Omnicom Group

Profile from the 2007 Agency Report

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1 Omnicom Group
Revenue ($ in millions)20062005% chg
Worldwide$11,376.9$10,481.18.5
U.S$6,194.0$5,743.97.8
Non-U.S.$5,182.9$4,737.29.4
Employees20062005% chg
Worldwide66,00062,0006.5
Notes: Omnicom Group, the world's largest ad industry holding company, reported record revenue, net income and earnings per share in 2006. Wall Street liked the results: Omnicom's stock in February 2007 reached $106.90, coming within a buck of its all-time high ($107.50 in December 1999, near the height of the dot-com-infused advertising bubble). Omnicom in 2006 generated about 43% of revenue from traditional media advertising. The rest came from a range of marketing services. The New York-based company at year-end 2006 employed about 66,000 people, up 6.5% from a year earlier (62,000).

Click here for extended analysis of Omnicom.

Top executive: Bruce Crawford, chmn
Headquarters: Omnicom Group/437 Madison Ave., New York, N.Y. 10022/Phone: 212 415 3600/Fax: 212-415-3530/URL: www.omnicomgroup.com

Major global agency networks profiled within Omnicom:
BBDO Worldwide
DDB Worldwide Communications
TBWA Worldwide
An asterisk (*) indicates figures are Ad Age estimates.

Traditional agencies

Omnicom Advertising Agencies*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$4,589.3$4,181.39.8
U.S.$1,565.2$1,457.27.4
Non-U.S.$3,024.1$2,724.111.0
Notes: Omnicom Advertising Agencies is an Ad Age construct and represents the estimated totals of Omnicom's traditional advertising operations.


180 Communications*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$19.9$18.76.3
Employees20062005% chg
Worldwide1038619.8
Non-U.S. 103 86 19.8
Offices20062005% chg
Worldwide110.0
Notes: Omnicom in late 2006 bought a majority stake in interactive marketing and design agency 180 Communications, an international agency that employed 103 from over 25 countries in its Amsterdam solo office and serves a client roster including Motorola, Omega Watches, Amstel, Amnesty International, Adidas and Sony Electronics USA. The agency won the Sony business in November 2006 with BBDO, and opened an office in Los Angeles in January 2007 to service the business. The agency was founded in 1998 and is well known for its creativity. 180 has shared clients with Omnicom for some time. In addition to the recent Sony win with BBDO, in late 2001 it won with TBWA the global creative account for Adidas. 180 develops the global advertising campaigns for adidas centrally, and international network TBWA is responsible for rolling it out in markets worldwide. In 2006, 180 began working for Motorola, an account that employs Omnicom's BBDO and Goodby, Silverstein & Partners.
Top executive: Guy Hayward, chief exec
Headquarters: 180 Communications / Herengracht 506, Amsterdam, 1017 CB / Phone: 31 20 4222 180 / Fax: 31 20 625 0012 / URL: www.180amsterdam.com


Arnell Group*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$23.1$22.24.1
Employees20062005% chg
U.S.125NANA
Offices20062005% chg
U.S.1NANA
Notes: Arnell Group is involved in brand identification whether renovating retail space or designing corporate logos, mostly aimed at young, multicultural and/or gay consumers. Arnell Group had dropped its name from the AG Worldwide moniker several years ago when Interpublic's Draft (now DraftFCB) purchased a controlling 55% of the shop. It reverted back to Arnell Group in 2001 following its buyback from Draft and subsequent sale to Omnicom.
Top executive: Peter Arnell, chmn & chief creative officer
Headquarters: Arnell Group / 130 Prince St., 5th Fl., New York, N.Y. 10012 / Phone: (212) 219-8400 / Fax: (212) 334-0975 / URL: www.arnellgroup.com


BBDO Worldwide*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$1,539.9$1,425.88.0
U.S.$444.2$411.38.0
Non-U.S.$1,095.7$1,014.58.0
Employees20062005% chg
Worldwide17,00017,0000.0
Offices20062005% chg
Worldwide287316-9.2
U.S.89-11.1
Non-U.S.279307-9.1
Notes: BBDO Worldwide in the financial tabular data accompanying this profile is just the traditional portion of BBDO encompassing the advertising units of BBDO in the U.S., the international BBDO network and 50% of BBDO Detroit, a shop evolving from a fully CRM unit into a traditional/CRM unit now that it has been placed under David Lubars, chairman and creative director BBDO North America in New York. Detroit offers assistance in BBDO Worldwide pitches and New York is doing creative on some of the DaimlerChrysler brands serviced largely by the Detroit office. BBDO identifies its network as also including AtmosphereBBDO (interactive), Proximity (sales promotion), Targetbase (direct and CRM), Organic (interactive) and BBDO Detroit (the CRM portion). Apart from the traditional agency ranking, Ad Age ranks disciplines such as interactive, sales promotion and direct or CRM separately. Among management moves, Bill Bruce became chairman of BBDO's New York office in March 2007 to add to his duties as chief creative officer. In August 2006, Energy BBDO, Chicago, named Doug Ryan its global client service director, a new post. Mr. Ryan previously was managing partner-CMO at Y&R Advertising, Chicago. BBDO in January 2006 named Gerry Frascione CEO of North American operations, advancing him from president-CEO of BBDO Canada. The North American unit includes the U.S., Canada, Mexico and Puerto Rico. He succeeded Andrew Robertson, who became CEO of BBDO Worldwide in June of 2004 but had retained those duties given Mr. Frascione. It had been reported that Mr. Frascione would seek marketing strategies for first-generation U.S. Hispanics by working closely with Mexico and Puerto Rico agencies of BBDO. Also for the North American unit, Jeff Mordos became chief operating officer in January 2006, moving from that same position at BBDO New York, a title and duties he also retains. CMO for North America, Mark Goldstein, was promoted to vice chairman in February 2006. Estimated returns for 2005 were adjusted by Ad Age to also reflect the evolution in the Detroit office.
Top executive: Andrew Robertson, chmn & CEO-BBDO Worldwide
Headquarters: BBDO Worldwide / 1285 Ave. of the Americas, New York, N.Y. 10019 / Phone: (212) 459-5000 / Fax: (212) 459-6645 / URL: www.bbdo.com


Bernard Hodes Group*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$227.5$209.68.5
U.S.$123.8$114.97.7
Non-U.S.$103.7$94.79.5
Notes: Bernard Hodes specializes in recruitment marketing, sourcing/response management, hiring process re-engineering and staffing technology. Headquartered in New York, the agency has over 80 offices and affiliates around the globe. In April 2006, Bernard Hodes established an office in Shanghai. It will work closely with the Hong Kong office which has been handling clients in China the past 10 years. The Hodes network also has other offices in Asia-Pacific, including Malaysia, Singapore, South Korea, Taiwan and Thailand. The Bernard Hodes agency was founded in 1970 in New York. Revenue estimates for 2005 revised by Ad Age.
Top executive: Alan Schwartz, pres & CEO
Headquarters: Bernard Hodes Group / 220 E. 42nd St., 14th Fl., New York, N.Y. 10017 / Phone: (212) 999-9300 / Fax: (212) 999-9484 / URL: www.hodes.com


Cooper DDB
Notes: Cooper DDB became the new name for Cooper & Hayes in 2004 soon after its acquisition by Omnicom Group and inclusion in the DDB network.
Top executive: Ric Cooper, chmn & CEO
Headquarters: Cooper DDB / 806 Douglas R., 11th Fl., Coral Gables, Fla. 33134 / Phone: (305) 529-4300 / Fax: (305) 529-4314 / URL: www.copperddb.com


Cultura Group*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$6.2$5.610.7
Employees20062005% chg
U.S.43422.4
Offices20062005% chg
U.S.220.0
Notes: 2007: Cultura, 49% owned by Omnicom, is an Hispanic agency. It offers an experiential marketing and promotion group, Cultura En Vivo, and Intersect Urban Communications, a full-service advertising and marketing agency targeting the African-American and urban consumer. The agency, which also has a shop in Chicago, was founded in 2001 by Juan Faura, its president-CEO, chief strategy officer.
Top executive: Juan Faura, CEO
Headquarters: Cultura Group / 1999 Bryan St., Dallas, Texas 75201 / Phone: (214) 259-8400 / Fax: (214) 259-8499 / URL: www.culturadallas.com


