive: Michael W. Kempner, pres & CEO
Headquarters: MWW Group / One Meadowlands Plaza, East Rutherford, N.J. 07073 / Phone: (201) 507-9500 / Fax: (201) 507-0092 / URL: www.mww.com


Weber Shandwick
Agency totals
Offices20062005% chg
U.S.21NANA
Notes: Weber Shandwick, a PR agency, operates in 81 owned offices in 39 markets, but its affiliates network balloons its presence to more than 119 offices in 72 markets. During 2006, Weber Shandwick expanded its presence throughout Central and Eastern Europe, adding new offices in Poland, Croatia, and Bosnia and Herzegovina and new affiliate offices in Romania, Slovakia, Slovenia, Serbia and Montenegro, Latvia, Lithuania, and Estonia. The agency also signed on an affiliate in Iceland and opened a Miami unit in 2006. The agency is a merger of Weber Group, founded in Cambridge, Mass., in 1987, and Shandwick International, founded in London in 1974, and BSMG Worldwide, which merged into Weber Shandwick in 2001. BSMG traces its linage to 1921.
Top executive: Jack Leslie, chmn
Headquarters: Weber Shandwick / 640 Fifth Ave., New York, N.Y. 10019-6102 / Phone: (212) 445-8000 / Fax: (212) 445-8013 / URL: www.webershandwick.com
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