Top 50 Marketing Organizations

Ranked by worldwide revenue

Published on .

TOP 50 MARKETING ORGANIZATIONS
RANKED BY WORLDWIDE REVENUE IN 2006 IN MILLIONS OF DOLLARS
RANK WORLDWIDE REVENUEU.S. REVENUEREVENUE OUTSIDE THE U.S.
20062005AGENCYHEADQUARTERS20062005% CHG20062005% CHG20062005% CHG
1 1 1 Omnicom Group
New York $11,376.9 $10,481.1 8.5 $6,194.0 $5,743.9 7.8 $5,182.9 $4,737.2 9.4
2 2 2 WPP Group
London 10,819.6 9,739.8 11.1 4,195.9 3,818.8 9.9 6,623.7 5,921.0 11.9
3 3 3 Interpublic Group of Cos.
New York 6,190.8 6,274.3 -1.3 3,441.2 3,461.1 -0.6 2,749.6 2,813.2 -2.3
4 4 4 Publicis Groupe
Paris 5,871.3 5,472.2 7.3 2,676.6 2,533.1 5.7 3,194.7 2,939.1 8.7
5 5 5 Dentsu
Tokyo 2,950.7 2,887.8 2.2 46.5 48.4 -4.0 2,904.3 2,839.4 2.3
6 6 6 Havas
Suresnes, France 1,841.0 1,808.0 1.8 687.4 712.8 -3.6 1,153.6 1,095.2 5.3
7 7 7 Aegis Group
London 1,825.8 1,577.6 15.7 489.4 446.1 9.7 1,336.4 1,131.5 18.1
8 8 8 Hakuhodo DY Holdings
Tokyo 1,337.0 1,364.0 -2.0 0.0 0.0 NA 1,337.0 1,364.0 -2.0
9 13 9 aQuantive
Seattle 442.2 308.4 43.4 352.1 270.3 30.2 90.2 38.1 136.8
10 9 10 Asatsu-DK
Tokyo 430.0 444.8 -3.3 2.9 2.7 6.8 427.1 442.1 -3.4
11 11 11 MDC Partners
Toronto/New York 423.7 363.4 16.6 355.9 305.2 16.6 67.8 58.1 16.6
12 12 12 Sapient Corp.
Cambridge, Mass. 406.0 319.5 27.1 296.4 226.8 30.7 109.6 92.7 18.2
13 10 13 Carlson
Minneapolis 390.0 370.0 5.4 282.0 266.0 6.0 108.0 104.0 3.8
14 18 14 Epsilon
Irving, Texas 300.0 184.4 62.7 300.0 184.4 62.7 0.0 0.0 NA
15 14 15 Aspen Marketing Services
West Chicago, Ill. 278.0 239.0 16.3 278.0 239.0 16.3 0.0 0.0 NA
16 NA16 Cheil Communications
Seoul 256.3 NA NA 20.5 18.5 11.3 235.7 192.3 22.6
17 17 17 George P. Johnson Co.
Auburn Hills, Mich. 213.2 203.0 5.0 159.2 142.4 11.8 54.0 60.6 -11.0
18 15 18 HealthStar Communications*
Woodbridge, N.J. 213.0 213.0 0.0 213.0 213.0 0.0 0.0 0.0 NA
19 19 19 LBI International
Stockholm 212.4 184.1 15.3 40.0 35.0 14.3 172.4 149.1 15.6
20 32 20 Media Square*
London 196.0 132.9 47.5 12.5 7.1 76.7 183.5 125.9 45.8
21 34 21 inVentiv Communications (formerly inChord)
Westerville, Ohio 191.7 118.0 62.5 180.3 115.0 56.8 11.3 3.0 278.1
22 24 22 Cossette Communication Group
Quebec City 190.2 164.1 15.9 20.0 26.9 -25.7 170.2 137.2 24.1
23 21 23 Harte-Hanks Direct
Langhorne, Pa. 180.8 174.1 3.8 180.8 174.1 3.8 0.0 0.0 NA
24 22 24 Clemenger Communications
Melbourne 174.1 166.0 4.9 0.0 0.0 NA 174.1 166.0 4.9
25 23 25 Doner
Southfield, Mich. 173.1 164.3 5.4 162.5 150.5 8.0 10.6 13.8 -23.1
26 31 26 STW Group
Sydney 171.3 134.0 27.8 0.0 0.0 NA 171.3 134.0 27.8
27 NA27 Media Consulta
Berlin 167.5 NA NA 0.0 0.0 NA 167.5 152.2 10.1
28 28 28 Richards Group
