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PYTKA, L.A. - Founded: 1972

By Ti Published on .

Principals: Joe Pytka, Director; Tara Fitzpatrick, Executive Producer; Tracie Heileson, Controller

So many years so many (PAs'/producers'/creatives') tears and Pytka remains relevant with his command of three things: the story, the story and the story. While the big-show, celeb-fueled jobs continue, Pyka shines with work like last year's FedEx campaign of strange tales recollected, out of BBDO and, more recently, the serial Secret campaign out of Leo Burnett/Chicago. The Secret work continues with new spots following the sweat-inducing saga of a couple dealing with life's twists and turns.

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