Top Multicultural Agencies

Hispanic, African-American and Asian-American agencies ranked by 2006 revenue.

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TOP MULTICULTURAL AGENCIES
HISPANIC
RANK U.S. REVENUE
20062005AGENCY [PARENT]HEADQUARTERS20062005% CHG
1 1 Bromley Communications* [Publicis] San Antonio $44.0 $40.0 10.0
2 2 GlobalHue Southfield, Mich. 42.4 36.3 17.0
3 3 Bravo Group* [WPP] New York 38.5 35.0 10.0
4 4 Dieste Harmel & Partners* [Omnicom] Dallas 38.5 35.0 10.0
5 5 Vidal Partnership New York 26.0 24.0 8.6
6 7 Lopez Negrete Communications Houston 21.2 20.3 4.6
7 8 Zubi Advertising Services Coral Gables, Fla. 19.0 18.0 5.6
8 6 Accentmarketing* [Interpublic] Coral Gables, Fla. 18.0 21.0 -14.3
9 10 Conill* [Publicis] New York 17.4 14.5 20.0
10 13 Winglatino* [WPP] New York 16.5 12.5 32.0
11 9 La Agencia de Orci & Asociados* Los Angeles 15.5 15.2 2.4
12 18 Hispanic Group Corp. Miami 14.2 7.3 95.3
13 14 Casanova Pendrill* [Interpublic] Costa Mesa, Calif. 13.5 10.0 35.0
14 12 Del Rivero Messianu DDB* [Omnicom] Coral Gables, Fla. 13.1 12.6 3.9
15 11 De la Cruz Group Guaynabo, P.R. 12.6 13.7 -8.2
16 16 Arvizu Advertising & Promotions Phoenix 10.3 8.1 27.0
17 15 Reynardus & Moya Advertising New York 9.2 8.6 6.9
18 19 HeadQuarters Advertising San Francisco 9.0 6.9 30.4
19 23 Grupo Gallegos Long Beach, Calif. 8.5 6.7 26.9
20 17 LatinWorks Marketing [Omnicom] Austin, Texas 8.3 7.4 12.4
21 20 Machado Garcia Serra Coral Gables, Fla. 7.2 6.9 4.6
22 26 Lapiz Hispanic Marketing* [Publicis] Chicago 7.0 6.0 16.7
23 25 Al Punto Tustin, Calif. 6.9 6.1 13.1
24 24 San Jose Group Chicago 6.6 6.6 0.1
25 36 Latinvox New York 6.5 3.6 84.2
AFRICAN-AMERICAN
RANK U.S. REVENUE
20062005AGENCY [PARENT]HEADQUARTERS20062005% CHG
1 1 GlobalHue Southfield, Mich. $40.7 $34.8 17.0
2 2 Carol H. Williams Advertising* Oakland, Calif. 34.7 33.0 5.0
3 3 Burrell Communications Group* [Publicis] Chicago 28.0 27.0 3.7
4 4 UniWorld Group [WPP] New York 21.7 20.8 4.3
5 5 Matlock Advertising & Public Relations Atlanta 9.9 8.5 16.3
6 7 Fuse St. Louis 8.7 8.0 8.0
7 6 E. Morris Communications Chicago 8.0 8.2 -2.6
8 9 Footsteps* [Omnicom] New York 6.5 4.5 44.4
9 8 Anderson Communications Atlanta 4.7 4.7 0.0
10 NA Images USA Atlanta 4.4 0.0 NA
ASIAN-AMERICAN
RANK U.S. REVENUE
20062005AGENCY [PARENT]HEADQUARTERS20062005% CHG
1 1 PanCom International* Los Angeles $15.0 $10.5 42.4
2 2 Kang & Lee* [WPP] New York 11.6 10.1 14.9
3 4 Admerasia New York 9.8 7.9 23.4
4 3 A Partnership New York 8.7 9.0 -3.8
5 5 InterTrend Communications Long Beach, Calif. 8.0 7.2 11.6
6 6 IW Group* [Interpublic] West Hollywood, Calif. 7.8 6.7 16.5
7 7 Time Advertising Millbrae, Calif. 6.9 6.1 12.7
8 9 AdAsia Communications New York 4.4 3.3 34.1
9 8 Ethnic Solutions Los Angeles 4.1 3.8 6.6
10 10 Dae Advertising San Francisco 2.9 2.9 0.4
Notes: Dollars in millions. An asterisk (*) indicates figures are Ad Age estimates. Parent names in brackets indicate an affiliation with one of the top marketing organizations. In most cases, the "parent" owns a minority stake. 1) GlobalHue is a multicultural agency with 4% of its revenue from Asian-American advertising. Ad Age estimates its total U.S. revenue for 2006 at $86.6 million, up 17% from $74 million in 2005.
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