About Agency Report 2016

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Ad Age Datacenter produced Advertising Age's 72nd annual Agency Report. Ad Age published the complete Agency Report 2016 online May 2, 2016. Portions of Agency Report 2016 appeared in Ad Age's May 2, 2016, print edition.

Ad Age Datacenter subscribers have exclusive access to the complete report at AdAge.com/agencyreport2016. Exclusive online content includes:

  • Agency Family Trees 2016, a database of the World's 50 Largest Agency Companies with profiles, agency holdings, financial facts and links to related content.
  • Expanded rankings of agencies by discipline.
  • Fast facts and figures on more than 900 agencies.

How to subscribe to Ad Age Datacenter

Call 1-877-320-1721, go to to AdAge.com/getdatacenter or email customerservice@adage.com.

Additional copies

To order copies of Ad Age's Agency Issue print edition (May 2, 2016) including Agency Report 2016 and the Agency Family Trees 2016 pullout poster (found after Page 8), email customerservice@adage.com.

Contact list

Ad Age's exclusive 2016 agency executive contact list is available for purchase. The list includes names, titles and contact information for key executives at the nation's 900-plus largest advertising, media and marketing-services agencies. For information on purchasing that list, email MBriganti@MeritDirect.com.

Report methodology

Information for Agency Report 2016 came from questionnaires submitted by agencies and from analysis by Ad Age Datacenter. To see the questionnaire, go to AdAge.com/arq.

Most agencies submit revenue and data via the questionnaire. Publicly held agency firms sometimes prefer not to reveal revenue for specific agencies; figures for those agencies and some independent agencies are Ad Age estimates. An asterisk next to an agency name indicates an Ad Age Datacenter revenue estimate.

Revenue and rankings for 2015 and 2014 are based on data collected and/or adjusted in 2016, so the 2014 ranking for an agency company, agency network or agency may be different from the 2014 ranking that appeared in the April 2015 report (Agency Report 2015).

Ad Age evaluates ad agencies and marketing services agencies for breakout rankings by discipline. For these rankings, Ad Age applies a 75% rule: If revenue from a particular discipline represents less than 75% of an agency's total revenue, only revenue attributed to that discipline is shown for that agency in the chart. However, if the discipline accounts for 75% or more of an agency's total revenue—implying the discipline is the foundation of that agency—then an agency is ranked in that discipline at 100% of revenue.

Agency Report 2017

Questionnaires for Agency Report 2017 will be available in January 2017 at AdAge.com/arq. Agencies that want to receive a questionnaire for 2017's report may email AgencyReport@adage.com.

Ad Age will publish Agency Report 2017 in spring 2017.

Agency Report staff

Datacenter directors: Bradley Johnson, Kevin Brown
Editors: Catherine Wolf, Shawna Lent
Research assistants: Kim Bauer, Megan Caruso, Ian Fullerton, Scott Haake, Gabrielle Rosas, Adam Stern

AdAge.com/datacenter
Email: Datacenter@adage.com

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