Cutwater
Agency totals
Employees20062005% chg
U.S.40NANA
Offices20062005% chg
U.S.110.0
Notes: Cutwater, named after the prow of a ship, was formed as a wholly owned Omnicom shop in March 2007, absorbing most employees and many of the accounts of sibling TBWA/Chiat/Day's San Francisco office, which closed. The agency was conceptualized by Chuck McBride, formerly exec creative dir-North America of TBWA, San Francisco, as a breakaway creative shop, but it remained totally owned by Omnicom. In actuality, it gave the splitaway shop opportunity to pitch accounts that had conflicts with TBWA: Cutwater in April 2007 won DaimlerChrysler's Jeep branding assignment following a pitch among Omnicom agencies; Jeep would have been a conflict with TBWA's Nissan account. (Sibling BBDO lost branding in the pitch but remained Jeep's agency of record.) President is Brad Harrington, who moved from WPP's Cole & Weber United, Seattle. Rob Klingensmith, strategic planning head, was planning director at TBWA, San Francisco. Clients, besides Jeep, include Fox Sports Network, Luxottica Group's Ray-Ban, Seagate Technology and Motorola.
Top executive: Brad Harrington, pres
Headquarters: Cutwater / 55 Union St., San Francisco, Calif. 94111-1227 / Phone: (415) 315-4100 / Fax: (415) 315-4200 / URL:


DDB Worldwide Communications Group*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$1,263.9$1,190.66.2
U.S.$277.9$267.24.0
Non-U.S.$986.0$923.46.8
Offices20062005% chg
Worldwide2062060.0
U.S.990.0
Non-U.S.1971970.0
Notes: DDB Worldwide is one of Omnicom Group's three major international agency networks. It includes the U.S. brand of DDB-named shops and the DDB global network. The network includes digital division Tribal DDB and Spike DDB (49% owned). Tribal DDB is not included in DDB revenue (in tabular data accompanying this profile) because specialties are ranked separately from traditional branded agencies in this report. DDB London was named the most awarded ad agency for 2006 by the Gunn Report, the second time the shop had claimed such honors. Gunn Report is recognized by agencies as the global auditor of awards from creative ceremonies.

Recent management changes include naming Jeff Swystun director of global communications in March 2007. He came from Interbrand Group, an Omnicom branding business (and former home to Chuck Brymer, DDB's CEO). In January 2007, Nancy Leibig was hired as managing director, business development. Ms. Leibig had helped DraftFCB gain the Wal-Mart account in November only to lose it weeks later. She replaced Gwen Basinger, who left for R&R Partners, Las Vegas.

James Best, DDB Worldwide chief people & strategic officer, DDB U.K., Middle East & Africa, retired in March 2007 and continues as a consultant. He was replaced as chief people officer by Greg Taucher, who also continues as worldwide accounts director. Patrick Ehringer was named president of DDB Middle East & Africa. He retained his title as COO at DDB Europe and European Talent Office.

In April 2006, Charles (Chuck) Brymer became president-CEO of DDB Worldwide after the death of DDB Worldwide CEO Ken Kaess. Mr. Brymer had been chairman-CEO of Interbrand. At the same time, Omnicom gave DDB's chief creative officer, Bob Scarpelli, the added title of DDB Worldwide chairman, succeeding Keith Reinhard.
Top executive: Chuck Brymer, pres & CEO; Bob Scarpelli, chmn & chief creative officer
Headquarters: DDB Worldwide Communications Group / 437 Madison Ave., 11th fl, New York, N.Y. 10022 / Phone: (212) 415-2000 / Fax: (212) 415-3414 / URL: www.ddb.com


Del Rivero Messianu DDB*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$13.1$12.63.9
Employees20062005% chg
U.S.58580.0
Offices20062005% chg
U.S.220.0
Notes: Del Rivero Messianu DDB is an Hispanic agency with full-service offices in Coral Gables, Fla., and Los Angeles, and a service office in Chicago. The agency has an interactive unit called Tribal DRM, which is a branch of Tribal DDB. The agency became part of DDB in early 2001 when it was bought by Omnicom; the holding company owns 80% of Del Rivero Messianu.
Top executive: Eduardo del Rivero, pres & CEO
Headquarters: Del Rivero Messianu DDB / 770 S. Dixie Hwy., Ste. 109, Coral Gables, Fla. 33146 / Phone: (305) 666-2101 / Fax: (305) 662-8419 / URL: www.drmddb.com


Dieste Harmel & Partners*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$38.5$35.010.0
Employees20062005% chg
U.S.2252192.7
Offices20062005% chg
U.S.440.0
Notes: Dieste, Harmel & Partners, an Hispanic agency headquartered Dallas, also has offices in San Francisco, New York and Irvine, Calif. Besides advertising, Dieste offers promotions/grassroots (DHPromo), and direct response (DHP Directo). The agency became part of Omnicom in 2001. DH&P was founded in 1995 in Dallas.
Top executive: Warren Harmel, CEO
Headquarters: Dieste Harmel & Partners / 1999 Bryan St., Ste. 2700, Dallas, Texas 75201 / Phone: (214) 259-8000 / Fax: (214) 800-8040 / URL: www.diesteharmel.com


Doremus*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$35.9$30.517.7
U.S.$29.5$24.520.4
Non-U.S.$6.4$6.06.7
Offices20062005% chg
Worldwide45-20.0
U.S.220.0
Non-U.S.23-33.3
Notes: Doremus, which split off from Dow Jones & Co. in 1991, is a business-to-business network with U.S. shops in New York and San Francisco. It also has offices in London and Hong Kong. Michael Prieve became the agency's chief creative officer in March 2006. He previously was a creative director at Wieden & Kennedy.
Top executive: Carl Anderson, pres & CEO
Headquarters: Doremus / 200 Varick St., 11th Fl., New York, N.Y. 10014 / Phone: (212) 366-3000 / Fax: (212) 366-3660 / URL: www.doremus.com


Downtown Partners Communications*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$6.0$5.59.1
Employees20062005% chg
U.S.222010.0
Offices20062005% chg
U.S.110.0
Notes: Downtown Partners, Chicago, was founded in 2004 as an offshoot of DDB Chicago. The agency's returns are rolled up into DDB at the corporate level, but it operates autonomously within Omnicom, and is distinct from Omnicom's Toronto shop of the same name. Partners heading the agency are Ray Gillette, former DDB Chicago president, and Jim Schmidt, former chief creative officer of Euro/RSCG Chicago.
Top executive: Ray Gillette & Jim Schmidt, ptnrs
Headquarters: Downtown Partners Communications / 200 E. Randolph Dr., 34th Fl., Chicago, Ill. 60601 / Phone: 312 552 5800 / Fax: (312) 552-2330 / URL: www.downtownpartnerschicago.com


Element 79 Partners*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$43.8$41.26.3
Employees20062005% chg
U.S.20618511.4
Offices20062005% chg
U.S.110.0
Notes: Omnicom formed Element 79, originally known as NewCo, in September 2001 to handle $400 million in PepsiCo work that the marketer pulled from Foote Cone & Belding after Interpublic (long aligned with rival Coca-Cola Co.) bought FCB parent True North Communications in June 2001.
The initial PepsiCo work consisted of Quaker Oats Co. brands, including Gatorade, and PepsiCo brands, including Tropicana; PepsiCo bought Quaker in August 2001. PepsiCo's move to NewCo along with NewCo's hiring of many FCB staffers prompted litigation between FCB and PepsiCo. FCB and the marketer in late 2001 reached an out-of-court settlement; NewCo formally opened, adopting the name Element 79, in late February 2002.
The agency over time grew beyond its PepsiCo roots, expanding its roster to 17 clients as of spring 2007. In 2006, Element 79 won Celebrity Cruises, Champion athletic wear and Finish Line athletic goods stores. Element 79 in 2006 expanded its PepsiCo relationship, winning Tava, a new carbonated beverage, in a multi-agency shoot out.
New agency initiatives in 2006 included Element 79 Sports, integration of its interactive arm into Element 79 and the agency's proprietary "Brand General Contracting" integrated management model.
Top executive: Brian Williams, pres & CEO
Headquarters: Element 79 Partners / 200 E. Randolph St., 33rd fl, Chicago, Ill. 60601 / Phone: (312) 233-8100 / Fax: (312) 233-8290 / URL: www.element79.com


