100 Leading National Advertisers: 1997 edition index

Facts and figures on U.S. ad spending

Published on .

100 Leading National Advertisers is Ad Age's annual ranking of the 100 largest U.S. advertising spenders.

Ad Age started the LNA report in 1956.

RANKINGS, ANALYSIS, CHARTS AND MORE
Leaders Back Brands with $52.1 Billion in Ads; Spending Rises 10.4%
By R. Craig Endicott

Leading National Advertisers ranked 1 to 200
Ranked by Total U.S. Ad Spending in 1996

Domestic ad spending by category
Top Advertisers By Media
Market Share tables

MEGABRANDS RANKINGS
In the Driver's Seat: Best Quarter Since '94 Led by Cars, Food, Beer
By R. Craig Endicott

METHODOLOGY AND MORE INFO
Report Methodology
How Ad Age compiled this report

Leading National Advertisers Archive
1997 to present

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