The Sundance Channel is exploring offering sponsorship windows on its documentary-only channel that could launch later this year. The move would mark a change for the operators of the premium channel-Viacom, Robert Redford and Vivendi Universal-which run the flagship commercial-free and vow that it will always be that way. A spokeswoman said the sponsors would be able to run messages between films.
The Lifetime network looks to launch in 2003 Lifetime Magazine, a natural step since Hearst owns 50% of the net. Disney owns the other half. The nature of the would-be magazine's content is unclear. A Lifetime spokeswoman declined to comment; a Hearst spokeswoman said no announcement is planned.