Encircle Marketing
Agency totals
Offices20062005% chg
U.S.110.0
Notes: Encircle Marketing is an advertising and promotion agency. It was formerly called PGC Advertising.
Top executive: Gerald Mann, pres; Tony Dammicci, CEO
Headquarters: Encircle Marketing / 1999 Bryan St., Ste. 2550, Dallas, Texas 75201 / Phone: (214) 259-4000 / Fax: (214) 259-4060 / URL: www.encirclemarketing.com


Footsteps*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$6.5$4.544.4
Employees20062005% chg
U.S.30NANA
Offices20062005% chg
U.S.110.0
Notes: Footsteps was formed in January 2000 as an African-American agency headed by Verdia Johnson, formerly of Stedman Graham & Partners, and Alvin Gay, formerly of UniWorld. It now specializes in multicultural marketing, including African-American, Hispanic, Asian-American and gay and lesbian marketing. The agency also has a healthcare division. Omnicom owns 49% of the shop.
Top executive: Alvin Gay, CEO; Verdia E. Johnson, pres
Headquarters: Footsteps / 200 Varick St., Ste 610, New York, N.Y. 10014 / Phone: (212) 924-6432 / Fax: (212) 924-5669 / URL: www.footstepsgroup.com


GMMB
Agency totals
Offices20062005% chg
U.S.330.0
Notes: GMMB began in 1983 as a Democratic political consulting firm. While it remains entrenched in candidate and referendum campaigns, the company has evolved into a full-service advertising and communications agency. GMMB offices are in Washington, Los Angeles and Seattle. It is part of Omnicom's Fleishman-Hillard network. Omnicom in early 2001 bought GMMB, then known as Greer, Margolis, Mitchell, Burns & Associates.
Top executive: Raelynn Olson, mg ptnr; Frank Greer, founding ptnr
Headquarters: GMMB / 1010 Wisconsin Ave. NW, Ste. 800, Washington, D.C. 20007 / Phone: (202) 338-8700 / Fax: (202) 338-2334 / URL: www.gmmb.com


Goodby, Silverstein & Partners*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$102.0$93.09.7
Employees20062005% chg
U.S.342361-5.3
Offices20062005% chg
U.S.660.0
Notes: Goodby Silverstein is an autonomous agency within Omnicom. The agency ended its long relationship with Saturn in early 2007; Saturn, which spent more than $200 million in U.S. media, shifted to Interpublic's Deutsch, Marina del Rey, Calif., without review, but the shop more than made up for that loss with the March 2007 win of the consolidated $1.2 billion Sprint Nextel account and the mid-April 2007 win of Hyundai Motor America's national creative account, formerly at Richards Group. Goodby interactive acumen earned it Ad Age's Digital Agency of the Year for 2006. Colin Probert, president, known as the agency's "psychoanalyst" retired in late 2006. Estimated revenue for 2005 was revised by Ad Age.
Top executive: Jeff Goodby & Rich Silverstein, co-chmn
Headquarters: Goodby, Silverstein & Partners / 720 California St., San Francisco, Calif. 94108 / Phone: (415) 392-0669 / Fax: (415) 955-6296 / URL: www.goodbysilverstein.com


GSD&M*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$120.0$102.017.6
Employees20062005% chg
U.S.8918574.0
Offices20062005% chg
U.S.3250.0
Notes: GSD&M is a traditional agency. It was founded in Austin, Texas, in 1971 by six students just graduated from the University of Texas. The agency participated as the incumbent when its big Wal-Mart account was put up for review in 2006 and lost to DraftFCB. At that loss, Roy Spence, GSD&M co-founder and president, said "losing sucks, but what are you gonna do?'' But when DraftFCB was dismissed days later and Wal-Mart asked GSD&M to participate in a re-review, Mr. Spence said the shop had helped "build Wal-Mart from $11 billion in sales to $312 billion. We declare victory. ... We wish our great friends well. And we are moving on." Wal-Mart in October initially picked DraftFCB among five participating agencies including GSD&M, but fired DraftFCB shortly after when it surfaced that two Wal-Mart execs involved in the selection had allegedly maintained an improper relationship and had accepted gratuities from potential vendors. Wal-Mart fired those execs as well. Estimated revenue for 2005 was revised by Ad Age.
Top executive: Roy Spence, founder & pres
Headquarters: GSD&M / 828 W. Sixth St., Austin, Texas 78703 / Phone: (512) 242-4736 / Fax: (512) 242-4700 / URL: www.gsdm.com


Impact/BBDO
Agency totals
Employees20062005% chg
Worldwide4504500.0
Offices20062005% chg
Worldwide7616.7
Notes: Impact/BBDO is Middle East network owned 44% by BBDO Worldwide. Impact was founded in Beirut in 1971 by current Chairman and CEO Alain Khouri and grew into a network, expanding into Cairo in 1976, Kuwait in 1978 and Dubai in 1982, Jeddah in 1986 and Riyadh in 1998. The network partnered with BBDO in 1979.
Top executive: Alain P.S. Khouri, chmn & CEO
Headquarters: Impact/BBDO / Emirates Towers, 17th Fl./Shiekh Zayed Rd./P.O. 19791, Dubai, UAE, / Phone: 971-4-330-4010 / Fax: 971-4-330-4009 / URL: www.impactbbdo.com


LatinWorks Marketing
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$8.3$7.412.4
Notes: LatinWorks is an Hispanic agency. Omnicom bought a 49% stake in the Austin, Texas shop in July 2006. Remaining in charge are its co-founders Manny Flores and Alejandro Ruelas.
Top executive: Manny Flores, CEO & mg ptnr
Headquarters: LatinWorks Marketing / 316 Congress Ave., Austin, Texas 78701 / Phone: (512) 479-6200 / Fax: (512) 479-6024 / URL: www.latinworks.com


Martin/Williams*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$39.0$37.54.0
Employees20062005% chg
U.S.2001905.3
Offices20062005% chg
U.S.110.0
Notes: Martin/Williams is a traditional ad agency with a sizable interactive component. Operating units include Martin/Williams Advertising, TripleInk (international and cross-cultural communications) and Karwoski & Courage Public Relations.
Top executive: Tim Frojd, chmn & cfo
Headquarters: Martin/Williams / 60 S. Sixth St., Ste. 2800, Minneapolis, Minn. 55402 / Phone: (612) 340-0800 / Fax: (612) 342-9700 / URL: www.martinwilliams.com


Merkley & Partners*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$59.2$56.94.0
Employees20062005% chg
U.S.2750NA
Offices20062005% chg
U.S.110.0
Notes: Merkley & Partners, founded in 1993, is a multi-service traditional ad agency that handles advertising, advertising arts, design, CRM, sales promotion, healthcare and interactive. The agency changed its name in January 2004 from Merkley Newman Harty & Partners, reflecting management personnel changes.
Top executive: Alex Gellert, CEO
Headquarters: Merkley & Partners / 200 Varick St., New York, N.Y. 10014 / Phone: (212) 366-3500 / Fax: (212) 366-3537 / URL: www.merkleyandpartners.com


Mudra Communications
Agency totals
Offices20062005% chg
Worldwide8NANA
Notes: Mudra, founded in 1980, operates eight offices with seven divisions in India and abroad. Mudra is located in Ahmedabad, some 300 miles north of Mumbai, India's traditional ad capital. Two of its divisions were created in 2002: One to One Communications (direct marketing) and Brand Therapist (pharmaceutical advertising). Other divisions are: Horizons (PR); Primesite (outdoor advertising); Mudra Videotec (TV software and airtime marketing); MAGINDIA (Indian magazine archivist); Mudra International, with affiliates that include Lawson, Thomas & Colleagues, Lagos, Expressions in Dhaka, Communication Concepts in Kenya and GBA in Dubai. Mudra, an affiliate of DDB Worldwide since 1988, is 10% owned by DDB.
Top executive: Madhukar Kamath, mg dir & CEO
Headquarters: Mudra Communications / Mudra Towers, Shanti Sadan Soc., C.G. Rd., Ellsbridge, Ahmedabad, India 380006 / Phone: 91-79-3982-0000 / Fax: 91-79-2646-3606 / URL: www.mudra.com

