Top 10 Consolidated Agency Networks

Ranked by 2006 worldwide revenue

Published on .

TOP 10 CONSOLIDATED AGENCY NETWORKS
RANKED BY 2006 WORLDWIDE NETWORK REVENUE
RANK WORLDWIDEWORLDWIDE REVENUE
20062005NETWORK AND AGENCIESHEADQUARTERS20062005% CHG
1 1 Dentsu Tokyo $2,487.0 $2,434.5 2.2
Dentsu Tokyo 2,184.6 2,135.2 2.3
Dentsu marketing services and content Tokyo 274.4 268.6 2.2
Colby & Partners Santa Monica, Calif. 21.1 24.6 -14.2
Renegade Marketing Group New York 7.3 6.0 21.5
2 2 McCann Erickson Worldwide New York $2,127.4 $2,084.8 2.0
McCann Erickson Worldwide New York 1,479.2 1,461.1 1.2
MRM Worldwide New York 244.0 227.3 7.3
Momentum Worldwide New York 157.0 144.6 8.6
Campbell Mithun Minneapolis 71.5 70.0 2.1
Martin Agency Richmond, Va. 63.6 60.0 6.0
TM Advertising Irving, Texas 40.5 40.0 1.3
Fitzgerald & Co. Atlanta 25.0 20.0 25.0
Avrett Free Ginsberg New York 22.1 21.0 5.2
Gotham New York 21.0 30.0 -30.0
Sedgwick Rd. Seattle 3.5 10.7 -67.4
3 4 BBDO Worldwide New York $2,099.8 $1,913.6 9.7
BBDO Worldwide New York 1,680.4 1,555.9 8.0
Proximity Worldwide London 283.0 257.0 10.1
Organic San Francisco 102.0 72.0 41.7
Atmosphere BBDO New York 34.4 28.7 19.9
4 3 DDB Worldwide Communications Group New York $2,077.8 $1,928.8 7.7
DDB Worldwide Communications New York 1,263.9 1,190.5 6.2
Rapp Collins Worldwide New York 517.0 470.1 10.0
Tribal DDB New York 150.0 131.5 14.1
Tracy Locke Partnership Dallas 120.0 108.0 11.1
Roberts & Tarlow New York 13.7 15.9 -14.1
Del Rivero Messianu DDB Coral Gables, Fla. 13.1 12.6 4.0
5 5 Ogilvy & Mather Worldwide New York $1,714.1 $1,582.5 8.3
Ogilvy & Mather Worldwide New York 770.0 744.0 3.5
OgilvyOne Worldwide New York 430.3 376.6 14.2
OgilvyAction (was 141) New York 235.7 206.4 14.2
OgilvyInteractive New York 173.5 152.6 13.7
BatesAsia Hong Kong 60.0 60.0 0.0
Diamond Ogilvy Seoul, 44.6 42.9 4.0
6 6 Young & Rubicam Brands New York $1,588.3 $1,455.3 9.1
Y&R Advertising New York 820.0 788.0 4.1
Wunderman New York 615.0 546.0 12.6
VML Kansas City, Mo. 64.0 40.0 60.0
Bravo Group New York 38.5 35.0 10.0
RTC Relationship Marketing Washington 18.6 16.5 13.1
The Campaign Palace Sydney 11.6 11.1 4.0
Kang & Lee New York 11.6 10.1 15.0
SicolaMartin Austin, Texas 9.0 8.6 4.2
7 8 TBWA Worldwide New York $1,523.1 $1,316.2 15.7
TBWA Worldwide New York 1,135.0 950.2 19.4
Integer Group Lakewood, Colo. 131.6 117.0 12.5
Agency.com New York 97.0 97.0 0.0
Zimmerman & Partners Fort Lauderdale, Fla. 90.0 90.0 0.0
Tequila New York 69.5 62.0 12.1
8 7 JWT New York $1,496.7 $1,445.4 3.5
JWT New York 1,286.5 1,245.0 3.3
RMG:Connect London 115.7 110.0 5.2
JWT Employment Communications Los Angeles 36.6 35.0 4.5
Malone Advertising Akron, Ohio 22.0 20.0 10.0
Batey Ads Singapore 21.5 21.5 0.2
JWT C.E.T. Atlanta 14.4 14.0 3.0
9 9 Publicis Worldwide Paris $1,243.8 $1,220.2 1.9
Publicis Worldwide Paris 1,177.8 1,154.2 2.0
Publicis Dialog New York 66.0 66.0 0.0
10 10 Leo Burnett Worldwide Chicago $1,185.0 $1,143.1 3.7
Leo Burnett Worldwide Chicago 909.0 889.1 2.2
Arc Worldwide Chicago 219.0 198.0 10.6
Beacon Communications Tokyo 50.0 50.0 0.0
Lapiz Hispanic Marketing Chicago 7.0 6.0 16.7
Notes: Ad Age estimates. Dollars in millions. Networks include only traditional advertising & marketing services elements; excluded are media, healthcare & PR. Apart from these exclusions, this shows networks as they see themselves, a bundle of services often integrated into a common P&L.
In this article:
Most Popular