200 Leading National Advertisers 2016 edition index

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200 Leading National Advertisers is Ad Age's annual ranking of the largest U.S. advertising spenders.

Ad Age published the 61st annual Leading National Advertisers (200 LNA) report online on June 27, 2016. A portion of the report appeared in Ad Age's June 27, 2016, print edition.

Explore database of the 200 Leading National Advertisers
Featuring U.S. ad spending, brands, profiles, executives and agency rosters. Updated in June 2016 for 200 Leading National Advertisers 2016.

200 Leading National Advertisers
Ranking of the 200 largest U.S. advertisers in 2015.

200 Biggest Brands
Most-advertised brands by U.S. measured-media spending in 2015.

How Nation's Top 200 Marketers are Honing Digital Strategies
Digital's share of spending is growing for 200 Leading National Advertisers, but traditional media still perform best for some marketers.
Industry analysis by Bradley Johnson

Why Advertising is High on Drugs (and Other Marketer Facts)
200 Leading National Advertisers: Fastest-growing categories. Digital trends. Where ad spending is rising (and falling).

Webcast: State of the Ad Market
Presentation (PDF) available to Datacenter subscribers. Ad Age's Bradley Johnson analyzes spending of the 200 Leading National Advertisers and examines how marketers are doubling down on digital and taking unnecessary costs out of marketing.

U.S. Market Leaders
Leading marketers and brands in key categories in 2015: auto, beer, beverages, credit cards, household products, insurance, personal care, prescription drugs, restaurants, retailers, wireless.

U.S. Major-Media and Marketing-Services Spending Forecast
Zenith's spending forecast for 2016.

U.S. Measured-Media Advertising Spending by Medium
Measured-media spending from Kantar Media by medium for 2015.

U.S. Measured-Media Advertising Spending by Category
Media spending totals from Kantar Media by category for 2015.

10 Largest Advertisers by Measured Media
Top spenders from broadcast TV networks, cable TV networks, broadcast spot TV and national syndicated TV, magazine, newspaper, search marketing, radio and outdoor based on measured media from Kantar Media and Kantar Media's AdGooroo.

Report Methodology
How Ad Age compiled this report.

Leading National Advertisers Archive
1997 to present.

The Marketer Trees database and expanded Leading National Advertisers online report are part of premium content available to Ad Age Datacenter subscribers. Please visit AdAge.com/GetDatacenter or email customerservice@adage.com for subscription information.

To order print copies of Ad Age's June 27, 2016, issue, including the print edition of the Leading National Advertisers 2016 report, please email customerservice@adage.com.

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