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Extra for Oct. 8, 2007: Study of ad growth vs. GDP

Published on .

An academic study financed and supported by the World Federation of Advertisers and French Advertisers Association makes the case that greater ad spending in a country correlates with faster economic growth.

Exhibit A in the study? The USA, leader in share of GDP devoted to ad spending.

Click here to download a copy of the report from the WFA.
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