This Month's Contest

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This Shredded Wheat ad is so opaque you could safely watch a solar eclipse through it. The hot bikini babe is "8% substantial"; the Shredded Wheat is "100% substantial." Uh, right. Does the copy hold a clue? "Made from 100% whole grain wheat and satisfying enough to help cover your hunger `til lunch. Post original Shredded Wheat. 100% good." Nope. How about the tag? "Breakfast made right." Nada. We're baffled. Serve us a bowl of enlightenment at Contest not open to anyone with advanced degrees in home ec and math!
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