Roberts & Tarlow*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$13.7$15.9-13.8
Employees20062005% chg
U.S.49490.0
Offices20062005% chg
U.S.110.0
Notes: Roberts & Tarlow, a unit of Omnicom, renamed from Carlson Partners in 2005, draws its moniker from Stone Roberts, who became president-CEO of former Carlson in May 2004, and Richard Tarlow, chairman. Mr. Roberts is the former co-chairman-CEO at Gotham. In April 2006, Andy Langer became chief creative officer, moving from worldwide vice chairman and global creative director on Lowe Worldwide's Johnson & Johnson business. Roberts & Tarlow also is a J&J shop, handling creative duties on Neutrogena.
Top executive: Stone Roberts, pres & CEO
Headquarters: Roberts & Tarlow / 437 Madison Ave., New York, N.Y. 10022 / Phone: (646) 289-7300 / Fax: (212) 759-3120 / URL: www.robertsandtarlow.com


Rodgers Townsend*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$13.0$12.08.3
Employees20062005% chg
U.S.1006066.7
Offices20062005% chg
U.S.110.0
Notes: Rodgers Townsend was bought by Omnicom in August 2006. The 100-person shop has handled AT&T's business-to-business account since 1997. Both CEO Tim Rodgers and CCO Tom Townsend continue in their positions. They started Rodgers Townsend in 1996 after leaving D'Arcy Masius Benton & Bowles. RT client roster also includes Monsanto, The Hartford and Energizer.
Top executive: Tim Rodgers & Tom Townsend, principals
Headquarters: Rodgers Townsend / 1310 Papin St., 4th fl., St. Louis, Mo. 63103 / Phone: (314) 436-9960 / Fax: (314) 436-9961 / URL: www.rodgerstownsend.com


Serino Coyne
Agency totals
Offices20062005% chg
U.S.4NANA
Notes: Serino Coyne, started in 1977, bills itself as "the largest full-service advertising and marketing agency in the live entertainment industry." It has offices in New York, Los Angeles and San Francisco. The agency serves theatrical producers, theaters and performing arts centers.
Top executive: Nancy Coyne, CEO
Headquarters: Serino Coyne / 1515 Broadway, New York, N.Y. 10036 / Phone: (212) 626-2700 / Fax: (212) 626-2799 / URL: www.serinocoyne.com


Spike DDB*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$5.0$5.00.0
Employees20062005% chg
U.S.25250.0
Offices20062005% chg
U.S.110.0
Notes: Spike DDB is a joint venture between Spike Lee, producer, writer and director, and DDB Worldwide. Omnicom has a 49% stake. The agency focuses on advertising and marketing in urban areas, including event marketing through Pierce Promotion, a unit it started in 2005.
Top executive: Joel Johnson, mg dir & chief strategist
Headquarters: Spike DDB / 437 Madison Ave., 20th Fl., New York, N.Y. 10022 / Phone: (212) 415-3100 / Fax: (212) 415-3101 / URL: www.spikeddb.com


TBWA Worldwide*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$1,135.0$950.219.4
U.S.$199.0$170.017.1
Non-U.S.$936.0$780.220.0
Employees20062005% chg
Worldwide10,0009,7003.1
Notes: TBWA Worldwide is a global network that includes the U.S. offices of TBWA/Chiat/Day in Marina del Rey, Calif., TBWA New York, the TBWA global agency network, and marketing services units: Tequila, direct marketing; Brand Architecture International, a brand consultancy; Integer, a sales promotion agency; Agency.com, an interactive shop; E-Graphics; and G1 and Disruption Consultancy. The TBWA financial returns estimated by Ad Age in the tabular data accompanying this profile include just the advertising component of TBWA to give it similar footing with other branded agencies in this report. Revenue estimates for TBWA in 2005 were restated by Ad Age. TBWA/Chiat/Day's San Francisco office was shuttered early in 2007 and resurfaced as Cutwater, an agency wholly owned by Omnicom. Cutwater is headed by Chuck McBride, formerly executive creative director of TBWA/Chiat/Day North America San Francisco. The shop absorbed most the employees and many of the accounts of the TBWA office. The arrangement enables Cutwater to pitch accounts that had conflicted with other TBWA business. TBWA and Hakuhodo DY Holdings in July 2006 launched a joint venture in Japan called TBWA/Hakuhodo, by merging TBWA's existing Tokyo shop with Hakuhodo/G1, the subsidiary that services Hakuhodo's Nissan account. The partners, to serve both local and foreign companies in Japan, collaborate on the Nissan account and work on TBWA's other accounts that include Adidas and Haagen Dazs. Head of the new shop is G1's CEO Hiroshi Ochiai. Gary Wenze from TBWA/Tokyo is the COO. The shop, which employs 300, is owned 60% by Hakuhodo DY and 40% by TBWA. Among management moves, Tom Carroll became president of TBWA Worldwide in September 2006, assuming the title from Jean-Marie Dru, who remained CEO. Mr. Carroll had been vice chairman at TBWA Worldwide, New York, and the move puts him in line to ultimately claim the CEO post from Mr. Dru. Also, Mr. Carroll's responsibility of overseeing Canadian units was given to Robert LaPlae, president North America. Steve Henry became executive creative director at TBWA/London, a post vacated a year earlier by Trevor Beattie. Mr. Henry is a co-founder of Howell Henry Chaldecott Lury and was international creative director at United in London, WPP's replacement network for Red Cell. In June 2006, TBWA opened the Media Arts Lab near its Los Angeles facilities, the Jay Chiat Building, a space shared with the architect Frank Gehry. MAL is made up of a collective of creative people with client Apple at its core. The group develops communication ideas. "Grounded in disruption, Media Arts is informed by what I see as the new planning, including the areas of audience planning and connections planning," said Lee Clow, chairman and chief creative officer, TBWA Worldwide. TBWA equates itself with the word, "disruption," which it defines as "a tool for change and an agent of growth."
Top executive: Jean-Marie Dru, CEO
Headquarters: TBWA Worldwide / 488 Madison Ave., New York, N.Y. 10022 / Phone: (212) 804-1300 / Fax: (212) 804-1333 / URL: www.tbwa.com


Wirz Group
Agency totals
Employees20062005% chg
Worldwide555010.0
Notes: Wirz Group, a non-equity affiliate of BBDO Worldwide based in Zurich, comprises multiple companies of varying degrees of ownership that offer a communications service spectrum from advertising and sales promotion to brand identity development and design.
Top executive: Geri Aebi, CEO
Headquarters: Wirz Group / Uetlibergstrasse 132, Zurich, Switzerland 8045 / Phone: 41-44-457-5757 / Fax: 41-44-457-5776 / URL: www.wirz.ch


Zimmerman Advertising*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$90.0$90.00.0
Employees20062005% chg
U.S.8608007.5
Offices20062005% chg
U.S.22220.0
Notes: Zimmerman Advertising is an autonomous agency specializing in retail within Omnicom. The Fort Lauderdale-based agency, with a staff of more than 860, operates out of 22 offices in the U.S., including New York, Washington, Atlanta, Chicago, Dallas, Los Angeles and San Francisco. The agency also owns Zimmerman Agency, Tallahassee, an agency focused on travel that it acquired in 2005. Zimmerman, founded in 1984 in Fort Lauderdale, has been owned by Omnicom since 1999. It began with a focus on automotive but has become a major player in retail and quick-service restaurants (Office Depot, ShopKo, Vitamin Shoppe, Papa John's Pizza). Its biggest account, though, remains Nissan for which it handles regional marketing for dealers. Estimated revenue for 2005 was revised by Ad Age.
Top executive: Jordan Zimmerman, chmn & CEO
Headquarters: Zimmerman Advertising / 2200 W. Commercial Blvd., Fort Lauderdale, Fla. 33309 / Phone: (954) 731-2900 / Fax: (954) 633-1259 / URL: www.zadv.com


Integrated marketing agencies
Omnicom Marketing Services*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$2,275.3$2,040.211.5
U.S.$1,623.9$1,444.712.4
Non-U.S.$651.4$595.59.4
Notes: Omnicom Marketing Services is an Ad Age construct and represents the estimated totals of Omnicom's marketing services operations.


