|42 Scholz & Friends Group |
|Revenue ($ in millions)||2006||2005||% chg|
Scholz & Friend, Berlin/Hamburg, has shown strong growth (up 15% in 2006) and has been expanding into new fields this year, beginning with establishing the Scholz & Friends Public Relations Group and following that up in March 2007 by acquiring a top ranking direct marketing agency Ggk DialogGroup, Frankfurt. Ggk DialogGroup employs 450 and generates about $25 million in revenue from such clients as American Express, BMW Group, Deutsche Leasing and T-Online. Scholz & Friends and Interpublic's Lowe
just started Lowe Deutschland, 80% owned by S&F Group and 20% by Lowe, after Lowe shuttered its German offices early in 2007. The main client of the venture is Unilever, which came with Lowe. Separately, Scholz & Friends reached a cooperative agreement with Lowe Worldwide that enables S&F to use Lowe's network in Asia and North and South America as well as other Interpublic offices worldwide. During 2006, S&F offices won about 100 new accounts, including Discounter Real, ZEWA toilet paper by SCA, Hamburg-Mannheimer insurance, Commerzbank, Tochiba and Loewe; lost were AOL and DaimlerChrysler trucks. Scholz & Friends pitched unsuccessfully for BMW's German budget. Scholz & Friends, founded in 1981, has branches in Antwerp, Athens, Belgrade, Budapest, Bucharest, Kiev, London, Madrid, Milan, Moscow, Paris, Prague, Skopje, Stockholm, Vienna, Warsaw and Zurich. The agency is owned 30% by management and 70% by investor Cognetas, the former Electra Europe. The highly creative agency was named the most successful German creative agency in 2006 by Manager Magazin, and trade journals Horizont and Werben & Verkaufen. In Cannes the agency grabbed 10 Lions and was named "direct agency of the year."
Thomas Heilmann, chmn & partner
Scholz & Friends Group/Hanseatic Trade Center, Am Sandtorkai 76, Hamburg, 20457/Phone: 49 403 76 81-0/Fax: 49 403 76 81-681/URL: www.s-f.com
An asterisk (*) indicates figures are Ad Age estimates.
|Traditional agencies |
In July 2003 20 senior executives of Scholz & Friends, with backing from independent private-equity firm, Electra Partners Europe, bought itself back from Cordiant Communications Group. Cordiant, which owned 77% of S&F, was sold to WPP Group at mid-year 2003. Scholz & Friends in November 2001 became Germany's first network agency listed on the Frankfurt Stock Exchange. The network provides integrated services in advertising, sales promotion, PR, direct marketing, brand consultancy and interactive. The network operates across Europe and also in Southeast Asia. Multinational clients contribute more than 50% of total revenues.
Thomas Heilmann, chmn
Scholz & Friends / Hanseatic Trade Center, Am Sandtorkai 76, Hamburg, Germany 20457 / Phone: 49-40-3-76-81-0 / Fax: 49-40-3-76-81-681 / URL: www.s-f.com