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Annual 2011

Key stats and rankings from Ad Age DataCenter reports

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Quick access to facts on marketers, media, and agencies.
Quick access to facts on marketers, media, and agencies.
Welcome to Annual 2011,
Ad Age's almanac of industry data and analysis.


We pulled together key stats and rankings from Ad Age DataCenter reports to give you quick access to facts on ad-industry jobs, marketers, media and agencies.

Ad Age's DataCenter also offers an exclusive database of the nation's top 100 advertisers with a roster of their agencies, brands and executives. Access our updated database: AdAge.com/marketertrees2010update

The Ad Age DataCenter includes premium content, offered only to subscribers of the Ad Age DataCenter. Want to see a sample? Non-subscribers are able to open interactive databases where selected entries (in orange) will be shown free of charge to registered users.

Subscribe to Ad Age DataCenter: AdAge.com/subscribe/.

For questions about subscriptions, or to order copies of Annual 2011 (Ad Age's Dec. 20, 2010, print issue), please e-mail: customerservice@adage.com.

JOBS
A Sign of Hope in Ad Biz: Help Wanted
Ad Industry Employment Is Starting to See a (Slow) Rebound. Digital Accounts for One in Eight Media Jobs


MARKETERS
Ad Spending Is on the Rise, but Growth Rate May Slow
What's the Deal? Marketers Are Going Private and Public, Buying and Selling, Focusing on Core Brands

Marketer Trees 2010 (updated Dec. 20, 2010)
Ad Age's interactive database of the nation's top 100 advertisers, updated for Annual 2011

100 Leading National Advertisers (June 21, 2010)
Top U.S. advertisers
U.S. ad spending totals by medium
Market share for auto, retail, restaurants and wireless
Top 200 Megabrands (by U.S. ad spending)
How $125 billion in ad spending was split by category

Global Marketing (Dec. 6, 2010)
Top 100 Global Marketers
Global Accounts, or "The Dots" can be purchased from AdAge.com/insights


MEDIA
Revenue Rising, and a New No. 2 Ad Medium: Internet
Next Chapter: 14 Companies on Media 100 Dig Out of Bankruptcy as Firms' Creditors Trade Debt for Equity

Media Family Trees 2010
Ad Age's interactive database with profiles and major holdings of the nation's 100 Leading Media Companies and revenue by media sector

100 Leading Media Companies (Sept. 27, 2010)
Top 100 U.S. media companies
Top 10 media companies by sector
Total 2009 U.S. media revenue by sector
What a spot costs
A table of estimated primetime TV advertising prices on five networks (Oct. 18, 2010)

Digital Family Trees 2010
An Ad Age database. Interactive ventures of top media and agency companies
Digital Market Facts: Data on digital marketing, media, agencies and more

AGENCIES
Agency Stocks on Rebound as Investors Bet on Ad Recover
U.S. Seeing Solid Gains in 2010 Agency Revenue, but Agencies Still Cautious About Adding to Headcount

Agency Family Trees 2010
Ad Age's interactive database showing holdings and revenue breakout of the world's top 50 agency companies

Agency Report (April 26, 2010)
Top agency companies
Consolidated Agency Networks (revised in Annual 2011, Dec. 20, 2010)
Top U.S. agencies
Top media agencies worldwide and in the U.S.
Top multicultural agencies
Top healthcare agencies


STOCKS

Current AdMarket 50 Stock Prices
The Advertising Age/Bloomberg AdMarket 50 index tracks the stocks of 50 major marketer, media and agency companies.


WINNERS
Marketer of the Year 2010
Carmaker Ford steers its way out of crisis with improved products, bottom-up creative ideas, once-in-a-lifetime PR boost

America's Hottest Brands
Ad Age identified the upstarts and established brands that showed great innovation

Digital A-List
Ad Age's Digital Issue offered a Digital A-List featuring case studies in digital-marketing excellence

Agency A-List
The agencies that showed moxie, innovation and effectiveness in 2009

Small Agency Awards
Big marketing ideas clients want and the creative cultures employees love

Entertainment A-List.
Ad Age's annual look at the 10 celebrities, marketers, properties and brands that stood out for their use of entertainment marketing over the past year.

Hispanic Creative Advertising Awards
Honoring the best in Hispanic marketing

Magazine A-List
Including Magazine of the Year: People StyleWatch

Women to Watch
The class of 2010 for Ad Age's 14th annual Women to Watch, highlighting women in advertising, marketing and media chosen for their accomplishments and potential

Media Mavens
Marketing and media executives who set the mark for media innovation

Creativity's 2010 Awards Winners List
From the 2010 Awards report of Ad Age's sibling, Creativity

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