TechTV, the all-tech cable network, is taking a page from Apple Computer's "Switcher" campaign in a new series of on-air promotional spots. Three ads produced in-house feature on-air talent in riffs on the Apple TV spots, poking fun at the show's loyal and sometimes obsessive geeky audience. The Apple campaign features people explaining why they switched to a Mac from a PC. Said Gaynor Strachan Chun, VP-marketing, TechTV: "We thought we could do our own version with a sense of humor."AdAge.com QwikFIND aao14e
Walt Disney Co.'s ABC failed quickly this season with its highly-touted mystery "Push, Nevada," but the network had long-term hopes-and not just with a single series. According to the U.S. Patent Office, Disney had registered other names including "Push, Florida," "Push, Texas," "Push, California," and "Push, Colorado." But, alas, no push-over.
-contributing: hillary chura, tobi elkin, wayne friedman