Publicis Groupe

Profile from the 2007 Agency Report

Published on .

4 Publicis Groupe
Revenue ($ in millions)20062005% chg
Worldwide$5,872.0$5,472.27.3
U.S$2,672.8$2,533.15.5
Non-U.S.$3,199.2$2,939.18.8
Employees20062005% chg
Worldwide41,98940,3504.1
U.S.13,94013,8180.9
Non-U.S.28,04926,5325.7
Notes: Publicis Groupe, the fourth-largest marketing organization, generated about 70% of 2006 revenue from traditional advertising and media and 30% from a range of marketing services. The marketing services portion will grow with its January 2007 acquisition of Digitas, an interactive and direct-marketing agency group. Publicis employed 39,939 people in 104 countries and more than 200 cities as of December 31, 2006, up 3.4%�1,329 jobs�from a year earlier. That tally doesn't include the 2,050 staffers who joined Publicis in the Digitas deal. Factor in Digitas, and Publicis on a pro forma basis had about 42,000 employees and revenue of $5.87 billion in 2006. In the accompanying table, revenue and job figures are pro forma for 2006 and 2005, including Digitas figures in Publicis for both years.

Click here for extended analysis of Publicis.

Top executive: Maurice Levy, chmn & CEO
Headquarters: Publicis Groupe/133 Ave. des Champs-Elysees, Paris, 75008/Phone: 331-4443-7000/Fax: 331-4443-7525/URL: www.publicis.com

Major global agency networks profiled within Publicis Groupe:
Leo Burnett Worldwide
Publicis
Saatchi & Saatchi
An asterisk (*) indicates figures are Ad Age estimates.

Traditional agencies

Publicis Groupe Advertising*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$2,952.1$2,869.22.9
U.S.$935.1$911.42.6
Non-U.S.$2,017.0$1,957.83.0
Notes: Publicis Groupe Advertising is an Ad Age construct and represents the estimated totals of Publicis Groupe's traditional advertising operations.


Amazon Advertising*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$6.5$6.08.3
Employees20062005% chg
U.S.286366.7
Offices20062005% chg
U.S.110.0
Notes: Amazon, which specializes in marketing to women, was formed in 1996 by Lynda Pearson, creative director, and Millie Olson, president-CEO. Leo Burnett Worldwide acquired 35% of the agency in June 2002. Estimated returns for 2005 were restated by Ad Age.
Top executive: Millie Olson, pres & co-founder
Headquarters: Amazon Advertising / 415 Jackson St., 2nd fl, San Francisco, Calif. 94111 / Phone: (415) 433-3004 / Fax: (415) 433-3002 / URL: www.amazonadv.com


Beacon Communications*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$50.0$50.00.0
Employees20062005% chg
Worldwide3493460.9
U.S.912-25.0
Non-U.S. 340 334 1.8
Offices20062005% chg
Worldwide110.0
Notes: Beacom Communiciations is a Japanese ad agency 66% owned by Publicis Groupe and 34% owned by Dentsu. Beacon was formed in 2001 as a merger of the Tokyo offices of Bcom3 Group's D'Arcy and Leo Burnett with a third of the investment capital coming from Dentsu. (Publicis Groupe bought Bcom3 in 2002.) The networks were encouraged to make such a move by common client Procter & Gamble (also the largest client at Publicis). In addition to its own clients, Beacon handles Leo Burnett's brands and collaborates with Dentsu. Publicis' Starcom handles media. Estimated revenue for 2005 was revised by Ad Age.
Top executive: Nicolas Menat, pres & representative dir
Headquarters: Beacon Communications / J.R. Tokyu Meguro Bldg., 3-1-1 Kami-Osaki, Shinagawa-ku, Tokyo 141-0021 / Phone: 81-3-5437-7200 / Fax: 81-3-5437-7955 / URL: www.beaconcom.co.jp


Bromley Communications*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$44.0$40.010.0
Employees20062005% chg
U.S.1631601.9
Offices20062005% chg
U.S.440.0
Notes: Bromley is an Hispanic shop founded as Sosa & Associates in 1981 by Lionel Sosa. It morphed into Bromley Communications in 2000, named after its current head Ernest Bromley. In early 2004, Bromley and Miami-based Publicis Sanchez & Levitan merged, with Bromley the surviving name. PS&L, majority owned by Publicis, also had offices in Los Angeles, Dallas and New York. Bromley is 49% owned by Publicis Groupe. Bromley revenues are Ad Age estimates.
Top executive: Ernest Bromley, CEO
Headquarters: Bromley Communications / 401 E. Houston St., San Antonio, Texas 78205 / Phone: (210) 244-2000 / Fax: (210) 244-2401 / URL: www.bromleyville.com


Buehler & Partners*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$2.5$2.50.0
Notes: Buehler & Partners, founded in 1992 by Fred Buehler, linked up in an alliance with Leo Burnett in 2004 to serve common client: GM. Buehler clients include Cadillac, Corvette, Chevrolet, Opel, Saab and Hummer. Buehler handles much of its pan-European work through independent agencies in Europe linked to Buehler through its New Edge Network. Estimated revenue for 2005 was revised by Ad Age.
Top executive: Alfred P. Buehler, mg dir
Headquarters: Buehler & Partners / Alexanderstrasse 65, Frankfurt am Main, 60489 / Phone: 49-69-40-50-02-551 / Fax: 49-69-40-50-02-501 / URL: www.buehlerandpartners.com


Burrell Communications Group*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$28.0$27.03.7
Employees20062005% chg
U.S.1461376.6
Offices20062005% chg
U.S.220.0
Notes: Burrell Communications Group specializes in African-American consumer marketing. Publicis purchased 49% of Burrell in 2000. Burrell, a Procter & Gamble agency, works with general agencies on P&G accounts in Publicis Groupe. The agency has shops in Chicago and Atlanta. The company's two co-CEOs, Fay Ferguson and McGhee Williams Osse, both of whom worked their way up on the account management side, bought Thomas J. Burrell's 51% holding in 2004. Publicis owns the rest. Thomas J. Burrell retired in 2004. Estimated returns for 2005 were restated by Ad Age.
Top executive: McGhee Williams Osse & Fay Ferguson, co-CEOs
Headquarters: Burrell Communications Group / 233 N. Michigan Ave., Suite 2900, Chicago, Ill. 60601 / Phone: (312) 297-9600 / Fax: (312) 297-9601 / URL: www.burrell.com


