The Buzz

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The publisher of The Tampa Tribune reacted angrily last week to competitor St. Petersburg Times` deal to become the first U.S. newspaper to put its name on a major sports venue. The Ice Palace in Tampa will be called the St. Pete Times Forum. "By putting their name on a building, there is an implied endorsement of the events which are hosted at the venue including concerts, political rallies, religious functions, etc.," wrote Steven Weaver, publisher of Tampa Tribune. Church and state separation is a fair point, especially when a newspaper puts its name on the church.

From "Silver Spoons" to the call of the wild. Actor Rick Schroder, recently of "NYPD Blue," will host "The New American Sportsman" in prime-time on ESPN2 as outdoor sports grow in TV popularity. Could it be the new Nascar? Schroder will guide viewers through angling, hunting, etc.

It can be time consuming dealing the feds. Perhaps that's why Martha Stewart Living Omnimedia is searching for a CEO to replace the name on the door herself, according to The New York Times. The company denies it. If it's true, it's not the only job open there. A search is on for an MSLO director of advertising and promotion.

contributing: rich thomaselli

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