When ESPN The Magazine launched, Sports Illustrated staffers scoffed at the shorter stories and in-your-face content aimed at a younger audience. But stalwart SI seems to be on a bit of a losing streak. Managing Editor Bill Colson quit Jan. 15, apparently because he opposed any revamp with an X-treme feel. And it didn't help that AOL Time Warner tried to use SI's rep to create a foothold in sports TV with CNN/SI, now on its way off the air.
New YM editor in chief Christina Kelly declares her magazine's content a no-diet zone. "I felt it was really important to take a stand," says the vet of teen-girl title Sassy, which also had a no-diet credo. But readers may not even notice: Kelly said the mag's only run one dieting story since she came on board 15 months ago.
contributing: jon fine