Capps Digital
Agency totals
Employees20062005% chg
Worldwide2041907.4
U.S.2001905.3
Non-U.S.40NA
Offices20062005% chg
Worldwide550.0
U.S.440.0
Non-U.S.10NA
Notes: Capps Digital is a pre-press services unit of Publicis Groupe, producing presentation materials, print advertising and packaging, direct mail and point-of-sale, banners and billboards, retail graphics and PowerPoint presentations.
Top executive: Brent Montcrief, pres & CEO
Headquarters: Capps Digital / 35 W. Wacker Dr., Chicago, Ill. 60601 / Phone: (312) 220-0990 / Fax: (312) 220-1990 / URL: www.cappsdigital.com


Conill*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$17.4$14.520.0
Employees20062005% chg
U.S.948017.5
Offices20062005% chg
U.S.330.0
Notes: Conill is an Hispanic agency with offices in New York, Miami and Torrance, Calif. Founded as Mestre Conill in Cuba in 1952, Conill opened in New York in 1968.
Top executive: Cynthia McFarlane, exec VP & mg dir
Headquarters: Conill / 375 Hudson St., 8th Fl., New York, N.Y. 10014 / Phone: (212) 463-2500 / Fax: (212) 463-2509 / URL: www.conill-ideas.com


Digitas*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$390.0$340.514.5
U.S.$370.5$326.913.4
Non-U.S.$19.5$13.643.2
Employees20062005% chg
Worldwide2,0501,74017.8
U.S.1,9501,66017.5
Non-U.S. 100 80 25.0
Offices20062005% chg
Worldwide770.0
U.S.660.0
Non-U.S.110.0
Notes: Digitas, consisting of Digitas the interactive agency, Modem Media and Medical Broadcasting Corp., was bought by Publicis Groupe for $1.3 billion in January 2007. Digitas under Publicis operates as a wholly-owned subsidiary. Digitas' CEO David Kenney says the deal gives it greater media-buying scale with the giant online-media sellers like Google and Yahoo. Under Publicis, he oversees that group's overall digital and interactive strategy. Parent Digitas became a buyout target in 2006 when its shares plunged nearly 50% between May and July due in large part to the loss of clients, Ameriprise, Best Buy and FedEx at Digitas, the agency, and speculation the agency's relationship with American Express was rocky. AmEx accounts for about 26% of parent Digitas' fee revenue. Digitas issued fee revenue guidance of $405-$425 million for 2006 early last year, but adjusted that at midyear to $380-$398 million due to those account losses. That action resulted in a 20% dropped in Digitas shares in after-hours trading. Digitas stock had been on the decline in the prior two weeks tied to speculation that some of its American Express account, which represents a quarter of Digitas' revenue, was departing or entering review. Digitas denied the speculation. Parent Digitas went public in 1999. It offers strategic and technology consulting and marketing services from its three agencies: the agency Digitas that was founded in 1980, Modem Media, an interactive shop acquired in October 2004, and Medical Broadcasting Co., a digital agency serving the pharmaceutical and healthcare industry acquired in January 2006.
Top executive: David Kenny, chmn & CEO
Headquarters: Digitas / 33 Arch St., Boaston, Mass. 02110 / Phone: (617) 867-1000 / Fax: (617) 867-1111 / URL: www.digitas.com


Fallon Worldwide*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$79.7$74.07.7
U.S.$62.2$65.7-5.3
Non-U.S.$17.5$8.3110.8
Employees20062005% chg
Worldwide443465-4.7
U.S.261290-10.0
Non-U.S. 182 175 4.0
Offices20062005% chg
Worldwide67-14.3
U.S.110.0
Non-U.S.56-16.7
Notes: Fallon, a traditional agency, is a multi-hub creative network at Publicis Groupe. The agency is facing numerous challenges created by account defections and changes in its executive suite. In the past two years, it has lost in the U.S. Virgin Mobile USA, Sony Electronics, KitchenAid, BMW North America, Dyson vacuum cleaners and Lee Jeans, while gaining NYSE and NBC Universal among others. Assessing North American results, parent Publicis said in an April 2007 20-F filing: "Fallon suffered a decline in revenues (in 2006) following the loss of significant customers, including BMW, Dyson and Lee Jeans, as well as changes in management teams." The London office has shown considerable strength, claiming Orange and Ask.com in 2006 and retailer Asda in 2007. The agency's other full-service offices are in London, Sao Paulo, Tokyo and Singapore, the latter now containing the merged office of Fallon Hong Kong. In January 2006, Pat Fallon fired North American executive creative director Paul Silburn, identifying him as a brilliant creative and international talent but saying the agency needed a change "and that change called for decisiveness." Mr. Fallon is betting on Kerry Feuerman to deliver that decisiveness. Mr. Feuerman replaced Mr. Silburn in March. Mr. Fallon also brought back Bill Westbrook, former president and creative director from 1993 to 1999, as vice chairman, a new position. This year, the agency rehired John King, who was one of the founders some eight years ago of the agency's connection planning department, a media-neutral unit. Mr. King, who left Fallon in 2005 to become VP-marketing for Gartner Studios, a paper company specializing in special-occasion printing, is now rebuilding the department. During the year, founders Pat Fallon and Fred Senn in 2006 authored the book "Juicing the Orange: How to Turn Creativity Into a Powerful Business Advantage," which is about the agency's founding in 1981 and its ethos. Estimated revenue for 2005 was revised by Ad Age. Publicis North America also suffered a decline in revenues due to the loss of some clients (HP, Zales) and because of spending cuts by other clients.
Top executive: Pat Fallon, chmn
Headquarters: Fallon Worldwide / 50 S. Sixth St., Minneapolis, Minn. 55402 / Phone: (612) 758-2345 / Fax: (612) 758-2346 / URL: www.fallon.com