Dallas 160.0 148.0 8.1 160.0 148.0 8.1 0.0 0.0 NA
28 30 29 Mosaic Sales Solutions
Irving, Texas 160.0 146.5 9.2 115.9 106.4 8.9 44.1 40.1 10.0
30 27 30 Alloy Media & Marketing
New York 157.2 151.8 3.5 157.2 151.8 3.5 0.0 0.0 NA
31 38 31 Merkle
Lanham, Md. 149.5 108.0 38.4 149.5 108.0 38.4 0.0 0.0 NA
32 29 32 Protocol Integrated Direct Marketing
Sarasota, Fla. 148.0 148.0 0.0 128.0 128.0 0.0 20.0 20.0 0.0
33 25 33 Tokyu Agency
Tokyo 145.5 154.1 -5.6 0.0 0.0 NA 145.5 154.1 -5.6
34 35 34 Chime Communications
London 144.3 114.2 26.3 1.7 1.2 41.7 142.6 113.0 26.1
35 33 35 M&C Saatchi
London 139.0 123.3 12.7 6.7 5.8 14.3 132.3 117.4 12.7
36 49 36 Creston*
London 135.0 78.8 71.3 0.0 0.0 NA 135.0 78.8 71.3
37 36 37 Bartle Bogle Hegarty*
London 130.0 110.0 18.2 25.0 21.0 19.0 105.0 89.0 18.0
38 40 38 Wieden & Kennedy
Portland, Ore. 127.8 102.9 24.2 76.7 58.9 30.3 51.1 44.0 16.1
39 37 39 Marketing Store
Lombard, Ill. 121.4 108.2 12.3 50.3 47.4 6.2 71.1 60.8 17.0
40 20 40 TBA Global
Woodland Hills, Calif. 120.0 175.0 -31.4 120.0 160.0 -25.0 0.0 15.0 -100.0
41 44 41 Cramer-Krasselt
Chicago 117.9 96.2 22.6 117.9 96.2 22.6 0.0 0.0 NA
42 42 42 Scholz & Friends Group
Hamburg 113.7 99.0 14.8 0.0 0.0 NA 113.7 99.0 14.8
43 41 43 RPA
Santa Monica, Calif. 108.3 102.2 6.0 108.3 102.2 6.0 0.0 0.0 NA
44 45 44 Serviceplan Agenturgruppe
Munich 104.6 91.8 13.9 0.0 0.0 NA 104.6 91.8 13.9
45 43 45 Armando Testa Group*
Turin 103.9 98.0 6.0 0.0 0.0 NA 103.9 98.0 6.0
46 58 46 AKQA
San Francisco 98.0 62.0 58.1 98.0 62.0 58.1 0.0 0.0 NA
47 39 47 Ambrosi
Chicago 94.1 104.2 -9.7 94.1 104.2 -9.7 0.0 0.0 NA
48 57 48 IMC2
Dallas 92.7 64.0 44.9 92.7 64.0 44.9 0.0 0.0 NA
49 47 49 SourceLink
Itasca, Ill. 88.7 86.6 2.4 88.7 86.6 2.4 0.0 0.0 NA
50 50 50 Jung von Matt
Hamburg 87.1 74.1 17.5 0.0 0.0 NA 87.1 74.1 17.5
Notes: Dollars in millions. Revenue supplied by companies via Ad Age questionnaire, obtained from public documents or estimated by Ad Age. An asterisk (*) indicates estimate. WPP, Publicis and Havas U.S. totals are actually for North America. The 2005 figures are based on data collected and/or adjusted in 2007. Foreign currency conversions for the above: euro at $1.249891 in 2006 vs. $1.2375 in 2005; British pound at $1.831409 vs. $1.8125; Japanese yen at $0.008604 vs. $0.009023; Australian dollar at $0.750327 vs. $0.760833; Canadian dollar at $0.882854 vs. $0.827586. See report methodology in DataCenter at adage.com, where a free Agency Profiles Yearbook (a PDF) also can be downloaded. The Yearbook provides profiles and data on the world's Top 50 marketing organizations and the world's 10 largest independent agency networks.
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