Agency.com*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$97.0$97.00.0
U.S.$65.0$65.00.0
Non-U.S.$32.0$32.00.0
Employees20062005% chg
Worldwide55045022.2
U.S.3143140.0
Non-U.S. 236 136 73.5
Offices20062005% chg
Worldwide9650.0
U.S.440.0
Non-U.S.52150.0
Notes: Agency.com, New York, is an interactive agency. The agency operates out of 10 offices located in New York, San Francisco, Dallas, Chicago, Dublin, London, Amsterdam, Milan, Brussels and Rome, the last two added in 2006. Agency.com is planning other acquisitions to build its base in Europe. Agency.com was founded in 1995. As of 2005, it reports through TBWA Worldwide. It had been one of 16 online agency holdings that Omnicom placed into Seneca Investments in 2001. Omnicom bought back Agency.com in mid-2003. Estimated revenue for 2005 was revised by Ad Age.
Top executive: David Eastman, CEO
Headquarters: Agency.com / 488 Madison Ave., 22nd Fl., New York, N.Y. 10022 / Phone: (888) 374-6804 / Fax: (212) 358-2604 / URL: www.agency.com


Alcone Marketing Group*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$115.4$105.79.2
U.S.$107.5$98.49.2
Non-U.S.$7.9$7.38.2
Employees20062005% chg
Worldwide178193-7.8
Offices20062005% chg
Worldwide440.0
Notes: Alcone, founded in 1976, is a sales promotion and marketing services agency involved in digital, premiums, gift catalogs, recognition/incentive programs and fulfillment. Omnicom in October 2005 bought Marketing Partners, Irvine, Calif., and made it an autonomous unit of Alcone Marketing Group. Both Alcone and Marketing Partners are part of Diversified Agency Services in Omnicom. Marketing Partners, which specializes in promotional marketing, continues to be run by President Dory Ford.
Top executive: William Hahn, pres & CEO
Headquarters: Alcone Marketing Group / 4 Studebaker Rd., Irvine, Calif. 92618 / Phone: (949) 770-4400 / Fax: (949) 770-2957 / URL: www.alconemarketing.com


AtmosphereBBDO*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$34.4$28.819.7
Employees20062005% chg
U.S.13010030.0
Offices20062005% chg
U.S.330.0
Notes: AtmosphereBBDO is the digital network of BBDO North America with offices in New York, Atlanta and Chicago. AtmosphereBBDO's work includes strategic planning and e-business consulting, online advertising and promotion, direct and relationship marketing, and technology development. The agency was founded in 1997.
Top executive: Andreas Combuechen, CEO & chief creative officer
Headquarters: AtmosphereBBDO / 1375 Broadway, 11th Fl., New York, N.Y. 10018 / Phone: (212) 827-2500 / Fax: (212) 827-2525 / URL: www.atmospherebbdo.com


BBDO Detroit (MS)*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$140.5$130.18.0
Employees20062005% chg
U.S.1,0001,0000.0
Offices20062005% chg
U.S.110.0
Notes: BBDO Detroit is the former BBDO Detroit CRM, itself a renaming of InterOne and before that Ross Roy Communications, all marketing services units. The unit is involved in CRM but increasingly gaining a strong traditional agency component. Revenue shown in the tabular data represents just the CRM element of BBDO Detroit, which is half its total. The other half is in the BBDO Worldwide numbers. The office came under the supervision of BBDO New York in 2005 via an Omnicom directive in September that creative directors report directly to David Lubars, chairman & chief creative officer at BBDO North America in New York. In early 2006, BBDO Detroit cut about 200 employees (11% of staff), reflecting cost cutting by DaimlerChrysler, its biggest client. BBDO Detroit, through Ross Roy, has worked with Chrysler since 1926.
Top executive: Joe Garcia, pres & CEO
Headquarters: BBDO Detroit (MS) / 880 W. Long Lake Rd., Troy, Mich. 48098 / Phone: (248) 293-3500 / Fax: (248) 293-3434 / URL: www.bbdo.com


Colangelo*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$29.0$26.011.6
Offices20062005% chg
U.S.330.0
Notes: Colangelo, purchased by Omnicom in late October 2006, is an integrated marketing agency. The promotion-oriented shop gained its first advertising account in early 2007 when it won the $15-$20 million account for UST Inc.'s U.S. Smokeless Tobacco Co., which includes creating and executing integrated marketing campaigns for Copenhagen, Red Seal and Skoal among others.
Top executive: Robert J. Colangelo, pres
Headquarters: Colangelo / 120, Darien, Conn. 06820 / Phone: (203) 662-6600 / Fax: (203) 662-6601 / URL: www.colangelo-sm.com


Critical Mass*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$58.0$45.028.9
Employees20062005% chg
U.S.48328668.9
Offices20062005% chg
U.S.6450.0
Notes: Critical Mass was founded in 1995 as a promotional CD-ROM developer and a year later entered web development, designing Mercedes-Benz USA's corporate website. Omnicom bought into the agency in 1999 and now owns 53% of the company. Employees own the rest. Headquarters are in Calgary, Alberta, but clients are mostly based in the U.S. Production offices in Calgary and Toronto, for example, service all non-Canadian clients. Chicago is its U.S. base, with other U.S. offices in New York, Austin, Texas, and Atlanta. Diane Wilkins became CEO in 2005, replacing Jerry Johnston, who moved up to chairman.
Top executive: Dianne Wilkins, CEO
U.S. Headquarters: Critical Mass / 225 N. Michigan Ave., Ste. 2050, Chicago, Ill. 60601 / Phone: (312) 288-2500 / Fax: (312) 288-2501
Headquarters: 402-11 Ave. SE, Calgary, Alberta, T2G 0Y4 Canada / Phone: (312) 288-2500 / Fax: (312) 288-2501 / URL: www.criticalmass.com


Direct Partners*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$41.0$38.07.9
Employees20062005% chg
U.S.958511.8
Offices20062005% chg
U.S.5425.0
Notes: Direct Partners, headquartered in Marina del Rey, and with offices in San Francisco and London, is a direct marketing shop and member of the DAS group of agencies in Omnicom. The agency was founded in 1994 by Jerry McRuer and Skip Reed who remain managing partners. Direct Partners works with such clients as EarthLink, Clorox and Barclays Global Investors.
Top executive: Skip Reed, CEO
Headquarters: Direct Partners / 4755 Alla Rd., Marina del Rey, Calif. 90292 / Phone: (310) 482-4200 / Fax: (310) 482-4201 / URL: www.directpartners.com


EVB*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$6.0$5.020.0
Employees20062005% chg
U.S.503542.9
Offices20062005% chg
U.S.110.0
Notes: Omnicom acquired a majority in EVB in July 2006. EVB was founded in 2000 by and CEO Daniel Stein and exec creative director Jason Zada, both of whom remain at the agency. The shop counts among its clients Adidas, Kellogg, Wrigley, Gallo and Leapfrog. The shop is aligned with Diversified Agency Services group.
Top executive: Daniel Stein, CEO & co-founder
Headquarters: EVB / 1596 Howard St., San Francisco, Calif. 94103 / Phone: (415) 281-3950 / Fax: (415) 281-3957 / URL: www.evb.com


GMR Marketing*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$103.0$100.03.0
Employees20062005% chg
Worldwide51245113.5
U.S.50544513.5
Non-U.S. 7 6 16.7
Offices20062005% chg
Worldwide10100.0
U.S.990.0
Non-U.S.110.0
Notes: GMR Marketing is an event marketer focusing on sports, music, mobile and lifestyle issues. GMR, based near Milwaukee, operates out of nine U.S. offices and a shop in Toronto. The agency became part of Omnicom in 1998.
Top executive: Craig Connelly, pres
Headquarters: GMR Marketing / 5000 S. Towne Dr., New Berlin, Wis. 53151 / Phone: (262) 786-5600 / Fax: (262) 786-5260 / URL: www.gmrlive.com


Grizzard Communications Group*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$113.0$100.412.5
Offices20062005% chg
U.S.38-62.5
Notes: Grizzard is an Atlanta-based integrated marketing agency with a direct marketing focus, including a concentration on fundraising for nonprofits and educational institutions. Grizzard acquired research company AnalyticalOne, Seattle, in January 2007. AnalyticalOne was founded in 2002 and provides database analytical solutions and primary research services and like Grizzard works with nonprofit organizations among its clients. Grizzard was founded in in 1920.
Top executive: Chip Grizzard, CEO; Debbi Barber, pres
Headquarters: Grizzard Communications Group / 229 Peachtree St. NE, Ste. 1400, Atlanta, Ga. 30303 / Phone: (404) 522-8330 / Fax: (404) 221-1458 / URL: www.grizzard.com


