The boss is changing his tune. Traditionally quiet in singing his own praises on the eve of album releases, Bruce Springsteen performed all over TV last week, from Letterman to "Nightline," to promote "The Rising." Is Ted Koppel trying to emulate the man ABC wanted to replace him with?
Pfizer is near a deal with Rodale's Prevention as the charter advertiser in the magazine's newly developed pamphlet that pulls out of the cover. In July, the monthly inserted a four-page pullout-sans ads-on medicinal foods. The Pfizer deal, estimated at $1 million to $1.5 million, would cover ads in the pullout for the first six months of 2003, people familiar with the deal say. The size can be up to eight pages. Prevention and Pfizer declined to comment.