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Is John McEnroe the first personality to have deals with the three major networks simultaneously? A refreshingly honest tennis commentator on NBC and CBS, he's now on ABC as host of the game show "The Chair," in which contestants try to keep their heart rate down as they answer questions. When first approached, Mac told his agent: "I don't want to be known as Wink McEnroe." But IMG's Gary Swain says Mac wants to explore a range of on-air opportunities. Will Mac be softer on "Chair" contestants than he was on chair umpires during his playing days? "John actually wants to see people win, which is kind of ironic," Swain says.

When ESPN The Magazine launched, Sports Illustrated staffers scoffed at the shorter stories and in-your-face content aimed at a younger audience. But stalwart SI seems to be on a bit of a losing streak. Managing Editor Bill Colson quit Jan. 15, apparently because he opposed any revamp with an X-treme feel. And it didn't help that AOL Time Warner tried to use SI's rep to create a foothold in sports TV with CNN/SI, now on its way off the air.

New YM editor in chief Christina Kelly declares her magazine's content a no-diet zone. "I felt it was really important to take a stand," says the vet of teen-girl title Sassy, which also had a no-diet credo. But readers may not even notice: Kelly said the mag's only run one dieting story since she came on board 15 months ago.

contributing: jon fine

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