Ad spending growth rates: 2007 to 2015

Published on .

Most Popular
Ad spending growth rates: 2007 to 2015
Data from Group M, Magna Global, ZenithOptimedia and Kantar Media
YearAverage of Group M, Magna Global, ZenithOptimediaGroup M (WPP)Magna Global (Interpublic)ZenithOptimedia (Publicis)Kantar Media (WPP)
U.S. media advertising growth rates
20071.31.00.42.40.2
2008-4.0-2.5-5.2-4.2-4.1
2009-12.0-7.1-16.0-12.9-12.3
20103.21.26.22.36.5
20112.73.33.11.60.8
20123.93.53.84.31.91
20132.32.70.63.5NA
20144.9NA5.44.4NA
20153.4NA2.04.7NA
Worldwide media advertising growth rates
20075.45.55.15.5NA
20080.31.7-0.5-0.2NA
2009-8.9-6.6-10.6-9.6NA
20107.26.38.07.3NA
20114.55.14.63.8NA
20123.84.53.73.3NA
20133.94.53.14.1NA
20146.06.96.05.0NA
20155.86.85.05.6NA
Source: December 2012 advertising forecasts of Group M, Magna Global and ZenithOptimedia. Kantar Media based on measured-media growth. U.S. averages for 2014 and 2015 based on average of Magna and ZenithOptimedia. Figures include TV, radio, newspaper, magazine, internet, out of home. ZenithOptimedia includes cinema. Group M includes cinema in 35 markets (but not U.S.). Kantar Media internet figures exclude search and broadband video. For future-year forecasts (2013 and beyond), Group M and ZenithOptimedia assume constant foreign-exchange rates. Magna figures based on historical estimates and future forecasts of media firms' ad revenue in nominal dollars. Magna U.S. and worldwide percent changes based on its core-media data and exclude direct mail and directories that Magna normally includes in U.S.-only data sets; data include political and Olympics ads. Magna 2007-2015 growth rates based on estimated ad revenue in U.S. dollars using constant 2011 exchange rates. 1. First six months.
In this article: