The Buzz

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Product placement is Dunkin' Donuts' newest weapon vs. Krispy Kreme. Next month, Dunkin' places its name on the on-set coffee cups of Fox News Channel's "Fox & Friends." The brand also will appear on mugs held by the hosts and guests on ESPN's new show "Focus Group." Both deals, negotiated by Dunkin's media agency Hill, Holliday, Connors, Cosmopulos include ads during the shows.

Ford's tagline "No Boundaries" applied to the marketer's presence on the Sept. 22 Fox NFL pre-game show. The show carried the "Ford Pre-game Show" name, took place from Ford Field in Detroit and carried virtual ads with animated Ford trucks driving around onscreen. Even Fox host James Brown burst out: "Their trucks really are built tough." The day before, Ford rival GM placed the Pontiac logo on the first-down marker on CBS's college football broadcast.

The Syndicated Network Television Association is holding a pre-upfront advertising conference in New York on Feb. 26. SNTA's predecessor, the Advertiser Syndication Television Association, held similar conferences from 1989 through 1991.

CNN and ABC continue to pursue a fusing of their news operations. For CNN, ABC would provide glitz and might help in the battle with Fox News. For ABC, the move could trim costs.

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