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About Agency Report 2017

Published on .

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Ad Age Datacenter produced Advertising Age's 73rd annual Agency Report. Ad Age published the complete Agency Report 2017 online May 1, 2017. Portions of Agency Report 2017 appeared in Ad Age's May 1, 2017, print edition.

Ad Age Datacenter subscribers have exclusive access to the complete report at AdAge.com/agencyreport2017. Exclusive online content includes:

  • Agency Family Trees 2017, a database of the World's 25 Largest Agency Companies with profiles, agency holdings, financial facts and links to related content.
  • New: Expanded rankings of agencies by discipline, downloadable in Excel.
  • New: Graphics-driven site design including data visualizations of report's key rankings.
  • Fast facts and figures on more than 700 agencies and networks.

How to subscribe to Ad Age Datacenter

Additional copies

To order copies of Ad Age's print edition including the print version of Agency Report 2017 (May 1, 2017), email customerservice@adage.com.

Contact list

Ad Age's exclusive 2017 agency executive contact list is available for purchase. The list includes names, titles and contact information for key executives at nearly 700 U.S. advertising, media and marketing-services agencies. For information on purchasing that list, email MBriganti@MeritDirect.com.

Report methodology

Information for Agency Report 2017 came from questionnaires submitted by agencies and from analysis by Ad Age Datacenter. To see the questionnaire, go to AdAge.com/arq.

Most agencies submit revenue and data via the questionnaire. Publicly held agency firms sometimes prefer not to reveal revenue for specific agencies; figures for those agencies and some independent agencies are Ad Age estimates. An asterisk next to an agency name indicates an Ad Age Datacenter revenue estimate.

Revenue and rankings are based on data collected and/or edited in 2017.

Ad Age evaluates ad agencies and marketing services agencies for breakout rankings by discipline. For these rankings, Ad Age applies a 75% rule: If revenue from a particular discipline represents less than 75% of an agency's total revenue, only revenue attributed to that discipline is shown for that agency in the chart. However, if the discipline accounts for 75% or more of an agency's total revenue—implying the discipline is the foundation of that agency—then an agency is ranked in that discipline at 100% of revenue.

Agency Report 2018

Questionnaires for Agency Report 2018 will be available in January 2018 at AdAge.com/arq. Agencies that want to receive a questionnaire for 2018's report may email AgencyReport@adage.com.

Ad Age will publish Agency Report 2018 in spring 2018.

Agency Report staff

Datacenter directors: Bradley Johnson, Kevin Brown
Seniior research editor: Catherine Wolf
Research assistants: Megan Caruso, Will Judd, Gabrielle Rosas, Kyra Senese, Adam Stern

AdAge.com/datacenter
Email: Datacenter@adage.com

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