Ford's tagline "No Boundaries" applied to the marketer's presence on the Sept. 22 Fox NFL pre-game show. The show carried the "Ford Pre-game Show" name, took place from Ford Field in Detroit and carried virtual ads with animated Ford trucks driving around onscreen. Even Fox host James Brown burst out: "Their trucks really are built tough." The day before, Ford rival GM placed the Pontiac logo on the first-down marker on CBS's college football broadcast.
The Syndicated Network Television Association is holding a pre-upfront advertising conference in New York on Feb. 26. SNTA's predecessor, the Advertiser Syndication Television Association, held similar conferences from 1989 through 1991.
CNN and ABC continue to pursue a fusing of their news operations. For CNN, ABC would provide glitz and might help in the battle with Fox News. For ABC, the move could trim costs.