Integer Group*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$131.6$117.012.5
Employees20062005% chg
U.S.1,01390412.1
Offices20062005% chg
U.S.770.0
Notes: Integer, an integrated marketing agency, specializes in retail advertising/sales promotion and field marketing. Integer, founded in Denver in 1993, employs more than 1,000 in offices in Denver (including Integer's headquarters and Karsh & Hagan), Dallas, Cleveland (Stern Advertising) and Des Moines. Estimated revenue for 2005 was revised by Ad Age.
Top executive: Mike Sweeney, CEO
Headquarters: Integer Group / 7245 W. Alaska Dr., Lakewood, Colo. 80226 / Phone: (303) 393-3500 / Fax: (303) 393-3700 / URL: www.integer.com


Ketchum Directory Advertising*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$25.6$25.21.6
Employees20062005% chg
U.S.1801800.0
Offices20062005% chg
U.S.550.0
Notes: Ketchum Directory, a directory agency that is a Certified Marketing Representative (CMR), headquartered in Chicago, has offices in Kansas City, Mo., Louisville, Pittsburgh and Los Angeles. Ketchum is part of DAS in Omnicom.
Top executive: Eugene P. Daly, pres
Headquarters: Ketchum Directory Advertising / 225 N. Michigan, ste. 2000, Chicago, Ill. 60601 / Phone: (312) 946-8111 / Fax: (312) 946-8061 / URL: www.kda.com

Organic*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$102.0$72.041.7
Employees20062005% chg
U.S.45030547.5
Offices20062005% chg
Worldwide550.0
U.S.440.0
Non-U.S.110.0
Notes: Organic, a digital marketing agency founded in 1993, went on a growth binge in 2006, boosting revenue more than 40% over 2005 levels. Growth was fueled by new business gains: Sprint, DaimlerChrysler, Bank of America, Mitsubishi and iVillage. The existing client base elevated their online budgets by 10-15% on average, according to the San Francisco-based shop, which has offices in Detroit, Los Angeles, New York and Toronto. Organic had been one of 16 online agency holdings that Omnicom shifted to Seneca Investments in 2001. Omnicom bought back Agency.com in December 2002. The agency has been reporting through the BBDO Network since mid-2005.
Top executive: Mark Kingdon, CEO
Headquarters: Organic / 555 Market St., 4th Fl., San Francisco, Calif. 94105 / Phone: (415) 581-5300 / Fax: (415) 581-5400 / URL: www.organic.com


Osmosis Medialab
Agency totals
Employees20062005% chg
U.S.550.0
Offices20062005% chg
U.S.110.0
Notes: Osmosis MediaLab, launched in 1999 by Travis Pagel and Shawn Thomson, both veterans of the music entertainment business, is an agency involved in marketing to gays and lesbians. It is affiliated with Omnicom.
Top executive: Shawn Thomson, owner & creative dir
Headquarters: Osmosis Medialab / 333 Hudson St., 10th Fl., New York, N.Y. 10013 / Phone: (212) 279-2680 / Fax: (212) 279-2461 / URL: www.medialabinteractive.com; www.osmosis.net


Rapp Collins Worldwide*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$517.0$470.210.0
U.S.$306.0$274.111.6
Non-U.S.$211.0$196.17.6
Offices20062005% chg
Worldwide55541.9
U.S.9812.5
Non-U.S.46460.0
Notes: Rapp Collins is an international direct marketing network with 55 offices in 30 countries. In October 2006, the agency named Michael Sugzda vice chairman-North America with responsibility to focus on large clients. At the same time, James Lyons moved to president-North America from managing director-New York (he oversees offices in New York, Dallas and Los Angeles), and Cynthia Davis became president-global development and communications from managing director-Dallas. Rapp Collins was founded in 1965 by Stan Rapp and Thomas Collins.
Top executive: Gary Von Kennel, CEO-globel; Bob Horvath, CEO-N America
Headquarters: Rapp Collins Worldwide / 437 Madison Ave., 3rd Fl., New York, N.Y. 10022 / Phone: (212) 817-6800 / Fax: (212) 817-6750 / URL: www.rappcollins.com


Resolution Media
Agency totals
Employees20062005% chg
U.S.452580.0
Offices20062005% chg
U.S.110.0
Notes: Resolution Media is a search engine marketing (SEM) agency that manages bids on search engines and optimizing Web sites to improve organic rankings.
Top executive: Matt Spiegel, mg dir
Headquarters: Resolution Media / 325 W Huron St., Ste. 506, Chicago, Ill. 60610 / Phone: (312) 337-6450 / Fax: / URL: www.resolutionmedia.com


Russ Reid Co.*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$28.1$24.912.9
Employees20062005% chg
Worldwide2202200.0
Offices20062005% chg
Worldwide440.0
U.S.330.0
Non-U.S.110.0
Notes: Russ Reid Co. is a direct marketing agency that works with nonprofits in fundraising, government relations and lobbying and PR. The company has offices in Pasadena, Calif., Wilsonville, Ore., and Washington, D.C. The agency was founded in 1964.
Top executive: Tom Harrison, pres & CEO
Headquarters: Russ Reid Co. / 2 N. Lake Ave., Ste. 600, Pasadena, Calif. 91101-1868 / Phone: (626) 449-6100 / Fax: (626) 449-6190 / URL: www.russreid.com


Targetbase*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$80.0$73.98.3
Employees20062005% chg
U.S.178190-6.3
Offices20062005% chg
U.S.220.0
Notes: Targetbase is a direct marketing, customer relationship management agency with primary offices in Irving, Texas, and Greensboro, N.C. It has additional offices in Austin, Texas, Norman, Okla., Charleston, S.C., Douglassville, Pa., Loveland, Ohio, and Torrance, Calif. Targetbase is the U.S. representative of BBDO's Proximity Network, a global network of agencies that focus on connecting direct marketing and interactive. The agency was founded in 1979.
Top executive: David Scholes, CEO
Headquarters: Targetbase / 7850 N. Beltline Rd., Irving, Texas 75063-6098 / Phone: (972) 506-3400 / Fax: (800) 446-6603 / URL: www.targetbase.com


Tequila*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$69.5$62.012.1
U.S.$34.0$30.013.3
Non-U.S.$35.5$32.010.9
Offices20062005% chg
Worldwide4447-6.4
U.S.330.0
Non-U.S.4144-6.8
Notes: Tequila, founded in 1986 in Paris, is a marketing services network with 44 agencies around the globe. Agency revenue is split almost evenly between interactive and direct. Tequila partners with TBWA Worldwide in Omnicom. Estimated revenue for 2005 was revised by Ad Age.
Top executive: Jeremy Pagden, pres & CEO
Headquarters: Tequila / 488 Madison Ave., New York, N.Y. 10022 / Phone: (212) 804-1450 / Fax: (212) 804-1200 / URL: www.tequila-ww.com


The Marketing Arm*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$63.0$52.021.2
Employees20062005% chg
Worldwide804315155.2
U.S.800315154.0
Non-U.S.4NANA
Offices20062005% chg
Worldwide1730-43.3
U.S.1530-50.0
Non-U.S.2NANA
Notes: Founded in 1993, Marketing Arm is a network of marketing services agencies involved in entertainment, music, sports, promotions, events, and cause marketing from major offices in New York, Los Angeles, Dallas, Boston, Charlotte, San Francisco, Chicago, Stamford (Conn.), and Bentonville (Ark.). Marketing Arm includes Davie Brown Entertainment (entertainment marketing); USM&P (event marketing); Millsport (sports sponsorship and motorsports consulting); and, ipsh! (wireless & mobile marketing).
Top executive: Ray Clark, CEO & founder
Headquarters: The Marketing Arm / 1999 Bryan St., Ste. 1800, Dallas, Texas 75201 / Phone: (214) 259-3200 / Fax: (214) 259-3201 / URL: www.themarketingarm.com


TPG (The Peter Group)*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$10.0$10.2-2.0
Employees20062005% chg
U.S.4951-3.9
Offices20062005% chg
U.S.110.0
Notes: TPG, a direct marketing agency founded in 1991, was bought by Omnicom in June 2002. Besides its Philadelphia headquarters, TPG has an office in Woodland Hills, Calif. The agency roster includes a large number of clients in the U.S. insurance sector.
Top executive: Joseph Delago, CEO
Headquarters: TPG (The Peter Group) / Piers at Penn's Landing, 7 N. Columbus Blvd., Philadelphia, Pa. 19106 / Phone: (215) 592-8303 / Fax: (215) 574-0895 / URL: www.tpgadvertising.com


