Agency unemployment hits big shops

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Agency unemployment strikes big shops
Rank 2001 U.S. core agency brand U.S. consolidated agencies
Core Consolidated Agency Oct.?01 Oct. ?00 % chg Historic Oct.?01 Oct. ?00 % chg Historic
1 3 BBDO Worldwide, New York 3,150 2,462 27.9 1,778 4,266 3,773 13.1 3,773
2 5 DDB Worldwide, New York 2,332 2,427 -3.9 2,427 3,680 3,793 -3 3,793
3 7 J. Walter Thompson USA, New York 2,084 2,188 -4.8 2,188 2,754 2,930 -6 2,930
4 8 Foote, Cone & Belding Worldwide, New York 1,979 2,840 -30.3 2,840 2,311 3,202 -27.8 3,202
5 6 Euro RSCG Worldwide, New York 1,404 1,617 -13.2 1,617 2,847 3,166 -10.1 3,166
6 13 Grey Worldwide, New York 1,326 1,597 -17 1,597 1,326 1,597 -17 1,597
7 2 Y&R Advertising, New York 1,300 1,600 -18.8 1,500 4,700 5,500 -14.5 5,400
8 4 McCann-Erickson Worldwide, New York 1,292 1,373 -5.9 1,373 3,704 4,163 -11 4,163
9 9 Ogilvy & Mather Worldwide, New York 1,200 1,500 -20 1,500 2,000 2,500 -20 2,500
10 12 D?Arcy Masius Benton & Bowles, New York 1,191 1,373 -13.3 1,373 1,592 1,801 -11.6 1,801
11 10 Leo Burnett USA, Chicago 1,093 1,288 -15.1 1,288 1,711 2,319 -26.2 2,319
12 14 Bates Worldwide, New York 1,025 1,000 2.5 875 1,325 1,300 1.9 1,100
13 11 Saatchi & Saatchi, New York 964 1,138 -15.3 1,138 1,614 1,715 -5.9 1,715
14 15 Arnold Worldwide, Boston 957 869 10.1 869 1,040 1,020 2 1,020
15 16 Deutsch, New York 896 851 5.3 851 896 851 5.3 851
16 17 Publicis USA, New York 822 896 -8.3 896 882 938 -6 896
17 18 TBWA/Chiat/Day, New York 796 856 -7 856 827 856 -3.4 856
18 19 Doner, Southfield, Mich./Baltimore 790 745 6 745 794 745 6.6 745
19 1 Lowe Lintas & Partners, New York 703 729 -3.6 925 4,920 5,249 -6.3 5,625
20 20 GSD&M, Austin, Texas 536 636 -15.7 636 536 636 -15.7 636
21 21 Fallon Worldwide, Minneapolis, Minn. 532 682 -22 682 532 682 -22 682
22 25 Cramer-Krasselt, Chicago/Milwaukee 478 482 -0.8 482 478 482 -0.8 482
23 22 Richards Group, Dallas 457 497 -8 497 515 573 -10.1 573
24 24 MARC USA, Pittsburgh, Pa. 448 438 2.3 438 493 499 -1.2 499
25 29 Bozell, New York 441 492 -10.4 825 441 492 -10.4 1,275
26 28 Keller Crescent Co., Evansville, Ind. 430 483 -11 483 430 483 -11 483
27 23 Rubin Postaer & Associates, Santa Monica, Calif. 397 369 7.6 369 496 474 4.6 474
28 26 Mars USA, Southfield, Mich. 355 324 9.6 324 443 386 14.8 386
29 29 Publicis & Hal Riney, San Francisco 328 359 -8.6 359 328 359 -8.6 359
30 30 Zimmerman Partners, Fort Lauderdale, Fla. 327 239 36.8 239 327 239 36.8 239
31 32 WestWayne, Atlanta 305 370 -17.6 370 305 370 -17.6 370
32 35 Bernstein Rein, Kansas City, Mo. 271 296 -8.4 296 271 296 -8.4 296
33 36 Wolf Group Integrated Communications, New York 270 305 -11.5 305 270 305 -11.5 495
34 33 Kirshenbaum Bond & Partners, New York 268 350 -23.4 350 302 350 -13.7 350
35 34 Martin-Williams, Minneapolis 267 288 -7.3 288 280 301 -7 301
36 37 Goodby, Silverstein & Partners, San Francisco 233 287 -18.8 287 233 287 -18.8 287
37 38 Wieden & Kennedy, Portland, Ore. 200 319 -37.3 319 200 319 -37.3 319
38 31 Merkley Newman Harty & Partners, New York 196 189 3.7 189 311 301 3.3 301
39 39 Colle & McVoy, Minneapolis 190 242 -21.5 242 190 242 -21.5 242
40 40 10 United, Pittsburgh, Pa. 170 NA NA NA 170 NA NA NA
Top 40 agency total 32,403 35,180 -7.9 34,616 50,740 55,681 -8.9 56,501
U.S. agency total* 187,400 201,000 -6.8
Top 40 as % of U.S. agency employees 27.1 27.7
Notes: The top 40 includes only traditional agencies. Staff numbers are actual and represent full-time employment as provided by the agencies listed. The U.S. core is the agency minus its independent subsidiaries, which generally include specialty services such as direct response, sales promotion, PR, Yellow Pages, multicultural, healthcare and new media. Prior-year numbers may not be the same as published in 2000 because Advertising Age presents employment data pro forma; the historic column shows the impact of acquisitions on agency employment because it presents 2000 as a constant (although restructuring is handled pro forma). Rankings for 2000 reflect the number as shown. After the Oct. 1 cutoff, seven of these agencies laid of 158. They are not included in the compilations. *U.S. agency total is from the Bureau of Labor Statistics? Office of Employment and Unemployment Statistics. The BLS employment average of 187,400 is for September, the latest month available. The top 40 are picked each year based on year-end employment totals supplied Ad Age?s Agency Report. There may be larger agencies than some of the top 40 core agencies, but they are included at the consolidated level of a top 40 core shop. Ad Age survey by R. Craig Endicott.
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