Super Bowl ad pricing has climbed to the $2.3 million mark. Two free-spending movie studios have locked up spots at that figure, a person familiar with the pricing said.
Even one-time hard-edged rappers can mellow. Ice-T, who grew famous in part with the song "Cop Killer" has made his debut as host of a show on TLC that focuses on "people who risk their lives every day for something more than just a paycheck." The show "Beyond Tough" has Ice interviewing paramedics, shark researchers and hazardous waste fighters. He hasn't lost all of his `tude though. TLC says his signature question is "Why the hell would you want to do this job?"
A string of doctors posted strong vital stats (ratings). HBO's "The Sopranos" with Tony's shrink Dr. Melfi topped all broadcast competition in its premiere. Dr. Phil had the best premiere for a syndicated talk show since the genre's queen, Oprah, launched. And the WB's drama "Everwood," where a big-city neurosurgeon takes his kids to Colorado, helped the net to Monday night records.
contributing: hank kim, rich thomaselli