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Annual 2008

Published on .

Annual 2008 shows who runs advertising, media and agencies
Annual 2008 shows who runs advertising, media and agencies
The names, stats and insight you will need for the coming year in marketing

Advertising Age's Annual 2008, published Dec. 31, 2007, offers data on marketers, media and agencies, including a directory of marketing and agency executives for the nation's top 50 advertisers.

On this page, you will find links to additional data related to the Annual 2008.

The database and online report are part of premium content available to Ad Age DataCenter subscribers. Please visit AdAge.com/subscribe or e-mail customerservice@adage.com for subscription information.

Addenda, clarifications and corrections to the Annual 2008 (published Feb. 3), can be found here.


100 Leading National Advertisers (June 25)

Marketer Profiles Yearbook, Updated for Annual 2008
A 34-page PDF book. Includes directory of marketing and agency executives for the nation's top 50 advertisers (also appearing in Annual 2008's Dec. 31, 2007, print edition)

Top U.S. advertisers

U.S. ad spending totals by media

Market share for auto, retail, credit cards, personal care and restaurants.

Top 200 Megabrands
Top U.S. brands by ad spending

100 Global Marketers, including top advertisers in 90 countries (Nov. 19)
Includes global accounts


100 Leading Media Cos. (Oct. 1)
Annual 2008's Media Family Trees are extracted from the Media Family Trees poster

Top U.S. media companies

Top magazine, newspaper, TV, cable, digital, Yellow Pages, outdoor, radio and movie companies

Magazine 300 (Oct. 29)
Top magazines by revenue

Digital Marketing & Media Fact Pack (April 23)

How marketers use digital

Emerging ad tactics

Top U.S. internet advertisers

Display ads by category

Internet penetration by access technology

Online retail sales

Search Marketing Fact Pack (Nov. 5)

Searches engine market share

Top search terms

What words cost

Metrics gauging success

Top search agencies


Agency Report (April 30)
Annual 2008's Agency Family Trees are extracted from Agency Family Trees poster

Top marketing organizations

Top consolidated agency networks

Top agency brands worldwide and in the U.S.

Top media agencies worldwide and in the U.S.

Top independent U.S. agencies

Top multicultural agencies

Top healthcare agencies

Top marketing services agencies


Ad and media employment from 2000 to October 2007
An analysis of industry jobs by discipline

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