Average base salary by gender

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Average base salaries in 2001 by gender
Agency size* Agency region
less than $3.6 +$3.7-7.5 +$7.6-15 $15.1-45** West South Midwest East
Male Female Male Female Male Female Male Female Male Female Male Female Male Female Male Female
CEO $120,000 $120,000 $187,000 $147,000 $242,000 $187,000 $268,000 $175,000 $187,000 $175,000 $192,000 $137,000 $151,000 $133,000 $189,000 $142,000
Creative director 91,000 68,000 116,000 105,000 125,000 110,000 117,000 114,000 128,000 106,000 99,000 80,000 113,000 110,000 152,000 100,000
Chief financial officer 80,000 63,000 99,000 72,000 144,000 102,000 142,000 113,000 131,000 92,000 90,000 74,000 111,000 69,000 119,000 90,000
Chief technology officer 56,000 45,000 68,000 50,000 75,000 50,000 105,000 113,000 80,000 NA 72,000 45,000 70,000 55,000 98,000 60,000
Assoc creative director 73,000 68,000 89,000 79,000 92,000 90,000 97,000 83,000 113,000 70,000 83,000 82,000 95,000 84,000 105,000 113,000
Art director 49,000 44,000 53,000 51,000 55,000 51,000 60,000 65,000 57,000 57,000 50,000 46,000 55,000 51,000 55,000 51,000
Copywriter 50,000 47,000 54,000 54,000 58,000 55,000 57,000 68,000 65,000 50,000 52,000 48,000 53,000 52,000 68,000 56,000
Media director 66,000 49,000 77,000 65,000 113,000 75,000 113,000 74,000 103,000 73,000 68,000 64,000 80,000 66,000 130,000 57,000
Management supervisor 92,000 80,000 94,000 89,000 96,000 91,000 101,000 83,000 104,000 91,000 92,000 82,000 98,000 87,000 108,000 96,000
Lead account planner 77,000 58,000 78,000 70,000 70,000 74,000 72,000 65,000 89,000 90,000 64,000 57,000 79,000 66,000 83,000 71,000
Account exec 52,000 46,000 49,000 48,000 48,000 47,000 56,000 68,000 49,000 49,000 46,000 45,000 50,000 48,000 52,000 49,000
Note: Salaries are actual. *Agency size is in millions of dollars of gross income. **Salaries subject to skew due to small base in agencies of this size. Data universe is the number of employees in these posts at 262 responding agencies. Source: Survey by Advertising Age and Irwin Broh & Associates.
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