One Man Bands House of Usher, L.A. - Founded: 1996

By Ti Published on .

Principals: Kinka Usher, President/Director; Ayelet Weinerman, Executive Producer

Usher has taken a flair for movement and spectacle (this is the director behind such Mountain Dew escapades as a recent spot that has our hero dude retrieving a forgotten Dew from a convenience store parking lot - from a car, upside-down, in mid-air, at about 60mph) and given it a darkly humorous sheen for a recent Washington Mutual campaign, which depicts banking's metaphorical carnival of unpleasant surprises. Usher most recently had Pepsi seeing Blue for a new campaign out of BBDO.

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