Up Next Park Pictures, New York - founded: 1998

By Ti Published on .

Principals: Jackie Kelman Bisbee, Executive Producer/Owner; Lance Acord, Director/Owner

Roster: Lance Acord, Alison Maclean, Ramaa Mosley, Lara Shapiro, Carter Smith

While Park Pictures has been around for over four years, the company didn't ramp up in the U.S. market until about 2000, after which it still maintained something of a low profile. Not for much longer, it would appear, as company owner/director Lance Acord starts hitting them out of the park for the likes of Nike and adidas.

Acord has amassed a stunning body of work as a DP and his recent outings seem to indicate more of the same in his directorial future. Acord's reel is littered with huge commercials and music video work (Nike's "Morning After"; Fatboy Slim's "Weapon of Choice," for which Acord received an MTV Video Award for Cinematography; Levi's "Crazy Legs"), as befits a longtime collaborator with Spike Jonze. Acord started making noise first in the fashion, then in the car arenas, with work for Mercedes, Honda and Volvo. Now, Acord has delivered another solid outing for the machine that is Wieden + Kennedy in "Before" (see AdCritic.com), a spot depicting athletes' pre-performance psych-ups, as well as a peripatetic streetball game for adidas in "All Day, All Night," out of TBWAChiatDay. Acord's DP work will be seen next on the big screen this fall when Jonze's second feature, Adaptation, is released.

The company started signing Acord's eclectic rostermates in 1999, including Jesus' Son director Alison Maclean, who recently worked on a new Harvard Pilgrim campaign out of Hill Holliday, and fashion photographer Carter Smith. (The company also happens to have a very fine maple leaf logo).

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