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Profile from the 2007 Agency Report

Published on .

43 RPA
Revenue ($ in millions)20062005% chg
Employees20062005% chg
Offices20062005% chg
Notes: RPA is a marketing organization that includes the agency of the same name (formerly Rubin Postaer & Associates), based in Santa Monica, Calif., and with a full-service office in Chicago, and Open Minds Agency, a full-service shop in Irvine, Calif. RPA has six field offices (Atlanta, Boston, Dallas, Denver, Moorestown, N.J., and Portland, Ore.) that handle dealer groups of American Honda Motor Co. American Honda consolidated its account from multiple shops into RPA in 1994.
Top executive: Gerrold Rubin/Larry Postaer, pres & CEO/exec VP & dir-creative svcs
Headquarters: RPA/2525 Colorado Ave., Santa Monica, Calif. 90404/Phone: (310) 394-4000/Fax: (310) 917-2565/URL: www.rpa.com

An asterisk (*) indicates figures are Ad Age estimates.

Traditional agencies
Open Minds Agency
Agency totals
Revenue ($ in millions)20062005% chg
Employees20062005% chg
Offices20062005% chg
Notes: Open Minds Agency, a traditional shop, was acquired in 2002, the year it started. It is a wholly owned subsidiary of RPA.
Top executive: Mark Choate, pres & dir-creative svcs
Headquarters: Open Minds Agency / 4 Park Plaza, Ste. 650, Irvine, Calif. 92614 / Phone: (949) 255-4300 / Fax: (949) 255-4400 / URL: www.openmindsagency.com

Agency totals
Revenue ($ in millions)20062005% chg
Employees20062005% chg
Offices20062005% chg
Notes: RPA was founded by Gerry Rubin and Larry Postaer in 1986 when they left the Los Angeles office of Needham Harper & Steers. Rubin Postaer & Associates, its name then, has expanded from its Santa Monica, Calif.-base to Chicago, Portland, Ore., Moorestown, N.J., Denver, Dallas, and Atlanta largely to direct advertising for the diverse dealer groups of American Honda, its largest account. RPA is involved in traditional advertising, interactive, direct and event marketing. The agency in October 2006 named Shelley Watson, VP, director of entertainment to head up media buying and planning for the Metro-Goldwyn-Mayer account gained earlier in the year. She previously was head of broadcasting investment at Starcom's Los Angeles shop.
Top executive: Gerrold Rubin, pres & CEO
Headquarters: RPA / 2525 Colorado Ave., Santa Monica, Calif. 90404 / Phone: (310) 394-4000 / Fax: (310) 633-6915 / URL: www.rpa.com

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