Kaplan Thaler Group*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$52.5$42.723.0
Employees20062005% chg
U.S.18415320.3
Offices20062005% chg
U.S.110.0
Notes: Kaplan Thaler Group is a fast-growing creative shop founded in 1997 by Linda Kaplan Thaler, a former exec at JWT and Wells Rich Greene/BDDP. Kaplan Thaler contains the remnants of Ayer, an oldline merged into Kaplan in 2001 by Bcom3 Group, its parent at the time. (Publicis bought Bcom3 in 2002.) Kaplan Thaler operates a buzz unit that includes street teams, events and PR. Ms. Thaler, CEO and chief creative officer, and Robin Koval, president, co-authored the popular marketing books, The Power of Nice and Bang!, the latter an account of the creative process at the agency. The agency in March 2007 lost Mitch Caplan to WPP's Y&R, where he becomes chief marketing officer in charge of new business development for North America. He was managing director of business development and integration at Kaplan Thaler.
Top executive: Linda Kaplan Thaler, CEO & chief creative officer
Headquarters: Kaplan Thaler Group / 825 8th Ave., New York, N.Y. 10019-7498 / Phone: (212) 474-5000 / Fax: (212) 474-5702 / URL: www.kaplanthaler.com


Lapiz Hispanic Marketing*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$7.0$6.016.7
Employees20062005% chg
U.S.3235-8.6
Offices20062005% chg
U.S.110.0
Notes: Lapiz was originally formed as the Hispanic division of Leo Burnett USA and established its independence in 1999, although it continues to operate within the Leo Burnett Worldwide network. Estimated revenue for 2005 was revised by Ad Age.
Top executive: Dolores Kunda, pres & CEO
Headquarters: Lapiz Hispanic Marketing / 35 W. Wacker Dr., Chicago, Ill. 60601 / Phone: (312) 220-5000 / Fax: (312) 220-6212 / URL: www.lapizusa.com


Leo Burnett Worldwide*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$909.0$889.12.2
U.S.$312.0$304.02.6
Non-U.S.$597.0$585.12.0
Employees20062005% chg
Worldwide6,2816,840-8.2
U.S.1,1441,287-11.1
Non-U.S. 5,137 5,553 -7.5
Offices20062005% chg
Worldwide103958.4
U.S.770.0
Non-U.S.96889.1
Notes: Leo Burnett Worldwide, includes Leo Burnett USA, Leo Burnett global network, Lapiz, the U.S. Hispanic shop, and New York-based urban marketer Vigilante. Financial estimates in this profile are for Leo Burnett USA and Vigilante, a shop with estimated revenue less than $5 million. Burnett gained back part of itself and more the end of 2006 when it merged with Arc Worldwide, the Publicis Groupe direct/interactive sibling whose creation in 2004 included the merging of four Publicis Groupe agencies, two from Burnett (iLeo and Semaphore Partners, once known as Novo/Giant Step). The Arc unit in April 2007 gained the field marketing, retail and promotion agency Yong Yang, a Chengdu-based agency in Sichuan province that operates offices in 29 Chinese cities. Burnett now has more than 700 employees in China centered in key offices in Taipei, Hong Kong, Guangzhou, Shanghai and Beijing. Yong Yang clients include Budweiser, Wliansheng Liquor, Marlboro and Sony Ericsson. Arc clients include P&G, Wrigley and McDonald's. Leo Burnett Detroit affiliate, Martin Retail Group, Birmingham, Ala., and Interpublic's Jay Advertising, Rochester, N.Y., in May 2006 formed Martin-Jay Retail Group to handle the Buick-Pontiac-GMC regional dealer accounts for General Motors. The accounts, valued at $150 million, previously were handled by separate agencies: Martin/Burnett on Pontiac, Jay/McCann on Buick and Jay/ Lowe on GMC. Among personnel changes, Mark Tutssel shifted from deputy chief creative officer of Leo Burnett Worldwide to global chief creative officer in May 2006, replacing Miguel Angel Furones. Mr. Furones continues to lead the Burnett offices he founded in Madrid and Lisbon. Cheryl Berman, replaced as Leo Burnett USA's top creative in January 2006 but retained as U.S. and North American chairman, retired the end of 2006. In February 2007, Burnett hired Pat Dermody as exec VP, director of retail; Ms. Dermody had been president of integrated marketing at DDB North America. Burnett cut 16 positions in October 2006 in what it called a "strategic agency reorganization" affecting all departments. Cuts came after Burnett lost several high profile accounts, including Maytag, ConAgra's Healthy Choice and Cadillac in 2006. Assessing North American results, parent Publicis said in an April 2007 20-F filing: "Leo Burnett's performance improved (in 2006) but still failed to add significant new business bookings." Estimated revenue for 2005 was revised by Ad Age. The 20-F said Burnett's largest clients are Coca-Cola; Diageo; Walt Disney Co.; Fiat; General Motors; H.J. Heinz Co.; Kellogg Co.; McDonald's Corp.; Philip Morris; Procter & Gamble; Samsung; Samsung; and Wm. Wrigley Jr. Co.
Top executive: Tom Bernardin, chmn & CEO-ww
Headquarters: Leo Burnett Worldwide / 35 W. Wacker Dr., Chicago, Ill. 60601 / Phone: (312) 220-5959 / Fax: (312) 220-6533 / URL: www.leoburnett.com


