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Annual 2009

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Ad Age Annual
Annual 2009 shows who runs advertising, media and agencies
It's going to be a rough year. Here's what you need to know to plot your downtime strategy.

Welcome to Annual 2009

Advertising Age's Annual 2009, published Dec. 29, 2008, offers top-line industry data. On this page, you will find links to deeper data, including Ad Age's marketer, media and agency databases.

The database and online report are part of premium content available to Ad Age DataCenter subscribers. Please visit AdAge.com/subscribe or e-mail customerservice@adage.com for single copy sales or subscription information.


STOCKS
Not So Nifty AdMarket 50
Ad Index Down 32% in 2008. Best Performer? Hint: What Retailer Is Synonymous With Value?

Current AdMarket 50 Stock Prices
The Advertising Age/Bloomberg AdMarket 50 index tracks the stocks of 50 major marketer, media and agency companies.


MARKETERS
Spending in Midst of 3-Year Drop, First Since Depression
Advertising Is Slumping in Key Categories Including Retail, Auto and Telecom

Marketer Trees 2008
Ad Age's interactive database of the nation's top 100 advertisers, updated for Annual 2009

100 Leading National Advertisers (June 23, 2008)
Top U.S. advertisers
U.S. ad spending totals by medium
Market share for auto, retail, credit cards, personal care and restaurants
Top 200 Megabrands (by U.S. ad spending)
How $150 billion in ad spending was split by category

Global Marketing (Dec. 1, 2008)
Top 100 Global Marketers
Global Accounts, or "The Dots"


MEDIA
No. 1 Media Company? Time Warner (For the Moment)
But With Cable Spinoff, Giant Will Drop Second to Comcast

Media Family Trees 2008
Ad Age's interactive database with profiles and major holdings of the nation's 100 Leading Media Companies and revenue by media sector

100 Leading Media Companies (Sept. 29, 2008)
Top 100 U.S. media companies
Top 10 media companies by sector
Total 2007 U.S. media revenue by sector

What a spot costs (a pdf file, Oct. 6, 2008)
A table of estimated primetime TV advertising prices on five networks

Magazine 300 (Oct. 6, 2008)
Top U.S. magazines by estimated total gross revenue

Digital Family Trees 2008
An Ad Age database. Interactive ventures of top media, web portal and agency companies

Search Marketing Fact Pack (Nov. 3, 2008)
Search engine market share
Top search-marketing agencies
Top search terms
What words cost
Metrics gauging success


AGENCIES
Ad Agencies Slash Jobs, Investors Hammer Stocks
WPP Buys TNS, Expanding Market-Research Holdings; Also Gets Rid of 'Group' in Tax-Saving Reorg

Agency Family Trees 2008
Ad Age's interactive database showing holdings and revenue breakout of the world's top 50 agency companies

Agency Report (May 5, 2008)
Top agency companies
Consolidated Agency Networks (revised in Annual 2009, Dec. 29, 2008)
Top agency brands worldwide and in the U.S.
Top media agencies worldwide and in the U.S.
Top independent U.S. agencies
Top multicultural agencies
Top healthcare agencies
Top marketing services agencies
Slicing up U.S. agencies' $31 billion revenue pie


WINNERS
2008 Marketer of the Year
Team Obama
Last: Oct. 20, 2008/Next: Nov. 9, 2009

2008 Agency of the Year
Goodby, Silverstein & Partners
Last: Jan. 21, 2008/Next: Jan. 19, 2009

2008 Media Agency of the Year
Starcom USA
Last: March 3, 2008/Next: March 2, 2009

2008 Digital A-List
Unilever, 2008 Digital Marketer of the Year
AKQA, 2008 Digital Agency of the Year
Last: March 17, 2008/Next: March 30, 2009

2008 Magazine A-List
The Economist, 2008 Magazine of the Year
Last: Oct. 6, 2008/Next: Oct. 19, 2009

2008 Entertainment Marketers of the Year
Irving Azoff, 2008 MVP
Last: May 19, 2008/Next: May 18, 2009

2008 Green Marketers
Enterprise, Fairmont Hotels, Green Mountain Coffee, Honda, HP, Portfolio 21, Whole Foods
Last: June 9, 2008/Next: April 20, 2009

2008 Hispanic Creative Advertising Awards
Conill's Toyota Corolla spot, 2008 Hispanic Best of Show
Last: Sept. 15, 2008/Next: Sept. 21, 2009

2008 Marketing 50
From AmEx Members Project to Zyrtec.
Last: Nov. 17, 2008/Next: Dec. 7, 2009

2008 Women to Watch
Last: June 2, 2008/Next: June 1, 2009

2008 Media Mavens
Last: Sept. 8, 2008/Next: Sept. 14, 2009

2008 Power Players
Last: Oct. 13, 2008/Next: Nov. 2, 2009

Creativity's 2008 Awards Winners List
From the 2008 Awards issue of Ad Age's sibling,
Creativity, August 2008 issue


JOBS
Media Jobs? Depressing
Ad/Marketing Services Falls From '07 Peak; Media off 19% From 2000

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