TBA Global

Profile from the 2007 Agency Report

Published on .

40 TBA Global
Revenue ($ in millions)20062005% chg
Worldwide$120.0$175.0-31.4
U.S$120.0$160.0-25.0
Non-U.S.$0.0$15.0-100.0
Employees20062005% chg
Worldwide225250-10.0
U.S.210230-8.7
Non-U.S.1520-25.0
Offices20062005% chg
Worldwide1719-10.5
U.S.1415-6.7
Non-U.S.34-25.0
Notes: TBA Global is a privately held company that produces corporate events and fully integrated consumer marketing programs. The agency is headquartered in Los Angeles with offices throughout the U.S., Canada and Germany. In November 2006, TBA signed a cooperative agreement with Germany-based VOK DAMS Group, one of Europe's top international special event marketers, to create a global network of event marketing services. Under terms of the agreement, TBA will create and produce programs in North and South America for VOK DAMS customers, and VOK DAMS will provide event and live marketing expertise to TBA's North American-based clients for programs in Europe and Asia.Founded in 1994, TBA Global expanded its base in July 2005 with the acquisition of Alexandria, Va.-based PGI, a strategic event agency and one of Ad Age's top 50 marketing organizations based on 2004 returns. TBA itself had been acquired in 2004 by entertainment industry executive Robert Geddes and JHW Greentree Capital, an affiliate of J.H. Whitney & Co., and Irving Azoff, chairman of Azoff Music Management. Lee Rubenstein was named president-COO in January 2007, coming to TBA from Citigate Broadstreet where he was president.
Top executive: Robert Geddes, CEO
Headquarters: TBA Global/21700 Oxnard St., Ste. 1430, Woodland Hills, Calif. 91367/Phone: (818) 226-2800/Fax: (818) 226-2801/URL: www.tbaglobal.com

An asterisk (*) indicates figures are Ad Age estimates.

Integrated marketing agencies
TBA Global
Agency totals
Revenue ($ in millions)20062005% chg
U.S.$120.0$160.0-25.0
Non-U.S.$0.0$15.0-100.0
Employees20062005% chg
Worldwide210230-8.7
U.S.210230-8.7
Offices20062005% chg
Worldwide1415-6.7
U.S.1415-6.7

Top executive: Robert Geddes, CEO
Headquarters: TBA Global / 21700 Oxnard St., Ste. 1430, Woodland Hills, Calif. 91367 / Phone: (818) 226-2800 / Fax: (818) 226-2801 / URL: www.tbaglobal.com

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