For more information on data in Advertising Age's Jan. 1, 2007 edition, including Data Center rankings, our Special Reports recognizing outstanding achievement among industry leaders, key facts and figures from our American Demographics pages and more, follow the links below.
ADVERTISING & MARKETING
100 Leading National Advertisers (June 23)
The Top Five Advertisers and their Major Accounts are extracted from Profiles of the Top 100, a 103-page pdf file
Top U.S. Advertisers
U.S. Ad Spending Totals by Media
Market share for restaurants, beverages, video games and autos.
Top 200 Brands (July 17 and Oct. 15)
Top U.S. brands
100 Global Marketers, including Top Advertisers in 84 Countries (Nov. 20)
Top Global Marketers
100 Leading Media Cos. (Oct. 2)
The Top Five Media Trees are extracted from Media Family Trees
Top U.S. Media Companies
Top Magazine, Newspaper, TV, Cable, Internet, Yellow Pages, Outdoor, Radio and Movie Companies
Magazine 300 (Oct. 23)
Interactive Marketing & Media Fact Pack (April 17)
How Marketers Use Interactive
Emerging Ad Tactics
Top U.S. Internet Advertisers
Display Ads By Category
Internet Penetration By Access Technology
Online Retail Sales
Search Marketing Fact Pack (Nov. 6)
Share of 6.5 Billion Searches by Engine
Top 30 Search Terms
Top Bids for Search terms on Yahoo
Best & Worst Performing Ad Tactics
Conversion Rates for Paid Search vs. SEO
Agency Report (May 1)
The Top Five Agency Trees are extracted from Agency Family Trees
Top Marketing Organizations
Top Agency Brands Worldwide and in the U.S.
Top Media Specialists Worldwide and in the U.S.
Top Independent U.S. Agencies
Top Multicultural Agencies
Top Healthcare Agencies
Top Marketing Services Agencies
CORRECTION: Two pie charts showing agency and media market share were accidentally switched on Page 26. A corrected version of "Top Five U.S. Agencies by Share of Discipline" is here.
According to National Income Data, Blue Is the Real Color of Money (Sept. 18)
Recession's Long Gone, but Average Income Isn't Budging (April 17)
The Buying Patterns of Rich U.S. Households (Jan. 23)
Additional data on consumer income, spending and investing.
Cloudy Housing Forecast Could Mean Dark Days for Consumer Economy (Oct. 15)
House Call: When the Bubble Pops, Consumers Will Scale Back Spending (Oct. 17, 2005)
Additional data on consumers and implications of a weaker housing market.
AMERICAN COMMUNITY SURVEY
New Census Data Details Major Changes in Language Landscape (Aug. 20)
Census Survey Details Shifting Hispanic Language Patterns (Aug. 22)
Additional data including spreadsheet offering demographic portrait of the U.S.
POPULATION GROWTH: FASTEST-GROWING COUNTIES
The Fastest-Growing Counties Could Be Closer Than You Think (June 19)
Downloadable chart of nation's 100 fastest-growing counties.
Hispanic Fact Pack (July 17)
U.S. Hispanic Population Trends
Top Hispanic Markets
Top Hispanic DMAs by Media Spending
Top Hispanic TV Markets
Hispanic Ad Spending By Media