Even though "That `80s Show" hasn't caused much heat on Fox, the furry character "ALF" -star of a late `80s NBC show-is trying to make a comeback. "ALF," aka Paul Fusco, is in talks with networks about a late-night chat show. The character has already resurfaced in ads for MCI's 1-800 Collect.
Some media buyers are having to tone down the expectations of clients, who for months have gotten used to calling at the last minute to quickly buy network ad time at favorable rates. Now that the scatter market has tightened-largely due to make-goods owed by ABC and Fox-media buyers getting calls for rapid-fire placement are calling in favors, making promises to networks or, when all else fails, just having to say no to confused clients.
contributing: tobi elkin