Magazine Ad Pages Leaders, 4th quarter to date 2006

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Magazine ad page leaders
For Jan-Dec 2006
Advertising Pages Advertising Dollars
RankMagazine20062005% change20062005% change
1 The New York Times Magazine 3,964.60 3,783.70 4.8 427,155,294 373,777,871 14.3
2 People 3,741.18 3,852.97 -2.9 872,662,782 850,407,667 2.6
3 In Style 3,486.60 3,503.08 -0.5 410,050,118 391,093,367 4.8
4 Forbes 3,388.93 3,359.36 0.9 341,542,339 323,315,056 5.6
5 New York Magazine 3,200.75 3,041.79 5.2 195,570,277 176,013,589 11.1
6 Time Out New York 3,189.61 2,917.51 9.3 53,063,675 47,316,671 12.1
7 Vogue 3,057.12 2,958.23 3.3 380,865,826 345,472,253 10.2
8 Fortune 2,874.55 3,069.80 -6.4 300,903,019 312,699,073 -3.8
9 Bride's 2,825.55 2,379.61 18.7 190,821,893 151,520,402 25.9
10 BusinessWeek 2,741.77 2,759.44 -0.6 310,378,846 332,400,680 -6.6
11 Bridal Guide 2,555.65 2,735.74 -6.6 95,941,165 97,378,681 -1.5
12 Power & Motoryacht 2,548.83 2,424.10 5.1 68,701,871 63,293,765 8.5
13 Texas Monthly 2,440.61 2,371.48 2.9 89,419,132 83,663,672 6.9
14 Elle 2,364.09 2,066.94 14.4 259,208,900 214,814,374 20.7
15 Time 2,311.48 2,292.91 0.8 661,333,564 631,755,594 4.7
16 Yachting 2,197.65 2,222.36 -1.1 65,567,872 64,211,542 2.1
17 Modern Bride 2,187.26 1,975.41 10.7 147,720,015 126,169,026 17.1
18 Economist 2,179.00 2,155.33 1.1 84,558,432 72,467,873 16.7
19 Sports Illustrated 2,031.53 2,104.45 -3.5 617,961,338 623,539,376 -0.9
20 Newsweek 1,991.48 1,989.46 0.1 483,290,720 473,079,284 2.2
21 O, The Oprah Magazine 1,991.02 1,797.72 10.8 282,168,847 244,131,121 15.6
22 W 1,984.12 1,962.06 1.1 151,133,361 142,617,806 6
23 Better Homes & Gardens 1,957.34 2,133.18 -8.2 776,798,982 800,006,493 -2.9
24 Vanity Fair 1,938.92 2,071.69 -6.4 252,888,362 258,765,445 -2.3
25 The New Yorker 1,937.03 2,219.75 -12.7 204,077,586 215,365,762 -5.2
26 Us Weekly 1,931.18 1,803.19 7.1 276,238,077 200,957,580 37.5
27 Muscle & Fitness 1,894.51 1,645.10 15.2 88,169,039 72,024,225 22.4
28 Glamour 1,889.65 1,757.61 7.5 309,280,656 270,633,239 14.3
29 Lucky 1,850.49 1,858.84 -0.4 172,202,649 156,152,031 10.3
30 Real Simple 1,814.03 1,743.82 4 248,274,400 221,033,475 12.3
31 Travel & Leisure 1,796.60 1,628.48 10.3 166,806,329 144,188,738 15.7
32 U.S. Airways Magazine 1,778.88 827.72 114.9 45,646,864 31,176,558 46.4
33 Town & Country 1,777.02 1,775.78 0.1 139,617,435 132,371,364 5.5
34 Harper's Bazaar 1,771.54 1,620.30 9.3 165,491,421 142,566,071 16.1
35 GQ 1,766.40 1,666.60 6 190,348,803 164,971,292 15.4
36 Woman's Day 1,761.81 1,788.48 -1.5 417,555,924 408,379,788 2.2
37 American Way 1,761.78 1,533.92 14.9 49,661,828 42,322,739 17.3
38 Robb Report 1,752.22 1,586.75 10.4 42,358,346 35,740,943 18.5
39 Entertainment Weekly 1,748.90 1,893.22 -7.6 246,450,949 253,854,002 -2.9
40 Cosmopolitan 1,739.42 1,811.39 -4 367,342,866 362,357,479 1.4
41 U.S. News & World Report 1,718.41 1,686.99 1.9 267,611,767 257,340,313 4
42 Architectural Digest 1,708.71 1,711.54 -0.2 167,127,023 160,660,253 4
43 Good Housekeeping 1,704.11 1,742.95 -2.2 497,308,532 477,701,230 4.1
44 Transworld Skateboarding 1,701.43 1,894.16 -10.2 31,911,010 35,810,158 -10.9
45 Conde Nast Traveler 1,672.28 1,572.71 6.3 153,740,534 136,907,518 12.3
46 Southwest Airlines Spirit 1,650.44 1,456.99 13.3 51,201,099 40,744,120 25.7
47 Family Circle 1,635.37 1,502.01 8.9 347,336,066 333,620,358 4.1
48 Rolling Stone 1,584.76 1,704.06 -7 222,155,425 215,505,704 3.1
