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After a sparkling tenure at ESPN, timing was no longer on Steve Bornstein's side. He ran Disney's Web operations as dot-com fever cooled and then became president of ABC Television just before ratings plunged. Bornstein may have decided to walk away partly because he was at war with his supposed deputy, ABC Network Prez Alex Wallau, an insider said. And Wallau had the support of close friend, Disney Prez Bob Iger. An ABC spokeswoman denied any friction and Mr. Bornstein could not be reached (see related story, P. 3).

Viacom is nearing a deal to acquire the College Television Network, majority owned by Willis, Stein & Partners, according to an insider. Viacom would then rebrand CTV as part of the MTV family. A spokeswoman for Willis Stein declined to comment; Viacom did not immediately return calls. will soon be rebranded as, providing a greater link with Sports Illustrated. AOL Time Warner appears to have made a deal to purchase the Web address from a Michigan company.

America's sweetheart will be played by America's sweet tart later this month in USA Network's "Take Two: Living the Movies." Featuring re-enactments of key scenes from movies, Julia Roberts in "Notting Hill" will be reprised by ex-Hollywood madam Heidi Fleiss.

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