Magazine Ad-Page Leaders Fourth Quarter 2007

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Magazine ad page leaders
For Jan-Dec 2007
Advertising Pages Advertising Dollars
RankMagazine20072006% change20072006% change
1 People 3,889.30 3,741.18 4.0 979,760,812 872,662,736 12.3
2 New York Times Magazine 3,881.03 3,964.60 -2.1 434,383,751 427,154,630 1.7
3 New York Magazine 3,338.05 3,200.75 4.3 227,382,026 195,571,863 16.3
4 Forbes 3,233.78 3,395.53 -4.8 369,343,727 342,177,646 7.9
5 Vogue 3,201.66 3,057.12 4.7 419,036,800 380,865,776 10.0
6 InStyle 3,160.71 3,486.60 -9.3 397,182,207 410,050,090 -3.1
7 Time Out New York 3,080.08 3,189.61 -3.4 54,739,169 53,063,712 3.2
8 Power & Motoryacht 2,683.28 2,548.83 5.3 74,405,000 68,701,844 8.3
9 Brides 2,669.11 2,825.55 -5.5 188,891,043 190,821,957 -1.0
10 Elle 2,498.08 2,364.09 5.7 292,880,302 259,208,502 13.0
11 Fortune 2,376.37 2,874.55 -17.3 269,446,328 300,902,945 -10.5
12 The Economist 2,364.06 2,179.00 8.5 104,843,922 84,558,109 24.0
13 Texas Monthly 2,359.27 2,440.61 -3.3 88,216,151 89,418,826 -1.3
14 Bridal Guide 2,326.35 2,555.89 -9.0 89,919,506 95,951,979 -6.3
15 Vanity Fair 2,263.64 1,938.92 16.7 311,025,731 252,888,354 23.0
16 Business Week 2,243.71 2,741.79 -18.2 270,460,663 310,378,796 -12.9
17 Yachting 2,235.52 2,197.65 1.7 69,739,085 65,567,830 6.4
18 W 2,216.25 1,984.12 11.7 176,544,099 151,133,482 16.8
19 Time 2,151.79 2,311.48 -6.9 540,390,066 661,333,556 -18.3
20 O, The Oprah Magazine 2,113.55 2,028.57 4.2 311,608,429 287,358,495 8.4
21 Sports Illustrated 2,106.21 2,031.53 3.7 681,768,075 617,961,322 10.3
22 Modern Bride 2,091.24 2,187.26 -4.4 147,669,227 147,720,033 -0.0
23 Real Simple 2,090.15 1,814.03 15.2 304,785,393 248,274,398 22.8
24 Glamour 2,089.56 1,889.65 10.6 365,550,912 309,280,335 18.2
25 Harper's Bazaar 2,072.63 1,771.84 17.0 209,954,250 165,519,545 26.8
26 Better Homes & Gardens 2,051.05 1,957.34 4.8 857,593,385 776,798,978 10.4
27 The New Yorker 2,019.60 1,941.32 4.0 226,152,740 204,552,669 10.6
28 Us Weekly 1,949.21 1,931.18 0.9 309,921,951 276,238,077 12.2
29 GQ 1,868.93 1,763.96 6.0 212,542,269 190,072,289 11.8
30 Newsweek 1,857.64 1,991.48 -6.7 474,512,372 483,339,082 -1.8
31 Muscle & Fitness 1,855.08 1,894.51 -2.1 89,418,921 88,169,032 1.4
32 Lucky 1,842.43 1,850.49 -0.4 183,673,893 172,202,381 6.7
33 Conde Nast Traveler 1,842.26 1,672.28 10.2 187,566,052 153,740,491 22.0
34 Cosmopolitan 1,817.05 1,739.92 4.4 405,881,697 367,435,198 10.5
35 Family Circle 1,808.52 1,635.37 10.6 406,256,973 347,336,068 17.0
36 Robb Report 1,762.84 1,752.22 0.6 45,973,395 42,358,341 8.5
37 Town & Country 1,736.80 1,785.92 -2.8 140,391,835 140,328,779 0.0
38 Allure 1,734.97 1,559.75 11.2 185,986,908 160,516,078 15.9
39 Woman's Day 1,688.62 1,761.80 -4.2 398,466,220 417,555,922 -4.6
40 Good Housekeeping 1,685.71 1,704.50 -1.1 527,874,148 497,420,245 6.1
41 Redbook 1,649.91 1,533.03 7.6 226,010,828 199,863,554 13.1
42 ESPN Magazine 1,641.99 1,504.34 9.2 318,286,253 269,327,267 18.2
43 U.S. News & World Report 1,639.67 1,718.33 -4.6 270,186,387 267,592,445 1.0
44 Architectural Digest 1,637.02 1,708.71 -4.2 166,849,396 167,127,073 -0.2
45 American Way 1,616.81 1,761.78 -8.2 47,690,081 49,661,826 -4.0
46 Southwest Airlines Spirit 1,612.86 1,650.44 -2.3 54,664,819 51,201,099 6.8
47 Travel & Leisure 1,587.05 1,796.60 -11.7 156,105,823 166,806,324 -6.4
48 Cooking Light 1,557.22 1,522.14 2.3 147,820,095 135,702,611 8.9
