Ad Age published the 61st annual Leading National Advertisers (200 LNA) report online on June 27, 2016. A portion of the report appeared in Ad Age's June 27, 2016, print edition.
MARKETER TREES 2016
Explore database of the 200 Leading National Advertisers
Featuring U.S. ad spending, brands, profiles, executives and agency rosters. Updated in June 2016 for 200 Leading National Advertisers 2016.
RANKINGS AND ANALYSIS
200 Leading National Advertisers
Ranking of the 200 largest U.S. advertisers in 2015.
200 Biggest Brands
Most-advertised brands by U.S. measured-media spending in 2015.
How Nation's Top 200 Marketers are Honing Digital Strategies
Digital's share of spending is growing for 200 Leading National Advertisers, but traditional media still perform best for some marketers.
Industry analysis by Bradley Johnson
Why Advertising is High on Drugs (and Other Marketer Facts)
200 Leading National Advertisers: Fastest-growing categories. Digital trends. Where ad spending is rising (and falling).
Webcast: State of the Ad Market
Presentation (PDF) available to Datacenter subscribers. Ad Age's Bradley Johnson analyzes spending of the 200 Leading National Advertisers and examines how marketers are doubling down on digital and taking unnecessary costs out of marketing.
U.S. Market Leaders
Leading marketers and brands in key categories in 2015: auto, beer, beverages, credit cards, household products, insurance, personal care, prescription drugs, restaurants, retailers, wireless.
U.S. Major-Media and Marketing-Services Spending Forecast
Zenith's spending forecast for 2016.
U.S. Measured-Media Advertising Spending by Medium
Measured-media spending from Kantar Media by medium for 2015.
U.S. Measured-Media Advertising Spending by Category
Media spending totals from Kantar Media by category for 2015.
10 Largest Advertisers by Measured Media
Top spenders from broadcast TV networks, cable TV networks, broadcast spot TV and national syndicated TV, magazine, newspaper, search marketing, radio and outdoor based on measured media from Kantar Media and Kantar Media's AdGooroo.
METHODOLOGY AND MORE INFO
How Ad Age compiled this report.
Leading National Advertisers Archive
1997 to present.
The Marketer Trees database and expanded Leading National Advertisers online report are part of premium content available to Ad Age Datacenter subscribers. Please visit AdAge.com/GetDatacenter or email firstname.lastname@example.org for subscription information.
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