Publicis*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$1,177.8$1,154.22.0
U.S.$208.0$211.8-1.8
Non-U.S.$969.8$942.42.9
Offices20062005% chg
Worldwide250256-2.3
U.S.11110.0
Non-U.S.239245-2.4
Notes: Publicis agency network, which is based in Paris, in the U.S. includes the Publicis USA brands (the figures in this profile); Publicis Dialog, a marketing services agency; Bromley Communications, a 49%-owned Hispanic agency; and Burrell Communications, a 49%-owned African-American agency. New York-based Publicis USA is by far the largest U.S. member; its U.S. offices are located in Dallas, Seattle, Indianapolis, Miami, Salt Lake City, Los Angeles, San Francisco, Irvine, Calif., and Boise, Idaho. Assessing performance, parent Publicis said in an April 2007 20-F filing: "Publicis North America suffered a decline in (2006) revenues due to the loss of some clients (HP, Zales) and because of spending cuts by other clients." Publicis in October 2006 bolstered its worldwide management with the appointment of Olivier Fleurot as executive chairman and Richard Pinder as COO. Mr. Fleurot chairs the executive committee. Mr. Pender oversees all the regions and the different functions of Publicis and reports to Mr. Fleurot. Mr. Pender had been president of Leo Burnett EMEA since 2004. Among other management changes, Chris Shumaker became exec VP, CMO at Publicis USA in January 2007. Mr. Shumaker was part of the management fallout at Interpublic's DraftFCB in June in the merging of those two shops. Bob Moore became chief creative officer of Publicis North America in May 2006, a new post, and the only regional CCO in the 250-office network. Mr. Moore had been president at Publicis Seattle. Rob Feakins became president, chief creative officer for Publicis USA in New York in September 2006, leaving Kirshenbaum Bond & Partners as exec creative director and vice chair. The Publicis position was a new one. Publicis & Hal Riney, the San Francisco Publicis unit, in 2006 hired mobile-marketing veteran Dave Whetstone to head a newly established mobile-marketing practice. In October, the San Francisco shop brought in two creatives to focus on integration and interactivity: Ken Cook, senior VP-worldwide creative director brand integration, and Dominic Goldman, VP-creative director interactive. Mr. Cook was previously head of the Microsoft team at MRM Worldwide, and Mr. Goldman was at Goodby, Silverstein & Partners. Their positions are new at the agency, which earlier in 2006 began to build this focus by bringing in Jamie King as senior VP-director of brand integration, and James Consolantis as senior VP-worldwide creative director on the Hewlett-Packard account. In February 2007, Roger Camp join Riney as chief creative officer, a new post. Mr. Camp had been consulting with Riney. He is a previous creative director at Fallon Worldwide, Minneapolis. In January 2007, Publicis expanded its coverage of the Renault account to 48 countries by gaining the account in Latin America from Lowe Worldwide and the Baltic states. Publicis Groupe's 49%-owned Bartle Bogle Hegarty got the account in Brazil, while Publicis Worldwide claimed Argentina, Colombia, Mexico and Venezuela. Estimated revenue for 2005 was revised by Ad Age.
Top executive: Olivier Fleurot, exec chmn-ww; Susan Gianinno, chmn & CEO-U.S.
Headquarters: Publicis / 133, Champs Elysees, Paris, France 75008 / Phone: 33-1-44-43-7000 / Fax: 33-1-44-43-7525 / URL: www.publicis.com
U.S. Headquarters: Publicis / 4 Herald Square, 950 Sixth Ave., New York, N.Y. 10001 / Phone: (212) 279-5550 / Fax: (212) 279-5560 / URL: www.publicis-usa.com


Publicis-Graphics
Agency totals
Employees20062005% chg
Worldwide4204200.0
Offices20062005% chg
Worldwide17170.0
Notes: Publicis-Graphics, founded as Lebanese agency Publi-Graphics in 1973, is a Middle East network of 17 offices in 11 cities that also houses four independent specialist companies: Optimedia, eworks, Dialog and Headline PR. The agency also has a Paris office. Publicis has owned 60% of the network since 2000, and Mustapha Assad, president-CEO, owns the rest.
Top executive: Mustapha Assad, pres & CEO
Headquarters: Publicis-Graphics / Omar Saab Bldg., Rachid Karame St., Verdun, P.O. Box 6716, Beirut, Lebanon / Phone: 9611 354 111 / Fax: 9611 349 023 / URL: www.publicisgraphics.com


Saatchi & Saatchi*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$592.8$577.22.7
U.S.$212.6$207.72.4
Non-U.S.$380.2$369.52.9
Employees20062005% chg
Worldwide6,7126,947-3.4
U.S.1,3651,367-0.1
Non-U.S. 5,347 5,580 -4.2
Offices20062005% chg
Worldwide1531437.0
U.S.23219.5
Non-U.S.1301226.6
Notes: Saatchi & Saatchi Worldwide includes three U.S. agencies, Saatchi U.S., Team One in El Segundo, Calif., and Conill, the Hispanic shop based in New York. Saatchi U.S. includes Saatchi traditional advertising offices in New York and Torrance, Calif., Saatchi & Saatchi Rowland, a B2B and Yellow Pages shop in Fairport, N.Y., and Saatchi & Saatchi X, a shopper marketing unit that Saatchi has expanded internationally. The Publicis 20-F filing for 2006 noted North America generated 5.1% of Publicis' organic growth in 2006, an increase primarily due to increased media buying and consultancy business (Publicis Groupe Media), healthcare communication of Saatchi & Saatchi and of the Kaplan Thaler Group. Saatchi's largest clients are Ameriprise, Avaya, Bel, Bristol-Myers Squibb/Mead Johnson, Carlsberg, Deutsche Telekom/T-Mobile, Diageo/Guinness, Emirates Airline, General Mills, JC Penney, Novartis, Procter & Gamble, Sony Ericsson, Toyota/Lexus, Visa Europe and Wal-Mart. Tom Eslinger became worldwide interactive creative director, a new position, in June 2006. Mr. Eslinger is based at Saatchi & Saatchi LA, Torrance. Saatchi & Saatchi in 2006 eliminated 15 jobs from its 500-person New York headquarters, amounting to a 3% staff cut. The move was to cut costs and funnel savings into new services at the agency. Estimated revenue for 2005 was revised by Ad Age.
Top executive: Kevin Roberts, CEO
Headquarters: Saatchi & Saatchi / 375 Hudson St., New York, N.Y. 10014-3620 / Phone: (212) 463-2000 / Fax: (212) 463-9856 / URL: www.saatchi.com


Team One Advertising*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$65.4$58.911.0
Employees20062005% chg
U.S.29726810.8
Offices20062005% chg
U.S.550.0
Notes: Team One, a traditional agency, is based in El Segundo, Calif. The agency, whose primary account is Toyota Motor Corp.'s Lexus division, services that account through field offices in Atlanta, Tarrytown, N.Y., Washington, Naperville, Ill., and Brussels, Belgium. Estimated revenue for 2005 was revised by Ad Age.
Top executive: Brian Sheehan, CEO
Headquarters: Team One Advertising / 1960 E. Grand Ave., El Segundo, Calif. 90245 / Phone: (310) 615-2000 / Fax: (310) 322-7565 / URL: www.teamoneadv.com


Vigilante
Agency totals
Employees20062005% chg
Worldwide33323.1
U.S.31303.3
Non-U.S. 2 2 0.0
Offices20062005% chg
Worldwide27NANA
U.S.26NANA
Non-U.S.110.0
Notes: Vigilante is an urban advertising marketing agency established in 1997. It is part of Leo Burnett Worldwide and in Leo Burnett USA figures. Its executions include advertising, sales promotion, events, street and entertainment marketing, media planning, strategic planning and research. Vigilante has an African-American market segment.
Top executive: Larry Woodard, pres & CEO
Headquarters: Vigilante / 41 Madison Ave., 27th Fl., New York, N.Y. 10010 / Phone: (212) 545-2850 / Fax: (212) 545-2855 / URL: www.vigilantenyc.com


Integrated marketing agencies
Publicis Specialized Agencies & Marketing Services*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$1,134.3$1,002.413.2
U.S.$606.9$586.03.6
Non-U.S.$527.4$416.426.7
Notes: Publicis Specialized Agencies and Marketing Services is an Ad Age construct and represents the estimated totals of Publicis Groupe's marketing services and specialty operations.


