Agency exec pay

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SALARY SURVEY 2002 NEWS STORY and OTHER SALARY SURVEY DATA CHARTS

EXECUTIVE PAY AT AGENCIES IN 2002
Base salary plus bonus
ExecutiveAverage total payAverage base salaryAverage bonusBonus % of base pay% without bonus*

CEO$183,000 $162,000 $21,000 1359

Creative director125,000 116,0009,000853

Chief financial officer100,000 94,0006,000660

Chief technology officer76,000 74,0002,000358

Associate creative director88,000 85,0003,000457

Art director56,000 54,0002,000359

Copywriter57,000 56,0001,000263

Media director79,000 76,0003,000456

Management supervisor97,000 92,0005,000554

Lead account planner81,000 79,0002,000261

Account executive52,000 50,0002,000457

Notes: Average total pay is the median base salary plus mean bonus. *Percentage of agencies indicating no bonus for that position in 2002.
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