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M&C Saatchi

Profile from the 2007 Agency Report

Published on .

35 M&C Saatchi
Revenue ($ in millions)20062005% chg
Employees20062005% chg
Offices20062005% chg
Notes: Publicly held M&C Saatchi, founded in 1995 by Maurice Saatchi following his departure from the board of international agency network Saatchi & Saatchi, is a network of 18 agencies on four continents. Maurice's brother and co-investor, Charles Saatchi, exited from M&C in October 2006, selling his 7% stake for about $7 million. Charles had largely been a passive investor, dedicating his time and efforts instead to his modern-art collection. Maurice still puts in a full day at the agency. M&C, with two offices in the U.S., in New York and Los Angeles, added M&C Saatchi GAD in Paris in 2005 and a year later entered Berlin when it acquired a majority stake in local agency International GmbH and changed its shingle to M&C Saatchi Berlin. M&C Saatchi is actively marketing itself as a network for the first time after losing its founding and biggest account, British Airways, in October 2005. Its new mantra is "brutal simplicity" in thought, culture and process, says Moray MacLennan, European chairman. Party to that minimalist approach was the launch of its One Word Equity program for clients. Losing BA "forced us to reappraise the place, and it has allowed us to build the network as we wish, rather than around BA's suppliers and technology," Mr. MacLennan told Ad Age in October 2006.
Top executive: Jeremy Sinclair, chmn
Headquarters: M&C Saatchi/36 Golden Square, London, W1F 9EE/Phone: 44-20-7543-4500/Fax: 44-20-7543-4501/URL: www.mcsaatchi.com

An asterisk (*) indicates figures are Ad Age estimates.

Traditional agencies
M&C Saatchi
Agency totals
Revenue ($ in millions)20062005% chg
Employees20062005% chg
Offices20062005% chg
Notes: M&C Saatchi in the U.S. is a consolidation of offices in New York and Los Angeles. The two offices were centralized this February under new North American CEO, Huw Griffith, who had been chief executive at M&C Saatchi in Los Angeles since 2003. Jenifer Willig left the New York office in 2007 as managing director. The LA shop has 40 staffers and clients that include Ketel One, Crystal Cruises, Petco, San Diego Zoo, Tourism Australia and the Getty Museum. The New York shop has 20 staffers serving clients: AIG, The Financial Times, Toto, Royal Bank of Scotland and Silver Jet.
Top executives: Tom Dery, exec chmn; Huw Griffith, CEO
Headquarters: M&C Saatchi / 95 Fifth Ave., 5th Fl., New York, N.Y. 10003 / Phone: (212) 655-8000 / Fax: (212) 655-4301 / URL: www.mcsaatchi.com

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