Methodology for 100 Leading Media Cos., 2011 edition

Ad Age's 31st annual ranking

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100 Leading Media Companies is an annual ranking and report based on net U.S. media revenue. Media Family Trees is a database that shows revenue, major properties, company profiles, website links and article links related to the nation's 100 largest media firms. The report and database are produced by Ad Age DataCenter.

Advertising Age publishes 100 Leading Media Companies in its print edition and on

Ad Age produces Media Family Trees as an online database.

Ad Age released the 31st annual 100 Leading Media Companies (Media 100) report and the Media Family Trees on Oct. 3, 2011.

Ad Age will release the next report in fall 2012.

To order copies of Ad Age 's Oct. 3, 2011, print edition, including the Media 100 report, please email

The database and expanded Media 100 online report are part of premium content available to Ad Age DataCenter subscribers. Please visit or email for subscription information.

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Companies are ranked on net revenue from U.S. media. Net U.S. media revenue figures are Ad Age DataCenter estimates based on data from financial filings, company disclosures and Ad Age analysis.

Media is defined as information and entertainment content distribution systems in which advertising (including branded entertainment) is a key element. Revenue includes what media companies collect from marketers (advertising); from consumers (subscriptions, fees, movie tickets, DVD sales, video-game software/online services); and from other media companies (TV production/licensing/syndication, fees paid by multichannel video programming distributors to cable networks and TV broadcasters).

Revenue for 2010 and 2009 are from figures compiled and analyzed in 2011. Figures for 2009 may be restated from 2009 figures in last Media 100 report. Figures for some companies are based on fiscal years.

Net media revenue is shown pro forma for 2010 and/or 2009 if acquisitions or divestitures completed in 2011, 2010 or 2009 had significant effect on revenue.

Ad Age DataCenter factors out estimated intercompany eliminations (revenue a business segment, division or property generates by selling content, advertising or services to another business segment, division or property) to arrive at net media revenue estimates.

Lists of company properties are not all-inclusive; not all properties are shown.

Net U.S. cable/video providers, broadband revenue includes multichannel video programming distributors (cable, satellite, telecom companies), broadband internet services and dial-up internet service providers.

Net U.S. broadcast TV revenue includes TV networks and stations.

Gross revenue figures for newspaper properties, TV stations and radio stations are from BIA/Kelsey.

Net U.S. movies, TV production, video games revenue includes film, home entertainment (DVDs), video-game software/online subscriptions and TV production/licensing/syndication.

Net U.S. digital revenue shown in this report is not all-inclusive; other media sectors broken out in this report may include significant digital revenue related to those sectors.

Key sources:
Box Office Mojo
Bureau of Economic Analysis
Bureau of Labor Statistics
Kantar Media
National Cable & Telecommunications Association
Publishers Information Bureau
Securities and Exchange Commission
SNL Kagan

DataCenter staff: Bradley Johnson, Kevin Brown, Keri Lynch, Catherine Wolf, Madalyn Hoerr, Rahel F. Rasu.

Ad Age DataCenter has produced the 100 Leading Media Companies report since 1981 (covering 1980 revenue).

This document (published Oct. 3, 2011), and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (Copyright 2011) and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group.

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