49 Shape Magazine 1,547.84 1,374.55 12.6 216,993,257 179,345,112 21.0
50 Ladies' Home Journal 1,546.39 1,542.34 0.3 356,393,316 356,258,095 0.0
51 Transworld Skateboarding 1,536.01 1,701.43 -9.7 30,907,444 31,911,010 -3.1
52 Entertainment Weekly 1,527.06 1,748.90 -12.7 230,317,855 246,451,280 -6.5
53 Barron's 1,523.91 1,396.41 9.1 62,463,740 53,674,974 16.4
54 Rolling Stone 1,510.85 1,584.76 -4.7 223,298,997 222,155,423 0.5
55 Parents 1,509.13 1,461.48 3.3 223,242,922 202,989,558 10.0
56 Golf Digest 1,493.80 1,510.40 -1.1 176,255,644 170,651,678 3.3
57 Martha Stewart Living 1,475.43 1,286.87 14.7 202,926,833 163,694,475 24.0
58 Essence 1,471.55 1,457.34 1.0 111,609,924 104,317,410 7.0
59 Food & Wine 1,446.41 1,382.57 4.6 102,742,266 93,679,380 9.7
60 U.S. Airways Magazine 1,429.18 1,778.88 -19.7 38,621,928 45,646,852 -15.4
61 Marie Claire 1,379.31 1,340.63 2.9 145,296,846 132,710,907 9.5
62 Details 1,372.19 1,241.82 10.5 78,866,791 65,721,428 20.0
63 Self 1,365.79 1,255.34 8.8 187,916,925 164,103,469 14.5
64 Dwell 1,325.76 1,327.78 -0.2 45,381,946 38,025,741 19.3
65 Wired 1,313.12 1,279.23 2.6 93,329,814 83,249,599 12.1
66 Southern Living 1,306.13 1,384.92 -5.7 205,662,950 207,445,671 -0.9
67 Transworld Motocross 1,303.92 1,298.73 0.4 14,986,581 14,364,465 4.3
68 More 1,301.55 1,093.44 19.0 143,339,035 114,302,765 25.4
69 Transworld Snowboarding 1,280.88 1,236.54 3.6 13,824,607 15,565,721 -11.2
70 Elle Decor 1,265.84 1,119.17 13.1 93,994,307 79,372,616 18.4
71 Autoweek 1,262.80 1,180.80 6.9 42,938,529 50,998,856 -15.8
72 Star 1,260.46 1,010.34 24.8 195,111,994 153,842,519 26.8
73 Gourmet 1,251.64 1,352.31 -7.4 125,916,431 129,244,926 -2.6
74 Prevention 1,251.60 1,170.92 6.9 168,788,460 149,076,055 13.2
75 Men's Journal 1,251.58 1,080.72 15.8 107,853,952 88,936,562 21.3
76 Motor Trend 1,242.92 1,234.74 0.7 181,343,379 170,302,735 6.5
77 Transworld Surf 1,234.36 1,164.61 6.0 12,349,324 11,297,452 9.3
78 Teen Vogue 1,233.59 1,223.44 0.8 111,341,095 101,827,446 9.3
79 Hemispheres 1,229.59 1,212.93 1.4 61,566,130 60,755,577 1.3
80 Golf Magazine 1,209.21 1,198.10 0.9 188,157,982 174,806,462 7.6
81 Road & Track 1,196.52 1,130.02 5.9 132,660,929 119,282,042 11.2
82 Men's Health 1,176.09 1,051.83 11.8 178,099,101 149,106,103 19.4
83 Golf World 1,172.49 1,117.58 4.9 37,997,511 33,116,128 14.7
84 Car and Driver 1,162.25 1,141.93 1.8 219,934,948 204,998,067 7.3
85 Departures 1,158.19 1,093.14 6.0 85,525,118 75,264,069 13.6
86 Entrepreneur 1,156.77 1,238.74 -6.6 94,519,252 94,576,401 -0.1
87 Esquire 1,154.30 1,188.09 -2.8 121,994,208 118,414,286 3.0
88 TV Guide 1,138.21 925.57 23.0 212,595,267 159,266,843 33.5
89 Ebony 1,135.57 1,221.19 -7.0 64,767,751 68,291,221 -5.2
90 Country Living 1,118.79 1,112.20 0.6 151,053,315 145,049,081 4.1
91 Soap Opera Digest 1,118.35 1,192.01 -6.2 23,013,253 23,891,458 -3.7
92 Jet 1,115.07 1,171.27 -4.8 32,824,146 34,421,766 -4.6
93 Health 1,100.54 1,044.04 5.4 99,342,900 89,513,905 11.0
94 Boating 1,090.11 1,146.88 -4.9 44,690,872 45,268,877 -1.3
95 All You 1,079.32 1,061.67 1.7 22,460,330 15,327,445 46.5
96 In Touch Weekly 1,065.12 886.43 20.2 140,189,330 106,533,431 31.6
97 Parenting 1,059.90 1,225.42 -13.5 154,061,713 169,031,473 -8.9
98 Metropolitan Home 1,042.79 953.78 9.3 94,096,178 87,882,124 7.1
99 Bon Appetit 1,041.53 959.80 8.5 120,167,840 105,596,618 13.8
100 Martha Stewart Weddings 1,037.47 969.56 7.0 32,898,151 29,161,446 12.8
Source: Publishers Information Bureau