The FactPack is organized in three sections:
Advertising and Marketing section data were taken from Advertising Age's 50th annual 100 Leading National Advertisers, and the publication's 200 Megabrand and Global Marketing reports. The 100 LNA report breaks out total ad spending by media for the largest U.S. advertisers and adds an Ad Age-proprietary unmeasured number to media spending for a comprehensive U.S. ad total. The LNA report also charts hotly contested industry categories by U.S. market share and brand spending, and lists agencies serving brands of each top 100 marketer.
The Media section's primary sources are the 100 Leading Media Companies, an annual ranking of the nation's media companies by net revenue, and the Ad Age Magazine 300 report, an annual ranking of leading consumer and trade magazines by their combined gross revenue from advertising and circulation.
The Agency Report section draws its content from Ad Age's 61st annual Agency Report, which ranks by revenue nearly 500 U.S. agency brands, the leading U.S. specialty and multicultural shops, the top 10 global agency brands and the world's top 50 marketing organizations -- the top four alone accounting for 56% of U.S. marketing communications spending. The Agency Report also ranks by billings the top media specialist companies in the U.S. and on an international and global basis.
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