49 Allure 1,559.75 1,428.93 9.2 160,516,080 139,293,872 15.2
50 Ladies' Home Journal 1,542.34 1,549.67 -0.5 356,258,086 339,434,348 5
51 Redbook 1,526.07 1,475.12 3.5 199,007,236 181,689,940 9.5
52 Cooking Light 1,518.10 1,507.86 0.7 135,296,712 125,867,862 7.5
53 PC Magazine 1,512.51 1,612.22 -6.2 115,775,662 129,885,407 -10.9
54 Golf Digest 1,510.40 1,568.74 -3.7 170,651,843 166,326,915 2.6
55 ESPN The Magazine 1,504.34 1,620.16 -7.1 269,327,267 275,482,355 -2.2
56 Parents 1,461.48 1,484.51 -1.6 202,989,558 194,717,567 4.2
57 Essence 1,457.34 1,454.99 0.2 104,317,414 97,369,603 7.1
58 Barron's 1,396.41 1,375.32 1.5 53,675,026 51,357,114 4.5
59 Southern Living 1,384.92 1,577.03 -12.2 207,445,692 218,101,475 -4.9
60 Food & Wine 1,382.58 1,305.54 5.9 93,680,346 83,932,947 11.6
61 Shape 1,371.67 1,351.60 1.5 179,010,049 156,697,209 14.2
62 Gourmet 1,352.31 1,259.91 7.3 129,232,262 113,848,635 13.5
63 Marie Claire 1,340.63 1,347.32 -0.5 132,710,903 125,803,892 5.5
64 Dwell 1,327.78 951.23 39.6 38,025,754 23,781,870 59.9
65 Transworld Motocross 1,287.21 1,320.17 -2.5 14,234,288 7,716,041 84.5
66 Martha Stewart Living 1,286.87 910.68 41.3 163,694,486 104,623,086 56.5
67 Wired 1,279.25 1,083.34 18.1 83,249,783 64,511,033 29
68 Self 1,255.34 1,204.22 4.2 164,103,682 143,146,888 14.6
69 Details 1,241.82 1,177.03 5.5 65,721,460 57,914,477 13.5
70 Entrepreneur 1,238.74 1,248.60 -0.8 94,576,402 89,707,596 5.4
71 Transworld Snowboarding 1,236.54 1,244.51 -0.6 15,565,723 21,254,349 -26.8
72 Motor Trend 1,234.74 1,192.67 3.5 170,302,735 156,272,021 9
73 Parenting 1,225.42 1,533.50 -20.1 169,031,478 198,379,124 -14.8
74 Teen Vogue 1,223.44 1,000.36 22.3 101,827,522 77,669,560 31.1
75 Ebony 1,221.19 1,258.66 -3 68,291,220 76,198,576 -10.4
76 Hemispheres 1,212.93 905.28 34 60,755,582 45,634,253 33.1
77 Vibe 1,201.23 1,242.09 -3.3 111,973,085 111,237,756 0.7
78 Golf Magazine 1,198.10 1,292.13 -7.3 174,806,472 178,931,573 -2.3
79 Soap Opera Digest 1,192.01 1,168.91 2 23,891,459 22,971,836 4
80 Esquire 1,188.09 1,141.19 4.1 118,414,531 107,050,421 10.6
81 Autoweek 1,180.80 1,203.40 -1.9 50,998,872 49,958,998 2.1
82 Country Living 1,180.59 1,235.39 -4.4 154,100,688 160,852,644 -4.2
83 Jet 1,171.27 1,159.95 1 34,421,766 33,173,098 3.8
84 Prevention 1,170.92 1,211.54 -3.4 149,076,054 141,773,436 5.2
85 Transworld Surf 1,164.61 1,106.54 5.2 11,297,451 10,400,339 8.6
86 Boating 1,146.88 1,287.87 -10.9 45,268,878 48,518,733 -6.7
87 Car and Driver 1,141.93 1,239.37 -7.9 204,998,117 221,572,019 -7.5
88 Road & Track 1,130.02 1,214.60 -7 119,281,940 132,254,774 -9.8
89 Elle Decor 1,119.17 1,163.89 -3.8 79,372,492 78,780,749 0.8
90 Golf World 1,117.58 1,135.42 -1.6 33,116,280 31,889,610 3.8
91 More 1,093.44 969.18 12.8 114,302,766 91,418,527 25
92 Departures 1,093.14 964.17 13.4 75,264,071 62,976,219 19.5
93 Men's Journal 1,080.72 1,024.96 5.4 88,936,561 76,699,238 16
94 All You 1,061.67 898.14 18.2 15,327,447 12,357,426 24
95 Sunset 1,060.03 1,051.57 0.8 107,340,936 101,059,800 6.2
96 Black Enterprise 1,057.50 1,135.49 -6.9 44,803,836 46,873,913 -4.4
97 Men's Health 1,051.16 1,117.04 -5.9 149,012,303 149,168,146 -0.1
98 Health 1,044.04 1,104.27 -5.5 89,513,906 89,392,044 0.1
99 Popular Photography & Imaging 1,018.07 1,274.24 -20.1 90,298,067 119,293,113 -24.3
100 Star 1,010.34 966.03 4.6 153,842,519 127,600,613 20.6
Source: Publishers Information Bureau
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