Arc Worldwide*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$219.0$198.010.6
U.S.$120.0$114.84.5
Non-U.S.$99.0$83.219.0
Employees20062005% chg
Worldwide1,5381,31317.1
U.S.488586-16.7
Non-U.S. 1,050 727 44.4
Offices20062005% chg
Worldwide3339-15.4
U.S.330.0
Non-U.S.3036-16.7
Notes: Arc Worldwide, the large marketing services unit of Publicis, in December 2006 came under the umbrella of Publicis sibling Leo Burnett Worldwide at the network level. In 2006, the two began to operate under a semi-group umbrella with a single P&L in Asia and Europe/Middle East/Africa (EMEA), working together to win the $20 million Barclays iShares business across Europe in the fourth quarter. Key to the official alignment under the Leo Burnett brand was giving local Arc and Burnett managers dual responsibility in overseeing both advertising and marketing services. This senior-management structure, begun in Europe and Asia earlier in the year, became the modus operandi for U.S. operations in December. Arc and Burnett in the U.S. will be consolidated under one P&L by the end of this year. According to Burnett Chairman-CEO Tom Bernardin at the time of the merger in December 2006, "The one balance sheet piece is clear: instigate that and you're half way to a true fusion. But only half way. The joint Arc/Burnett task force is looking at what the exact right operating model will look like for us � but in the meantime consider Burnett and Arc as one entity, albeit with two facets," he said. "Neither brand name will disappear, and both will continue to go to market individually if a competitive advantage is to be gained by doing so." Marc Landsberg, president of Arc Worldwide and North America, now has an additional title under Leo Burnett Worldwide--director of corporate strategy & development--where he oversees the global digital operations and M&A technology investments among other things. Arc's worldwide growth of an estimated 10.6% was driven by its non-U.S. sector, which grew an estimated 19% vs. U.S. growth of about 4.5%, the latter affected by the loss of the U.S. Army and Cadillac accounts by Burnett (Arc served as a subcontractor). Arc's interactive unit bore the brunt of that lost business. Arc compensated from that loss, though, by generating about half its U.S. organic client growth from interactive assignments, while about two-thirds of its non-U.S. client wins were interactive. In Europe, Arc was named one of four agencies of record for all interactive work for Procter & Gamble, and Kraft named the agency a roster shop for consumer promotions for all Kraft brands. The agency's client gains abroad also boosted its presence in several sectors: Telco (Turkcell, Orange, Sony Ericcson); financial services (ABN AMRO, Barclays, Capital One, Centurion Bank, Bank of Cyprus); healthcare (Sanofi-Aventis, AstraZeneca, Pfizer); automotive (Chevrolet, Fiat), and retail (Tesco, Carrefour). U.S. staff numbers declined by 98 in 2006 from year-end 2005, largely reflecting the consolidation of Arc's New York office into the Chicago creative office. Arc provides services in four basic areas: direct/database, interactive, promotional, and shopper marketing (in-store, retail). To form Arc in 2004, Publicis essentially merged Frankel, a U.S. sales promotion shop, iLeo (North America and Asia), Semaphore Partners (formerly NOVO/Giant Step), Arc Marketing and Arc Interactive (in Europe).
Top executive: Marc Landsberg, pres
Headquarters: Arc Worldwide / 35 W. Wacker Dr., Chicago, Ill. 60601 / Phone: (312) 220-3200 / Fax: (312) 220-3212 / URL: www.arcww.com


Denuo
Agency totals
Employees20062005% chg
U.S.251566.7
Offices20062005% chg
U.S.110.0
Notes: Denuo was launched in February 2006 by Publicis Groupe as a consultancy staffed with marketing futurists to advise marketers on emerging digital technologies, design marketing programs and invest in media-technology startups. Denuo is headed by Rishad Tobaccowala, a specialist in spotting the intersection of marketing and new technologies like wireless devices, video-on-demand, blogs, podcasts, etc. He serves simultaneously as chief innovation officer at Publicis Groupe Media. Denuo was to serve as Publicis' investment vehicle for internet-related operations. Mr. Tobaccowala reports to Jack Klues, chairman of Publicis Groupe Media. Denuo's primary office is in Chicago. Denuo means "anew" in Latin and rhymes with anew.
Top executive: Rishad Tobaccowala, CEO
Headquarters: Denuo / 35 W. Wacker Dr., Chicago, Ill. 60601 / Phone: (312) 220-4673 / Fax: (312) 220-6549 / URL: www.denuogroup.com


Digitas*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$257.0$252.02.0
Offices20062005% chg
U.S.4333.3
Notes: The agency Digitas, founded in 1980, has offices in Boston, Chicago, Detroit and New York; clients include American Express Co., AT&T and General Motors Corp. European operations, which also include functions of sibling shop Modem Media, are based in London. Digitas moved into new offices in Detroit in 2006 to reflect its growth from a handful of people several years ago to about 60 today. General Motors is principal client at that office. GM accounted for 17% of revenue for parent Digitas Inc. in the first nine months of 2006 (vs. 22% in calendar 2005). (American Express accounted for 26% of Digitas Inc. revenue both in 2005 and the first nine months of 2006.) Digitas in April 2007 consolidated a sibling division, Medical Broadcasting Corp., which became a division of the agency, Digitas Health. Parent Digitas had acquired Medical Broadcasting in January 2006. Ad Age estimated revenue for Digitas.
Top executive: Laura Lang, pres
Headquarters: Digitas / 33 Arch St., Boston, Mass. 02110 / Phone: (617) 867-1000 / Fax: (617) 867-1111 / URL: www.digitas.com