TracyLocke*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$120.0$108.011.1
Employees20062005% chg
U.S.66357515.3
Offices20062005% chg
U.S.42100.0
Notes: TracyLocke, a promotion agency with a growing general advertising business, refers to itself as a brand activation network. The agency, with two primary offices in Dallas and Wilton, Conn., also operates numerous field offices primarily for clients Pepsi-Cola Co., Pepsi Bottlers and Pizza Hut. Mike Musachio became president and chief creative officer of both TracyLocke shops in New York and Wilton, Conn., in February 2006. He had been executive VP and chief creative officer, sharing the leadership of both shops with Tim Zuckert, who left in early 2006 to become president at Proving Ground Media, Greenwich, Conn. Beth Ann Kaminkow became chief talent officer in January 2007, moving from sibling Brodeur Worldwide where she held that same title. TL was formed in Dallas in 1913 by Shelly Tracy and Raymond Locke.
Top executive: Ron Askew, CEO
Headquarters: TracyLocke / 1999 Bryan St., Ste. 2800, Dallas, Texas 75201 / Phone: (214) 969-9000 / Fax: (214) 259-3550 / URL: www.tracylocke.com


Tribal DDB*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$150.0$131.514.1
U.S.$68.0$60.412.6
Non-U.S.$82.0$71.115.3
Employees20062005% chg
Worldwide1400NANA
U.S.630NANA
Non-U.S.770NANA
Offices20062005% chg
Worldwide36339.1
U.S.6520.0
Non-U.S.30287.1
Notes: Tribal DDB is an international digital marketing agency with 36 offices across Europe, North America, Canada and Australasia. Each Tribal DDB digital agency is based within the local DDB advertising office. Tribal DDB offers online media planning and buying, advertising development, website development and production, consumer planning and design. Adam Good, who founded the Shanghai office in 2006, was named president of Tribal DDB's Asia-Pacific region, moving up from new business development director and managing director for Greater China. Tribal DDB launched Tribal DDB Health in February 2006, naming Dori Stowe as president.
Top executive: Matt Freeman, CEO
Headquarters: Tribal DDB / 437 Madison Ave., New York, N.Y. 10022 / Phone: (212) 515-8314 / Fax: / URL: www.tribalddb.com


Unit 7*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$18.8$16.712.6
Employees20062005% chg
U.S.1017240.3
Offices20062005% chg
U.S.110.0
Notes: Unit 7, a direct marketing agency, in 2005 became the new name for LLKFB, an agency acquired by Omnicom in 2001. Loreen Babcock, CEO, now carries the additional title of chairperson. She is the last of five original partners at Lieber, Levett, Koenig, Farese, Babcock, founded in 1996. Paul Levett left in 2000, Carmine Farese in 2003, and J. Robert Lieber in 2004. Unit 7 in mid-2006 won the CMR business from Bayer diagnostics division, Tarrytown, N.Y., for global branding positioning and communications; Shire Pharmaceuticals, Wayne, Pa., to launch the children's A.D.H.D. patch Daytrana, and ESPN, to produce DR TV ads for its Mobile ESPN cellphone service.
Top executive: Loreen Babcock, chmn & CEO
Headquarters: Unit 7 / 30 Irving Place, 11th Fl., New York, N.Y. 10003 / Phone: (212) 209-1600 / Fax: (212) 209-1800 / URL: www.unit7.com


Healthcare agencies
Omnicom Healthcare*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$895.5$863.23.7
U.S.$488.2$480.01.7
Non-U.S.$407.3$383.26.3
Notes: Omnicom Healthcare is an Ad Age construct and represents the estimated totals of Omnicom's healthcare agency operations.


Cline Davis & Mann
Agency totals
Employees20062005% chg
U.S.61752517.5
Offices20062005% chg
Worldwide6520.0
U.S.5425.0
Non-U.S.110.0
Notes: Cline Davis & Mann is a healthcare agency with offices in New York, London and Red Bank and Princeton, both New Jersey. The agency has a professional group, a multicultural marketing group, a medical education division ( Fallon Medica), an interactive media and relationship marketing division (CDMi Connect), and a Managed Markets Group. CDM prepares and executes media plans directed at all healthcare professional targets as well as consumers. The London office heads up CDM Europe.
Top executive: Ed Wise, chmn & CEO
Headquarters: Cline Davis & Mann / 220 E. 42nd St., 8th Fl., New York, N.Y. 10017 / Phone: (212) 907-4300 / Fax: (212) 687-6773 / URL: www.clinedavis.com


Corbett Accel Healthcare Group
Agency totals
Offices20062005% chg
U.S.220.0
Notes: Corbett Accel, a healthcare agency, has multiple divisions, among them advertising, promotion, medical education, business and competitive intelligence, global clinical trials, digital, emarketing, meetings management and production and design services. Corbett Healthcare Group and sibling Omnicom shop, Accel Healthcare, merged in February 2004, forming Corbett Accel Healthcare Group. The healthcare unit has offices in New York, Chicago and London.
Top executive: Elaine Eisen, pres
Headquarters: Corbett Accel Healthcare Group / 211 E. Chicago Ave., Ste. 1600, Chicago, Ill. 60611 / Phone: (312) 664-5310 / Fax: (312) 649-7232 / URL: www.corbett.com


Eden Communications Group
Agency totals
Employees20062005% chg
U.S.45NANA
Offices20062005% chg
U.S.110.0
Notes: Eden is a full-service agency specializing in pharmaceutical marketing and health education.
Top executive: Leo Francis, pres
Headquarters: Eden Communications Group / 515 Valley St., Maplewood, N.J. 07040 / Phone: (973) 275-6500 / Fax: (973) 275-9792 / URL: www.edencomgroup.com


Harrison & Star Business Group
Agency totals
Offices20062005% chg
U.S.110.0
Notes: Harrison & Star is a healthcare agency focusing on healthcare advertising and medical education targeting healthcare professionals and patients.
Top executive: Larry Star, chmn & CEO
Headquarters: Harrison & Star Business Group / 16 W. 22nd St., New York, N.Y. 10010-5895 / Phone: (212) 727-1330 / Fax: (212) 822-6590 / URL: www.hs-ideas.com


KPR
Agency totals
Offices20062005% chg
U.S.110.0
Notes: KPR is a healthcare shop with expertise in addressing healthcare professionals and patients via direct-to-consumer and direct marketing specialties. Another Omnicom healthcare shop, 1Health Communications, Irvine, Calif., was merged into KPR in 2004. KPR is the former Kallir, Phillips, Ross.
Top executive: Stu Klein, CEO
Headquarters: KPR / 711 Third Ave., 12th fl., New York, N.Y. 10017 / Phone: (212) 856-8400 / Fax: (212) 856-8549 / URL: www.kprny.com


LLNS
Agency totals
Offices20062005% chg
U.S.12-50.0
Notes: LLNS is a healthcare B2B unit that used to be called Lyons Lavey Nickel Swift. The agency is part of the TBWA WorldHealth division of TBWA Worldwide. TBWA WorldHealth was formed in 2002 to integrate professional pharmaceutical and healthcare agencies with the brand management of consumer agencies. Ann Devereux was named CEO in April 2006 of both LLNS and TBWA WorldHealth. Ms. Devereux founded the DTC communications practice at BBDO New York prior to her new post. LLNS created an interactive marketing division, e@LLNS, in early 2006. Gene Fischer heads the division as senior VP and director for interactive services. LLNS divisions include the Health Literary Group (patient communications), Innovative Medical Education and MediaVia (both medical ed), Medical Information Source (outsourcing resource for drug info), Strategic Information Resources (tracks pharma markets and trends via the Web). TBWA WorldHealth, headquartered in New York, is an Omnicom network that integrates professional pharmaceutical and healthcare agencies with the brand management of consumer agencies.
Top executive: Anne Devereux, CEO
Headquarters: LLNS / 220 E. 42nd St., 3rd Fl., New York, N.Y. 10017 / Phone: (212) 771-3000 / Fax: (212) 771-3010 / URL: www.llns.com


Proximity Worldwide*
Agency totals
Offices20062005% chg
Worldwide4752-9.6
Notes: Proximity, based in London, is an international CRM network reporting to BBDO Worldwide with no U.S. offices, although Targetbase serves as its U.S. representative. Proximity is seeking a U.S. partner agency within the Omnicom group of agencies. Proximity has 47 worldwide offices.
Top executive: Mat Mildenhall, chief operating officer
Headquarters: Proximity Worldwide / 191 Marylebone Rd., London, UK NW1 5DW / Phone: 44-20-7616 3490 / Fax: 44-20-7616 3495 / URL: www.proximityworld.com


Media specialist agencies
Omnicom Media Specialists*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$734.8$708.63.7
U.S.$366.4$349.05.0
Non-U.S.$368.4$359.62.4
Notes: Omnicom Media Specialists is an Ad Age construct and represents the estimated totals of Omnicom's media buying and planning operations.


