Ad Age published the 62nd annual Leading National Advertisers (200 LNA) report online on June 26, 2017. A portion of the report appeared as the 200 Leading National Advertisers 2017 Fact Pack, included with Ad Age's June 26, 2017, print edition.
Ad Age Datacenter subscribers have exclusive access to the complete report. Exclusive online content includes:
- Marketer Trees 2017, a database with ad spending, brands, profiles, executives and agency rosters for the nation's 100 biggest advertisers
- New: Excel downloads of expanded tables including 200 Leading National Advertisers, 200 most-advertised brands, biggest ad spenders by medium and biggest ad spending categories
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200 Leading National Advertisers 2017 Fact Pack
36-page summary of key data from 200 LNA 2017 report.
MARKETER TREES 2017
Database of the 200 Leading National Advertisers
Featuring U.S. ad spending, brands, profiles, executives and agency rosters for 100 biggest U.S. advertisers.
RANKINGS AND ANALYSIS
200 Leading National Advertisers
Ranking of 200 biggest U.S. advertisers in 2016 based on total U.S. ad spending.
200 Biggest Brands
Most-advertised brands by U.S. measured-media spending in 2016.
How a Lizard Became the Biggest Ad Spender (and Nine Other Marketer Facts)
Quick stats and facts from 200 Leading National Advertisers 2017.
By Bradley Johnson
Webcast: State of the Ad Market
Presentation (PDF) available to Datacenter subscribers. Ad Age's Bradley Johnson analyzes spending of the 200 Leading National Advertisers. Marketers are doubling down on digital, and internet-centric marketers are driving ad spending growth. But there are caution signs in the ad market, including weakness in agency employment.
U.S. Major-Media and Marketing-Services Spending Forecast
Zenith's spending forecast for 2017.
U.S. Measured-Media Advertising Spending by Medium
Measured-media spending from Kantar Media by medium for 2016.
U.S. Measured-Media Advertising Spending by Category
Media spending totals from Kantar Media by category for 2016.
10 Biggest Advertisers by Measured Media
Top spenders from broadcast TV networks, cable TV networks, broadcast spot TV and national syndicated TV, magazine, newspaper, search marketing, internet display, radio and outdoor based on measured media from Kantar Media and Kantar Media's AdGooroo.
METHODOLOGY AND MORE INFO
How Ad Age Ranked the 200 Leading National Advertisers
About the 2017 report including methodology.
Leading National Advertisers Archive
1997 to present.
Order additional print copies of June 26, 2017, print edition (including 200 Leading National Advertisers 2017 Fact Pack):
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