About the Media 100, 2008 edition

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ABOUT MEDIA TREES 2008
Advertising Age's DataCenter has produced the 100 Leading Media Companies report since 1981 (covering 1980 revenue). Companies are ranked on revenue from U.S. media. Revenue figures are Ad Age estimates based on data from financial filings, company disclosures and DataCenter analysis.

Media is defined as information and entertainment content distribution systems in which advertising (including branded entertainment) is a key element. Revenue includes what media companies collect from marketers (advertising); from consumers (subscriptions, fees, movie tickets, DVD sales); and from other media companies (TV licensing/production).

Lists of company properties are not all-inclusive; not all properties are shown.

Key sources:
BIA Financial Network
Publishers Information Bureau
SNL Kagan
TNS Media Intelligence

DataCenter staff: Bradley Johnson, Kevin Brown, Maureen Morrison, Maura Wall, Keri Lynch

This document (published Sept. 29, 2008), and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2008) and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group.

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