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Sapient Corp.

Profile from the 2007 Agency Report

Published on .

12 Sapient Corp.
Revenue ($ in millions)20062005% chg
Employees20062005% chg
Offices20062005% chg
Notes: Sapient is a publicly held business consulting and technology services firm involved in SAP (back-end office programs), outsourcing technology solutions and what it terms experience marketing, a digital media and related services operation that accounts for an estimated 66% of revenue. The company underwent wholesale management changes in 2006 and 2007. Alan J. Herrick was moved up from exec VP to president-CEO in October 2006, replacing co-founder Jerry A. Greenberg, and Jeff Cunningham was named chairman. Mr. Greenberg resigned as co-chairman-CEO and J. Stuart Moore stepped down as co-chairman in October 2006 after Sapient's board began investigating practices related to backdating of past stock-option grants. Additionally, Joseph S. Tibbetts Jr. moved over from Novell to become CFO, Gaston Legorburu was named chief creative officer and Preston B. Bradford was promoted to chief operations & administrative officer. The company's COO, Sheeroy Desai, left in first quarter 2007. In January 2006, Sapient acquired Planning Group International, now merged into Sapient's experience marketing unit. Half of Sapient's personnel work out of its Bangalore and New Delhi offices.
Top executive: Alan J. Harrick, pres & CEO
Headquarters: Sapient Corp./25 First St., Cambridge, Mass. 02141/Phone: (617) 621-0200/Fax: (617) 621-1300/URL: www.sapient.com

An asterisk (*) indicates figures are Ad Age estimates.

Integrated marketing agencies
Agency totals
Revenue ($ in millions)20062005% chg
Employees20062005% chg
Non-U.S. 2,240 1,604 39.7
Offices20062005% chg
Notes: Sapient returns are for the experience marketing side of Sapient Corp. Current year figures include 11 months of Planning Group International (PGI), a Miami-based integrated marketing agency acquired by Sapient in January 2006.
Top executive: Alan J. Herrick, pres & CEO
Headquarters: Sapient / 25 First St., Cambridge, Mass. 02141 / Phone: (617) 621-0200 / Fax: (617) 621-1300 / URL: www.sapient.com

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