Rosie staffers confirm Rosie O'Donnell's Al Haig moment ("I am in control here") at the magazine she co-owns with Gruner & Jahr. Also heard: O'Donnell's pushed for the return of editor Cathy Cavender, replaced by Susan Toepfer this month. Cavender couldn't be reached, but O'Donnell and the magazine say that only creative differences are being hashed out. O'Donnell also told Newsweek she wanted out from "the watered-down woman's magazine formula."
Fox is probably a month away from selling sponsorships for the 2003 encore of its summer hit series "American Idol." Coca-Cola Co. and Ford Motor Co. paid $9 million to $10 million each for their ad and product placement packages in the 25-episode search for a superstar crooner, people familiar with the matter say. A Fox spokesman says the net will probably increase the number of episodes next year.