Top Media Specialists by Billings

Recma's projected billings for media specialists in 2006

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TOP MEDIA SPECIALISTS BY BILLINGS
Note: Advertising Age revised the Top Media Specialists billings tables May 2, 2007. Ad Age chose to base its original tables on Recma's projected 2006 and projected 2005 billings. The revised tables reflect Recma's preferred presentation, using projected 2006 and final ("definitive") 2005 billings. Recma will release final 2006 figures later in 2007.
WORLDWIDE (dollars in billions)
RANK RECMA'S WORLDWIDE BILLINGS
20062005MEDIA SPECIALIST [PARENT]HEADQUARTERS20062005% CHG
1 2 Starcom MediaVest Group (1) [Publicis] Chicago $25.58 $21.78 17.4
2 1 OMD Worldwide (2) [Omnicom] New York 24.88 23.12 7.6
3 3 MindShare [WPP] London/New York 23.85 22.48 6.1
4 4 Carat [Aegis] London 20.74 20.02 3.6
5 5 ZenithOptimedia [Publicis] London 19.29 17.81 8.3
6 7 Mediaedge:cia [WPP] London/New York 18.75 16.51 13.5
7 6 MediaCom [WPP] New York 17.92 16.53 8.4
8 8 Universal McCann (3) [Interpublic] New York 13.60 15.22 -10.6
9 9 Initiative (3) [Interpublic] New York 12.26 11.91 2.9
10 10 MPG [Havas] Barcelona 9.77 9.06 7.8
IN THE U.S. (dollars in billions)
RANK RECMA'S U.S. BILLINGS
20062005MEDIA SPECIALIST [PARENT]HEADQUARTERS20062005% CHG
1 2 MindShare [WPP] New York $11.30 $10.49 7.8
2 1 OMD Worldwide [Omnicom] New York 11.29 10.75 5.1
3 3 Starcom USA [Publicis] Chicago 9.56 8.26 15.7
4 4 Mediaedge:cia [WPP] New York 7.88 6.92 13.8
5 9 MediaVest [Publicis] New York 7.27 5.59 30.0
6 6 Carat (4) [Aegis] New York 7.06 6.63 6.4
7 7 MediaCom [WPP] New York 6.39 6.16 3.8
8 8 Zenith Media USA [Publicis] New York 6.34 6.00 5.6
9 5 Universal McCann (3) [Interpublic] New York 5.83 6.89 -15.4
10 10 Initiative (3) [Interpublic] New York 5.61 5.46 2.7
11 11 PHD [Omnicom] New York 4.75 4.45 6.9
12 13 MPG [Havas] New York 2.48 2.27 9.3
13 12 Optimedia International U.S. [Publicis] New York 2.27 2.41 -6.0
14 14 Horizon Media New York 1.50 1.10 36.4
15 15 Active International Pearl River, N.Y. 1.05 0.88 19.8
OUTSIDE THE U.S. (dollars in billions)
RANK RECMA'S BILLINGS OUTSIDE THE U.S.
20062005MEDIA SPECIALIST [PARENT]HEADQUARTERS20062005% CHG
1 1 Carat [Aegis] London $13.69 $13.39 2.2
2 2 OMD Worldwide [Omnicom] New York 13.59 12.37 9.9
3 3 MindShare [WPP] London/New York 12.55 11.99 4.7
4 4 MediaCom [WPP] New York 11.53 10.37 11.2
5 5 Mediaedge:cia [WPP] London/New York 10.88 9.59 13.5
6 6 ZenithOptimedia [Publicis] London 10.69 9.40 13.7
7 8 Starcom MediaVest Group [Publicis] Chicago 8.26 7.52 9.8
8 7 Universal McCann [Interpublic] New York 7.77 8.33 -6.7
9 9 MPG [Havas] Barcelona 7.30 6.79 7.5
10 10 Initiative [Interpublic] New York 6.07 5.86 3.6
PARENT COMPANY, WORLDWIDE (dollars in billions)
RANK RECMA'S WORLDWIDE BILLINGS
20062005MEDIA SPECIALIST [PARENT]HEADQUARTERS20062005% CHG
1 1 WPP (5) London $60.51 $55.51 8.9
2 2 Publicis Paris 44.87 39.60 13.3
3 3 Omnicom New York 30.52 28.48 7.2
4 4 Interpublic New York 25.86 27.13 -4.7
5 5 Aegis London 23.53 22.85 3.0
6 6 Havas Suresnes, France 9.77 9.06 7.8
Notes: Recma Institute, Paris, is the source for all billings figures except Active International; figures drawn from Recma's 2006 projections and 2005 definitive results. Active's figures submitted by agency. Percentages rounded.
1. Starcom MediaVest Group worldwide figures include Starcom, MediaVest and StarLink ($495 million in billings in '06 and $410 million in '05, including diversified services).
2. OMD includes Prometheus.
3. Newspaper Services of America, Outdoor Services and Wahlstrom Group billings are split between Universal McCann and Initiative; Initiative includes PIC-TV and 50% of ID Media. Initiative worldwide total includes Media Partnership and Media First International.
4. Carat billings for U.S. include Isobar, Marketing Management Analytics, Copernicus Marketing Consulting and Posterscope.
5. WPP billings include full-year returns for the past two years for MediaCom, media agency of Grey Global Group. WPP acquired Grey Global on March 1, 2005.
Parent ownership of media agencies: Havas�MPG; Interpublic�Universal McCann and Initiative; Omnicom�OMD and PHD ($5.64 billion in '06, up 5.3% from $5.36 billion); Aegis�Carat and Vizeum ($2.79 billion in '06, down 1.6% from $2.83 billion); Publicis�Starcom MediaVest Group and ZenithOptimedia; WPP�MindShare, Mediaedge:cia and MediaCom.
Recma monitors media buying and planning on a worldwide basis. In the U.S., Recma's primary source is TNS Media Intelligence. Recma also includes planning and diversified services estimates in its totals. Recma will release its definitive 2006 rankings later in 2007.
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