Saatchi & Saatchi, is a network of 18 agencies on four continents. Maurice's brother and co-investor, Charles Saatchi, exited from M&C in October 2006, selling his 7% stake for about $7 million. Charles had largely been a passive investor, dedicating his time and efforts instead to his modern-art collection. Maurice still puts in a full day at the agency. M&C, with two offices in the U.S., in New York and Los Angeles, added M&C Saatchi GAD in Paris in 2005 and a year later entered Berlin when it acquired a majority stake in local agency International GmbH and changed its shingle to M&C Saatchi Berlin. M&C Saatchi is actively marketing itself as a network for the first time after losing its founding and biggest account, British Airways, in October 2005. Its new mantra is "brutal simplicity" in thought, culture and process, says Moray MacLennan, European chairman. Party to that minimalist approach was the launch of its One Word Equity program for clients. Losing BA "forced us to reappraise the place, and it has allowed us to build the network as we wish, rather than around BA's suppliers and technology," Mr. MacLennan told Ad Age in October 2006.
Top executive: Jeremy Sinclair, chmn
Headquarters: M&C Saatchi/36 Golden Square, London, W1F 9EE/Phone: 44-20-7543-4500/Fax: 44-20-7543-4501/URL: www.mcsaatchi.com
An asterisk (*) indicates figures are Ad Age estimates.
|Revenue ($ in millions)||2006||2005||% chg|
Top executives: Tom Dery, exec chmn; Huw Griffith, CEO
Headquarters: M&C Saatchi / 95 Fifth Ave., 5th Fl., New York, N.Y. 10003 / Phone: (212) 655-8000 / Fax: (212) 655-4301 / URL: www.mcsaatchi.com