Modem Media*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$103.0$89.015.7
U.S.$83.5$75.410.7
Non-U.S.$19.5$13.643.2
Offices20062005% chg
Worldwide5425.0
U.S.4333.3
Non-U.S.110.0
Notes: Modem Media, an interactive marketing strategy and services agency, became part of Digitas holding company in October 2004. Modem, headquartered in Norwalk, Conn., in early 2006 named Frank Gallon chief operating officer, a new post. He was previously COO-CFO at Interpublic shop R/GA. He reports to President Martin Reidy, also an R/GA alum. Interpublic once held a sizable minority (43%) of Modem before reducing that to a nominal investment by the end of 2003. Modem was bought by Digitas Inc. on Oct. 15, 2004. Modem, founded in 1987, has offices in Atlanta, London, New York, San Francisco and Norwalk, Conn. Clients include Delta Air Lines, Heineken and Kraft Foods. Ad Age estimated revenue for Modem Media.
Top executive: Martin Reidy, pres
Headquarters: Modem Media / 230 East Ave., Norwalk, Conn. 06885 / Phone: (203) 299-7000 / Fax: (203) 299-7060 / URL: www.modemmedia.com


Moxie Interactive*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$19.0$12.750.0
Employees20062005% chg
U.S.18012050.0
Offices20062005% chg
U.S.21100.0
Notes: Moxie Interactive became part of Zenith Media in August 2006 where it operates as a free-standing unit. The shop was founded by Kris Zagoria in Atlanta in 2000. She remains CEO of the unit. Moxie services include online advertising, search engine and email marketing, mobile and gaming, viral, technology development and hosting, interactive kiosks, signage and ecommerce retail.
Top executive: Kris Zagoria, founder & CEO
Headquarters: Moxie Interactive / 384 Northyards Blvd NW, Ste. 290, Atlanta, Ga. 30313 / Phone: (678) 916-4404 / Fax: (678) 916-4409 / URL: www.moxieinteractive.com


Publicis Dialog*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$66.0$66.00.0
Offices20062005% chg
U.S.660.0
Notes: Publicis Dialog is an integrated marketing agency involved in direct marketing, sales promotion, investor relations, interactive and event marketing, PR and advertising. It is part of Publicis USA. Dialog has offices in New York, San Francisco, Southern California (Irvine and Glendale), Dallas and Seattle. Estimated returns for 2005 were revised by Ad Age.
Top executive: Debbie Yount, chmn & CEO
Headquarters: Publicis Dialog / 950 Sixth Ave., New York, N.Y. 10001 / Phone: (212) 279-6950 / Fax: (212) 279-6960 / URL: www.publicisdialog.com


Relay Worldwide
Agency totals
Employees20062005% chg
Worldwide19013046.2
U.S.17013030.8
Non-U.S.20NANA
Offices20062005% chg
Worldwide660.0
U.S.440.0
Non-U.S.220.0
Notes: Relay is involved in sports sponsorship, event and multicultural marketing. The agency, founded in 2001, has grown from is Chicago headquarters to include five other offices in North America, Europe and Asia, supported by 190 full-time staff.
Top executive: Wally Hayward, chmn & CEO
Headquarters: Relay Worldwide / 303 E. Wacker Dr., Ste. 400, Chicago, Ill. 60601 / Phone: (312) 297-1400 / Fax: (312) 297-1401 / URL: www.relayworldwide.com


Saatchi & Saatchi X*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$50.0$38.031.6
U.S.$30.0$22.036.4
Non-U.S.$20.0$16.025.0
Employees20062005% chg
Worldwide45633436.5
U.S.28022027.3
Non-U.S. 176 114 54.4
Offices20062005% chg
Worldwide236283.3
U.S.4333.3
Non-U.S.193533.3
Notes: Saatchi & Saatchi X is a shopper marketing unit that delves in shopper insights and store-centric promotions to turn shoppers into buyers. The unit was the former Thompson Murray shop, Fayetteville, Ark., bought by Saatchi in June 2004. Under Saatchi, S&S X has expanded abroad. Its U.S. offices are Cincinnati, New York and its headquarters, Springdale, Ark., which is not far from Bentonville, home of Wal-Mart Corp. Indeed, in August 2006, Wal-Mart Stores named Saatchi & Saatchi X its AOR agency for shopper, in-store and employee communications. This is the first AOR relationship Wal-Mart has forged in retail marketing. S&S X is a separate business unit that consolidates into Saatchi & Saatchi Worldwide, however, in this report it stands alone as a discipline. The shop is run by Andy Murray, CEO.
Top executive: Andy Murray, CEO
Headquarters: Saatchi & Saatchi X / 605 Lakeview Dr., Springdale, Ark. 72764 / Phone: (479) 575-0200 / Fax: (479) 725-1136 / URL: www.saatchi.com


Healthcare agencies

Publicis Healthcare Communications Group*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$402.6$326.323.4
U.S.$356.1$290.522.6
Non-U.S.$46.5$35.829.9
Employees20062005% chg
Worldwide2,6712,6640.3
U.S.2,0372,137-4.7
Non-U.S. 634 527 20.3
Offices20062005% chg
Worldwide302520.0
U.S.12119.1
Non-U.S.181428.6
Notes: Publicis Healthcare Communications Group (PHCG) includes six operating units: Advertising, medical education, sales & marketing services, medical & scientific affairs, healthcare consulting and PHCG International. The advertising side comprises agencies iMed Studios, Medicus Canada and MedicusNY, Brand Pharm (formerly Nelson Communications) and LifeBrands (a newly formed merged group), Williams-Labadie, and Saatchi & Saatchi Healthcare Communications Group, a collection of four ad agencies--Saatchi & Saatchi Healthcare Advertising (formerly Klemtner), Saatchi & Saatchi Healthcare ATG, Saatchi & Saatchi Healthcare Innovations and Saatchi & Saatchi Consumer Healthcare. Figures are estimated by Ad Age.
Top executive: Nick Colucci, pres & chief operating officer
Headquarters: Publicis Healthcare Communications Group / 1675 Broadway, 8th Fl., New York, N.Y. 10019 / Phone: (212) 468-4033 / Fax: (212) 468-4021 / URL: www.publicishealthcare.com

