|27 Media Consulta |
|Revenue ($ in millions)||2006||2005||% chg|
Media Consulta (MC), Berlin, founded in 1993, is one of Germany's largest independent and fastest growing agencies, with a network of owned-offices and associates that cover the 27 EU countries as well as 22 other countries, including an office in New York. During 2006, European revenue rose 12.8% to $98.7 million, or about 58% of MC's total revenue. The agency grabbed a number of new accounts from the German government, discounter Lidl and public relations for Vodafone. International business was enhanced with new wins from six EU Commissions. During 2006 MC Shanghai was opened, but Media Consulta has not revealed details about the new agency. The majority of MC's work is public relations and event marketing, including youth, music and sports marketing, corporate communications and online PR; about a third is traditional advertising, media buying and TV production. CEO Harald Zulauf owns 24% of the agency.
Harald Zulauf, mg dir & CEO
Media Consulta/Wassergasse 3, Berlin, 10179/Phone: 49-30-6-5000-0/Fax: 49-30-6-5000-350/URL: www.media-consulta.com
An asterisk (*) indicates figures are Ad Age estimates.
|Traditional agencies |
Walter G. Maerz,
Media Consulta USA / 151-07 84th St., New York, N.Y. 11432