SourceLink

Profile from the 2007 Agency Report

Published on .

49 SourceLink
Revenue ($ in millions)20062005% chg
Worldwide$88.7$86.62.4
U.S$88.7$86.62.4
Employees20062005% chg
Worldwide605850-28.8
U.S.605771-21.5
Offices20062005% chg
Worldwide550.0
U.S.550.0
Notes: SourceLink is a full-service direct marketing company specializing in direct mail and message tracking, database development, analysis and targeting, and custom printing. Financial services represent a strong client base at SourceLink, which in 2006, gained Northern Trust and PNC Bank. The agency divested SourceLink Canada in 2006 when the shop was bought by a client and taken inhouse. The selloff of the Canadian unit, which contributed $9 million in revenue, followed divestitures in 2005 of two offices, SourceLink Atlanta and SourceLink Costa Mesa, Calif., collectively representing $6.5 million in revenue. The rationale behind the U.S. cuts: Altanta didn't fit into the company's long-range strategy, and the accounts handled at Costa Mesa could be integrated into other locations without interruption. The company is now seeking expansion on the West Coast via acquisition. Its current offices are in Chicago, Miamisburg, Ohio, Los Angeles, Madison, Miss., and Greenville, S.C.. SourceLink was founded in 1997.
Top executive: Christopher R. Behrens, pres
Headquarters: SourceLink/500 Park Blvd., Ste. 415, Itasca, Ill. 60143/Phone: (847) 595-7635/Fax: (847) 595-7736/URL: www.sourcelink.com

An asterisk (*) indicates figures are Ad Age estimates.

Integrated marketing agencies
SourceLink
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$88.7$86.62.4
Employees20062005% chg
Worldwide605850-28.8
U.S.605771-21.5
Offices20062005% chg
Worldwide56-16.7
U.S.56-16.7
Notes: SourceLink is a full-service direct marketing company specializing in direct mail and message tracking, database development, analysis and targeting, and custom printing. Financial services represent a strong client base at SourceLink, which in 2006, gained Northern Trust and PNC Bank. The agency divested SourceLink Canada in 2006. The selloff of the Canadian unit, which contributed $9 million in revenue, followed divestitures in 2005 of two offices, SourceLink Atlanta and SourceLink Costa Mesa, Calif., collectively representing $6.5 million in revenue. The rationale behind the U.S. cuts: Altanta didn't fit into the company's long-range strategy, and the accounts handled at Costa Mesa could be integrated into other locations without interruption. Its remaining offices are in Chicago, Miamisburg, Ohio, Los Angeles, Madison, Miss., and Greenville, S.C.. SourceLink was founded in 1997.
Top executive: Christopher R. Behrens, pres
Headquarters: SourceLink / 500 Park Blvd., Ste. 415, Itasca, Ill. 60143 / Phone: (847) 595-7635 / Fax: (847) 595-7736 / URL: www.sourcelink.com

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