Icon International
Agency totals
Employees20062005% chg
Worldwide18515519.4
U.S.18015020.0
Non-U.S. 5 5 0.0
Offices20062005% chg
Worldwide330.0
U.S.220.0
Non-U.S.110.0
Notes: Icon is a specialized finance company engaged in corporate barter and other financial transactions. Founded in 1985, Icon is owned by Omnicom.
Top executive: John P. Kramer, CEO
Headquarters: Icon International / 107 Elm St., Four Stamford Plaza, Stamford, Conn. 06902 / Phone: (203) 328-2300 / Fax: (203) 328-2333 / URL: www.icon-intl.com


OMD Worldwide*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$599.2$575.64.1
U.S.$255.6$243.64.9
Non-U.S.$343.6$332.03.5
Notes: OMD Worldwide is part of Omnicom Media Services, a holding unit for both OMD and PHD. OMD is the global media partner of BBDO Worldwide, DDB Worldwide, TBWA Worldwide and Omnicom's DAS agencies. About 35% of its business, however, comes from clients independent of these and other agencies. OMD opened an office in Mumbai in February 2007 that will serve the whole of India. OMD and MTV Networks agreed to a $300 million deal in June 2006 that gives OMD clients first right to receive ad opportunities across the network's multiple TV properties and digital extensions for the 2006-07 season. Ten percent of the total was to reach new media. OMD's worldwide President-CEO Joe Uva in February 2007 was named CEO at Univision Communications, the Spanish-language broadcaster that in 2007 was bought by a group of private investors led by Haim Saban. Mr. Uva also was a member of the OMD board. Daryl Simm, head of Omnicom Media Group, assumes Mr. Uva's OMD duties, with the media agency's regional bosses reporting to him. Revenues are estimates based on projected billings from Recma.
Top executive: Daryl Simm, pres & CEO-WW; Page Thompson, CEO-N America
Headquarters: OMD Worldwide / 11 Madison Ave., 12th Fl., New York, N.Y. 10010 / Phone: (212) 590-7100 / Fax: (646) 278-3000 / URL: www.omd.com


PHD*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$135.7$133.02.0
U.S.$110.9$105.45.2
Non-U.S.$24.8$27.6-10.1
Employees20062005% chg
Worldwide200300-33.3
Notes: PHD is a media specialist company that also includes Novus (print specialist) and Icon (bartering). PHD continued its maturation process in 2006, building out its global footprint by adding 17 offices and gaining new U.S. business, particularly Safeway's $250 million account. Other new business gains included HBO, Hormel Foods' Jennie-O, Roche Group's Tamiflu and Unisys, weighted against the loss of Jim Beam Brands and Reebok, due to its takeover by Adidas. The worldwide expansion began the end of 2004, with the intent of gaining a strong presence in Europe and Asia Pacific by early 2006, and moving into the Middle East and Africa after that. PHD's primary offices in the U.S. are New York, Chicago, St. Louis and San Francisco. The agency recruited John Swift from sibling OMD. Mr. Swift joined as managing director in charge of all buying groups. Also from OMD came Judy Vogel, who runs research. PHD opened Drum in early 2006, a joint venture with Davie-Brown Entertainment (part of Marketing Arm), Los Angeles. Drum is a stand-alone creative marketer that works in branded content and product integration, event marketing and film tie-ins. Revenues are estimates based on projected billings from Recma.
Top executive: Steve Grubbs, CEO-PHD North America
Headquarters: PHD / 488 Madison Ave., 4th Fl., New York, N.Y. 10022 / Phone: (212) 894-6600 / Fax: (212) 894-4100 / URL: www.phdus.com


Public relations agencies
Omnicom PR*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$1,150.1$1,045.510.0
U.S.$847.6$768.710.3
Non-U.S.$302.5$276.89.3
Notes: Omnicom PR is an Ad Age construct and represents the estimated totals of Omnicom's public relations operations.


Brodeur Worldwide
Agency totals
Offices20062005% chg
Worldwide503638.9
U.S.7540.0
Non-U.S.433138.7
Notes: Brodeur, a Boston-based PR agency, has a global network, called Brodeur/Pleon Worldwide, which is made up of Brodeur-branded offices in the United States, Asia Pacific and Latin America, and Pleon-branded offices in Europe, Middle East, Africa. Pleon is a consulting company. Bodeur/Pleon has 46 affiliate offices, Brodeur|Pleon Worldwide covers more than 50 countries.
Top executive: Andrea Coville, CEO
Headquarters: Brodeur Worldwide / 855 Boylston St., Boston, Mass. 02116 / Phone: (617) 587-2800 / Fax: (617) 587-2828 / URL: www.brodeur.com


Cone
Agency totals
Employees20062005% chg
U.S.80NANA
Offices20062005% chg
U.S.110.0
Notes: Cone is a PR and communications agency that specializes in the development and execution of cause branding, marketing public relations and issues and crisis management initiatives.
Top executive: Carol Cone/Jens Bang, chmn & founder/pres & CEO
Headquarters: Cone / 855 Boylston St., Boston, Mass. 02116 / Phone: (617) 227-2111 / Fax: (617) 523-3955 / URL: www.coneinc.com


Fleishman-Hillard
Agency totals
Offices20062005% chg
Worldwide80800.0
U.S.463627.8
Non-U.S.3444-22.7
Notes: Fleishman-Hillard, headquartered in St. Louis, is a PR agency. The firm currently operates throughout North America, Europe, Asia, Latin America, Australia and South Africa. Fleishman-Hillard in January 2006 bought FitzGerald Communications, Boston, which was folded into the agency. Fleishman-Hillard, founded by Al Fleishman and Bob Hillard in St. Louis in 1946, was acquired by Omnicom in 2002.
Top executive: Dave Senay, pres & CEO
Headquarters: Fleishman-Hillard / 200 N. Broadway, St. Louis, Mo. 63102 / Phone: (314) 982-1700 / Fax: (314) 231-2313 / URL: www.fleishman.com


Ketchum
Agency totals
Offices20062005% chg
Worldwide23230.0
U.S.880.0
Non-U.S.15150.0
Notes: Ketchum is a global PR agency with 23 offices and 48 affiliates in North America, Europe, Asia Pacific and Latin America. In North America, New York-based Ketchum also has offices in Atlanta, Chicago, Dallas, Los Angeles, Mexico City, New York, Pittsburgh, San Francisco, Toronto and Washington. Ketchum's global practices include brand marketing, corporate, food and nutrition, healthcare and technology. In mid-2006, the firm absorbed Entertainment Marketing Partners, Los Angeles and New York, into its Ketchum Entertainment Marketing unit. EMP clients include Activision and Major League Soccer. EMP partners, Erik and Mark Stroman, are now exec VPs at Ketchum Entertainment Marketing. In February 2007, Ketchum signed an affiliation agreement with Geelmuyden.Kiese to partner in Scandinavia. Ketchum was founded in 1923. Omnicom bought Ketchum in 1996.
Top executive: Raymond L. Kotcher, CEO
Headquarters: Ketchum / 1285 Ave. of the Americas, New York, N.Y. 10019 / Phone: (646) 935-3900 / Fax: (646) 935-4499 / URL: www.ketchum.com


Porter Novelli
Agency totals
Offices20062005% chg
Worldwide92911.1
U.S.211816.7
Non-U.S.7173-2.7
Notes: Porter Novelli is a PR firm founded in Washington in 1972. The PR agency in October 2006 formed a strategic alliance with Los Angeles-based The Rose Group to create Porter Novelli Entertainment to address media opportunities that connect brands and the entertainment industry. In management moves, Sheila Corriveau return to Porter Novelli as global network director in September 2006, and in October, Joe Russo became exec VP, global director of research. Porter Novelli is organized into three communications disciplines: Marketing, corporate affairs and public affairs.
Top executive: Helen Ostrowski, CEO
Headquarters: Porter Novelli / 450 Lexington Ave., New York, N.Y. 10017 / Phone: (212) 601-8000 / Fax: (212) 601-8101 / URL: www.porternovelli.com

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