Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

PYTKA, L.A. - Founded: 1972

By Ti Published on .

Principals: Joe Pytka, Director; Tara Fitzpatrick, Executive Producer; Tracie Heileson, Controller

So many years so many (PAs'/producers'/creatives') tears and Pytka remains relevant with his command of three things: the story, the story and the story. While the big-show, celeb-fueled jobs continue, Pyka shines with work like last year's FedEx campaign of strange tales recollected, out of BBDO and, more recently, the serial Secret campaign out of Leo Burnett/Chicago. The Secret work continues with new spots following the sweat-inducing saga of a couple dealing with life's twists and turns.

Most Popular
In this article: