Totals by Discipline

2006 U.S. Agency revenue from marketing communications

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TOTALS BY DISCIPLINE
2006 U.S. AGENCY REVENUE FROM MARKETING COMMUNICATIONS
U.S. REVENUE BY DISCIPLINE
DISCIPLINE20062005%CHGDISC. % OF TOTALBIG 4'S % OF DISC.
Advertising $10,258 $9,842 4.2 36.4 54.5
Media 2,844 2,732 4.1 10.1 68.5
Subtotal advertising/media 13,103 12,573 4.2 46.4 57.5
Direct marketing 3,692 3,270 12.9 13.1 41.1
Sales promotion 2,490 2,405 3.5 8.8 47.8
Interactive 3,668 2,979 23.1 13 30.6
Healthcare 2,136 1,960 9 7.6 73.7
Public Relations 3,124 2,740 14 11.1 60.9
Subtotal marketing svcs. 15,110 13,354 13.1 53.6 48.4
Total 28,212 25,927 8.8 100 52.6
Notes: Dollars in millions. Big 4: Omnicom, WPP, Interpublic, Publicis. Source: Ad Age DataCenter estimates. Published April 30, 2007.
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