Digitas Health*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$30.0$24.025.0
Employees20062005% chg
U.S.16014014.3
Offices20062005% chg
U.S.220.0
Notes: Medical Broadcasting Co. in April 2007 was folded into agency Digitas as a new division, Digitas Health. Medical Broadcasting, a full-service healthcare interactive marketing agency with offices in Philadelphia, its headquarters, and New York, became part of Digitas Inc. the end of January 2006, a deal that included a 10% stake held in Medical Broadcasting by WPP. Founded in the late 1980s by David Kramer and Linda Holliday, who remain with the unit, Medical Broadcasting evolved from a provider of films and TV commercials for medical clients in the 1980s to an interactive agency in the 1990s involved in website creation and design, intranets and e-business intelligence. Medical Broadcasting has had long-term relationships with clients such as AstraZeneca, Bristol-Myers Squibb and Wyeth. Revenue was estimated for Medical Broadcasting.
Top executive: David Kramer/Linda Holliday, CEO/pres
Headquarters: Digitas Health / 229 S. 18th St., Rittenhouse Square, Philadelphia, Pa. 19103 / Phone: (215) 545-4444 / Fax: (215) 545-4440 / URL: www.mbcnet.com


Media specialist agencies
Publicis Groupe Media*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$1,110.4$1,036.97.1
U.S.$682.0$655.24.1
Non-U.S.$428.4$381.712.2
Notes: Publicis Groupe Media is an Ad Age construct and represents the estimated totals of Publicis Groupe's media buying and planning operations.


GM Planworks
Agency totals
Employees20062005% chg
U.S.400502-20.3
Notes: GM Planworks, Starcom MediaVest's media services division dedicated to General Motors, boosted employment in late 2005 by several hundred in existing offices in Chicago and Detroit and in new offices in New York, Dallas, Los Angeles and Atlanta to accommodate gaining the GM media-buying business effective October 2005 from two Interpublic agencies, LCI and GM Mediaworks. GM pulled back on ad spending in 2006. Planworks had handled the planning portion of GM's media business since 2000.
Top executive: Dennis Donlin, CEO
Headquarters: GM Planworks / 150 W. Jefferson, Ste. 400, Detroit, Mich. 48226 / Phone: (313) 964-0318 / Fax: / URL:

Halogen
Notes: Halogen is a direct response media specialist company with offices in Chicago, New York and Toronto. The unit was formed in 2001 when Starcom USA and MediaVest merged their direct marketing units.
Top executive: John McNamara, CEO
Headquarters: Halogen / 1675 Broadway, New York, N.Y. 10019 / Phone: (212) 468-3589 / Fax: (212) 468-3940 / URL: www.halogenresponse.com


MediaVest USA*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$159.0$148.17.4
Employees20062005% chg
U.S.6005607.1
Offices20062005% chg
U.S.330.0
Notes: MediaVest USA is a U.S. media specialist company. MediaVest and its sibling U.S. company, Starcom, are known as Starcom MediaVest Group on a worldwide basis. Greg Warren was hired as exec VP-managing director in early 2006, responsible for lead relationship manager for advertising and brand agency initiatives. MediaVest was founded as the unbundled media unit of D'Arcy, an agency network formerly part of Bcom3. D'Arcy was dissolved at Bcom3's merger with Publicis Groupe. Estimated revenue for 2005 was revised by Ad Age. Revenue for 2006 is based on projected billings from Recma.
Top executive: Laura Desmond, CEO-MediaVest USA
Headquarters: MediaVest USA / 1675 Broadway, New York, N.Y. 10019 / Phone: (212) 468-4000 / Fax: (212) 468-4100 / URL: www.mediavestww.com


Optimedia International U.S.*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$82.6$81.02.0
Offices20062005% chg
Worldwide1591590.0
U.S.550.0
Non-U.S.1541540.0
Notes: Optimedia International U.S., a media specialist company, is one of two operating units of ZenithOptimedia. The other is Zenith Media. Optimedia came into the combo as the unbundled media service for Publicis network; Zenith is the unbundled unit of Saatchi & Saatchi. In mid-2006, Antony Young became president at the retirement of Mike Drexler. Mr. Young had been CEO of ZenithOptimedia U.K. Group. Estimated revenue for 2005 was revised by Ad Age. Revenue estimated for 2006 is based on projected billings from Recma.
Top executive: Antony Young, pres
Headquarters: Optimedia International U.S. / 375 Hudson St., New York, N.Y. 10014 / Phone: (212) 820-3200 / Fax: (212) 820-3300 / URL: www.zenithoptimedia.com


SMG Directory Marketing
Agency totals
Employees20062005% chg
U.S.705137.3
Offices20062005% chg
U.S.5366.7
Notes: SMG Directory Marketing is a directory advertising media unit.
Top executive: Kathleen DeCare-Aden, CEO
Headquarters: SMG Directory Marketing / 3000 Lakeside Dr, Ste. 305 S, Bannockburn, Ill. 60015 / Phone: (800) 833-1100 / Fax: (847) 559-1970 / URL: www.smgdm.com


SMG Multicultural
Agency totals
Employees20062005% chg
U.S.624055.0
Offices20062005% chg
U.S.3250.0
Notes: SMG Multicultural became the umbrella in March 2007 for Chicago-based Tapestry and MV42, New York, created at the same time. MV42 also goes by the name of 42 Degrees of MediaVest to reflect its heritage within Starcom MediaVest Group. Tapestry and MV42 handle media buying and planning and are involved with Hispanic, African-American, Asian and emerging markets consumers. Monica Gadsby is CEO of SMG Multicultural and remains CEO of Tapestry as well. MV42 is led by Caleb Windover, VP-managing director. MV42, which employs 13, is located at 1675 Broadway, New York, N.Y. 10019. Phone: (212) 468-4000. Tapestry remains headquartered at 35 W. Wacker Dr. in Chicago.
Top executive: Monica Gadsby, CEO SMG Multicultural & Tapestry
Headquarters: SMG Multicultural / 35 W. Wacker Dr., Chicago, Ill. 60601 / Phone: (312) 220-5300 / Fax: (312) 220-6561 / URL: www.tapestrypartners.com


Starcom MediaVest Group*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$628.1$589.76.5
U.S.$447.5$425.35.2
Non-U.S.$180.6$164.49.9
Employees20062005% chg
Worldwide5,8005,4865.7
U.S.2,1001,88611.3
Non-U.S. 3,700 3,600 2.8
Offices20062005% chg
Worldwide73721.4
U.S.550.0
Non-U.S.68671.5
Notes: Starcom MediaVest Group (SMG) is a full-service media company. The U.S. revenue shown is the sum of Starcom and MediaVest operations in the U.S. At the international level, Starcom and MediaVest operations are merged as SMG. SMG includes: Starcom USA, Chicago; MediaVest USA, New York; GM Planworks, Chicago; Tapestry, a Chicago-based multicultural unit; StarLink Worldwide, Chicago, a unit for small to mid-sized ad agencies and media buying, planning and strategy services; Halogen, a New York-based direct response unit; SMG Directory Marketing, Northbrook, Ill.; Play, Chicago-based videogame marketing specialist; Starcom IP, Chicago, a digital and online media company. Jack Klues was promoted to chief executive of Publicis Group Media (PGM) in October 2005. His position as chief executive of Starcom MediaVest Group was awarded to Renetta McCann, then CEO of SMG/The Americas. Laura Desmond in late 2006 was named CEO of America operations at Starcom MediaVest. Previously, she was CEO at MediaVest USA, New York. Estimated revenues for 2005 were revised. Revenue estimates for 2006 based on projected billings from Recma.
Top executive: Renetta McCann, global CEO
Headquarters: Starcom MediaVest Group / 35 W. Wacker Dr., Chicago, Ill. 60601 / Phone: (312) 220-3535 / Fax: (312) 220-6530 / URL: www.smvgroup.com


Starcom USA*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$288.5$277.24.1
Employees20062005% chg
U.S.80469615.5
Offices20062005% chg
U.S.34-25.0
Notes: Starcom USA is a media specialist company. Its U.S. numbers and those of MediaVest are part of worldwide billings of Starcom MediaVest. In August 2006, Steven Feuling became chief consumer officer, Chris Boothe, chief activation officer, Andrew Swinand, chief client officer, and Kathy Ring, head of Starcom's Los Angeles office. Estimated revenue for 2005 was revised by Ad Age. Revenue estimated for 2006 is based on projected billings from Recma.
Top executive: John Muszynski, CEO
Headquarters: Starcom USA / 35 W. Wacker Dr., Chicago, Ill. 60601 / Phone: (312) 220-3535 / Fax: (312) 220-6511 / URL: www.smvgroup.com


StarLink
Notes: StarLink within SMG is a media services firm serving small to mid-sized clients.
Top executive: Ken Zasky, pres
Headquarters: StarLink / 222 Merchandise Mart Plaza, Ste. 2100, Chicago, Ill. 60654 / Phone: (312) 970-8400 / Fax: (312) 970-8464 / URL: www.starlinkworldwide.com


Zenith Media USA*
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$151.9$148.92.0
Offices20062005% chg
U.S.14137.7
Notes: Zenith Media USA is a media specialist company that came out of Saatchi & Saatchi Advertising and the former Cordiant Communications Group (Bates Worldwide). Outside the U.S., Zenith and its sibling, Optimedia International U.S., are part of ZenithOptimedia. Zenith in late 2006 bought Moxie Interactive, an Atlanta interactive shop employing 180. Moxie retained its name and operates as a free-standing unit under the leadership of Kris Zagoria, its founder and CEO. Estimated revenue for 2005 was revised by Ad Age. Revenue estimated for 2006 is based on projected billings from Recma.
Top executive: Tim Jones, CEO-ZenithOptimedia USA
Headquarters: Zenith Media USA / 299 W. Houston St., New York, N.Y. 10014 / Phone: (212) 859-5100 / Fax: (212) 727-9495 / URL: www.zenithoptimedia.com


ZenithOptimedia*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$482.3$447.37.8
U.S.$234.5$229.92.0
Non-U.S.$247.8$217.414.0
Offices20062005% chg
Worldwide1751628.0
U.S.16160.0
Non-U.S.1591468.9
Notes: ZenithOptimedia is the global media services company that operates in the U.S. as separate media agencies Zenith Media USA and Optimedia International U.S., each with its own management group and independent IT systems. Revenues are estimates based on projected billings from Recma.
Top executive: Steve King, CEO-ww London; Tim Jones, CEO-Americas
Headquarters: ZenithOptimedia / 24 Percy Street, London, U.K. W1T 2BS / Phone: 44 20 7961 1000 / Fax: 44 20 7961 1113 / URL: www.zenithoptimedia.com


Public relations agencies

Publicis PR Corporate Communications Group*
Agency totals
Revenue ($ in millions)20062005% chg
Worldwide$272.6$236.715.2
U.S.$92.7$90.03.0
Non-U.S.$179.9$146.722.6
Notes: Publicis PR Corporate Communications Group is a Publicis Groupe holding for PR companies, including Manning, Selvage & Lee and Winner & Associates. MSL operates North American offices in Detroit, Atlanta, Boston, Chicago, Los Angeles, New York, San Francisco, Washington and Toronto. Winner is a Los Angeles firm. Total revenues are Ad Age estimates.


Manning Selvage & Lee
Agency totals
Offices20062005% chg
Worldwide413517.1
U.S.10100.0
Non-U.S.312524.0
Notes: MS&L is an international PR agency with 41 worldwide offices. The firm also has an extensive international affiliate network. MS&L specializes in healthcare, corporate, consumer marketing, technology and digital. The agency boosted its Latin American affiliate network to 14 countries in mid-year 2006 by adding eight agencies from eight other countries. Agency offices also were opened in Tokyo and Dubai. This April, Publicis acquired McGinn Group, an Arlington, Va., specialist in risk and innovation, corporate affairs, litigation communications and issues advocacy and crisis management. The shop, merged into the MS&L practice, has been renamed McGinn MS&L.
Top executive: Mark Hass, global CEO
Headquarters: Manning Selvage & Lee / 1675 Broadway, New York, N.Y. 10019 / Phone: (212) 468-4200 / Fax: (212) 468-4007 / URL: www.mslpr.com
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